This book tells the history of one of America's most popular soft drinks, Mountain Dew. The 300 page book brings you from the drink's earliest beginnings in 1946 all the way through to today's newer drinks like Mountain Dew LiveWire and Code Red. Learn about the Hatfield/McCoy feud that has been brewing for years over the bragging rights to Mountain Dew. This book gives you detailed information on who invented Mountain Dew, when they did it, and the progress of the drink through the years. We start you in Johnson City, TN where you meet Charlie Gordon, Jim Archer and Bill Kilber of "Charlie, Jim and Bill" fame. Did you know that Mountain Dew started out tasting like 7Up until Bill Bridgforth changed the taste to the flavor we know today? From Tennessee we head to Marion, VA to meet Billy Jones and learn about the Tip Corporation. Then on to Lumberton, NC where you meet the massive Minges clan that still controls Pepsi in North Carolina. And then back to Knoxville on a hillbilly roller coaster ride of who did what and when. Learn about the arm wrestling match (literally) with Pepsi Corporate for fifteen million dollars to win the rights to Mountain Dew. Learn why 900 bottles have different names and how Willy the Hillbilly got his name AND you will even get to meet the real live Willy. This book and historic pictures will definately tickle yore innards!
FREE Two-Day Shipping for students on millions of items. Learn more |
Book Description
Frequently Bought Together
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
6 of 6 people found the following review helpful:
5.0 out of 5 stars
WOW !!! This book was long overdue!,
This review is from: Mountain Dew: The History (Paperback)
WOW !!! This book was long overdue. What a fascinating story of America'sthird best selling soft drink. The book calls the story "a Hatfield and McCoy feud of the braggin' rights to Mountain Dew" and now I understand exactly what they mean. This could easily be the basis for "Oh Brother How Art Thou II". A true story where the main characters were hard working, hard drinking bottlers ... but they are also some of the quirkiest, funniest hillbillies I've ever met. The book is an extremely interesting read whether you care about Mountain Dew or not. I would recommend it to anyone. The story, Mountain Dew, could easily pass as one of the most entertaining case studies I've read. The book is very well researched, well documented and includes great old B/W pictures from the early years of bottling. Oh yeah ... I also wanted to know more about how Pepsi markets Mountain Dew today. And I did. I learned all about Code Red, Livewire, Amp etc ... I even learned what happened to Mountain Dew Code Blue. Overall, a great read !!!
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Yahoo! A nostalgic look at the days before giant corporations.,
By suncat (Jonesborough, TN USA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Mountain Dew: The History (Paperback)
This is a fascinating story, especially for those of us that live in the East Tennessee & Western North Carolina area. This book leaves no stone unturned in the search for the origin of what is now one of the most populat beverages in the U.S. Before Coke & Pepsi controlled most of the soft drink market, there were several regional bottlers in this area. This book is a great history lesson, as it brings you back to the time when drinks came in a bottle that you returned to the store, where there was often a cooler filled with ice cold water & the drinks were hung by their neck and you had to rearrange some of them to get to the flavor you wanted. Excellently researched, this is a fun read for just about anyone. It'll tickle your innards!
1 of 1 people found the following review helpful:
4.0 out of 5 stars
mountain dew: the history,
By
Amazon Verified Purchase(What's this?)
This review is from: Mountain Dew: The History (Paperback)
I bought this for my husband for Christmas this year (2011). I looked through it and it seems interesting. He's a big fan of mountain dew: t-shirts, bottles, books.
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
hillbilly era, tickle yore innards, extreme era, lemonade flavor, other bottlers, barefoot feeling, mountain dew, named bottles, many bottlers, route salesmen, flavor category, new mixer, bottling business, flavor model, famous soft drink, flavor house, new carton, independent bottlers, flavor drinks, bottling company, fruit flavored drinks, solicitation letter, bottle design Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Orange Crush, Billy Jones, Johnson City, Book Index, Last Viewed, North Carolina, Tri-City Beverage, Charlie Gordon, Bill Bridgforth, Tip Grape, Hartman Beverage, Ally Hartman, Herman Minges, Wythe Hull, Code Red, John Minges, Richard Bridgforth Copyright Bridgforth, Golden Cola, Marion Bottling, Old Taylor, Bill Kibler, Clay Church, Barney Hartman, Charlie Lazier New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
hillbilly era, tickle yore innards, extreme era, lemonade flavor, other bottlers, barefoot feeling, mountain dew, named bottles, many bottlers, route salesmen, flavor category, new mixer, bottling business, flavor model, famous soft drink, flavor house, new carton, independent bottlers, flavor drinks, bottling company, fruit flavored drinks, solicitation letter, bottle design Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Orange Crush, Billy Jones, Johnson City, Book Index, Last Viewed, North Carolina, Tri-City Beverage, Charlie Gordon, Bill Bridgforth, Tip Grape, Hartman Beverage, Ally Hartman, Herman Minges, Wythe Hull, Code Red, John Minges, Richard Bridgforth Copyright Bridgforth, Golden Cola, Marion Bottling, Old Taylor, Bill Kibler, Clay Church, Barney Hartman, Charlie Lazier New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Books on Related Topics
(learn more)
|
|
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
