In this posthumously published memoir, Schoenfeld -- the long-standing chairman of the Shubert Organization, who had a hand in producing some of Broadway's biggest shows (e.g., 'Les Miserables', 'Cats,' and 'The Phantom of the Opera') -- reflects in conversational vignettes on his successes and failures. He discusses his progression from lawyer for the temperamental Shubert family -- one of the biggest names in Broadway history -- to chairman of the organization. While Schoenfeld does not hold back with regard to the backstabbing, volatile bosses, and difficult actors he encountered, he also reveals the great joy he garnered from his more than 50 years in the theater world. The book includes a foreword by Hugh Jackman and an introduction by Alec Baldwin; both actors knew Schoenfeld personally. --Library Journal
This posthumous memoir by Mr. Schoenfeld, who led the Shubert Organization for more than 35 years, gives readers a front-row (and backstage) view of the Shubert brothers zany reign over Broadway during the first half of the 20th century, as well as a detailed account of the business's subsequent reorganization and Mr. Schoenfeld's own experience with hits (including 'A Chorus Line' and 'Cats') and occasional misses. . . . He settles some scores. He unabashedly takes credit where it is due. He delivers a primer on how Broadway works. --New York Times
More than any other single individual, Schoenfeld turned the Great White Way into a business and a brand that extends across the world. . . . In the 1970s, when Broadway could easily have gone bust for good, Schoenfeld helped bring about 'A Chorus Line' (which ran for 15 years) and then 'Cats,' whose apt slogan was 'now and forever.' The tourists came back, Midtown got cleared up (mostly at Schoenfeld's behest) and Broadway was, for the first time in years, awash with cash. It never has looked back. --Chicago Tribune
About the Author
Gerald Schoenfeld, chairman of the Shubert Organization for more than 35 years, was one of the most influential people in commercial theater. He is credited with being a catalyst for the revival of Broadway and the theater district/Times Square in New York City.