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Mountain Dew: The History Paperback – February 26, 2007

ISBN-13: 978-1419660870 ISBN-10: 141966087X Edition: 15th

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Mountain Dew: The History + HR Poppin' Snacks Dew Soda Popcorn + MOUNTAIN DEW LIP BALM IN A CAN - MTN DEW
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Product Details

  • Paperback: 332 pages
  • Publisher: BookSurge Publishing; 15 edition (February 26, 2007)
  • Language: English
  • ISBN-10: 141966087X
  • ISBN-13: 978-1419660870
  • Product Dimensions: 7 x 0.8 x 10 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #229,864 in Books (See Top 100 in Books)

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Customer Reviews

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I look forward to the next.
E. Smith
A true story where the main characters were hard working, hard drinking bottlers ... but they are also some of the quirkiest, funniest hillbillies I've ever met.
Brian Allen
Excellently researched, this is a fun read for just about anyone.
suncat

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Brian Allen on March 20, 2007
Format: Paperback
WOW !!! This book was long overdue. What a fascinating story of America's

third best selling soft drink. The book calls the story "a Hatfield and

McCoy feud of the braggin' rights to Mountain Dew" and now I understand

exactly what they mean. This could easily be the basis for "Oh Brother How Art Thou II".

A true story where the main characters were hard working, hard drinking bottlers ... but they are also some of the quirkiest, funniest hillbillies I've ever met.

The book is an extremely interesting read whether you care about Mountain Dew or not. I would recommend it to anyone. The story, Mountain Dew, could easily pass as one of the most entertaining case studies I've read. The book is very well researched, well documented and includes great old B/W pictures from the early years of bottling.

Oh yeah ... I also wanted to know more about how Pepsi markets Mountain Dew today. And I did. I learned all about Code Red, Livewire, Amp etc ... I even learned what happened to Mountain Dew Code Blue.

Overall, a great read !!!
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3 of 3 people found the following review helpful By suncat on November 1, 2007
Format: Paperback Verified Purchase
This is a fascinating story, especially for those of us that live in the East Tennessee & Western North Carolina area. This book leaves no stone unturned in the search for the origin of what is now one of the most populat beverages in the U.S. Before Coke & Pepsi controlled most of the soft drink market, there were several regional bottlers in this area. This book is a great history lesson, as it brings you back to the time when drinks came in a bottle that you returned to the store, where there was often a cooler filled with ice cold water & the drinks were hung by their neck and you had to rearrange some of them to get to the flavor you wanted. Excellently researched, this is a fun read for just about anyone. It'll tickle your innards!
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1 of 1 people found the following review helpful By MJ on February 1, 2013
Format: Paperback Verified Purchase
good for the teen to read- informative, great information, large sized, big type. wish it was less money, but hey if it gets him to read !!!
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1 of 1 people found the following review helpful By C. Nelson on December 20, 2011
Format: Paperback Verified Purchase
I bought this book for my husband for Christmas this year. (He hasn't opened it yet, so I can't tell you what he thinks of it) I briefly read parts of the book. It seemed to be very informative, but easy to understand. It contains a lot of pictures as well.

The ONLY negative thing I have to say about this book (and it even says this in the book itself) is that it is made to be an EBook first, and a paperback second. I didn't see this mentioned anywhere when I was purchasing the book, though I may have missed it. It has numerous pages that have pictures of videos that say "click here to play" and what not. I believe those pages really could have been left out of the book.

It still overall seems to be a nice book. Hopefully my husband will get a kick out of it, and enjoy it.
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1 of 1 people found the following review helpful By fan95 on October 9, 2011
Format: Paperback Verified Purchase
I bought this for my husband for Christmas this year (2011). I looked through it and it seems interesting. He's a big fan of mountain dew: t-shirts, bottles, books.
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