"Thirty years ago, a company was established to counteract the increasingly unhealthy habits of consumer society. The initial idea was to be environmentally conscious, minimalist, and with 'no brand.' Today, MUJI is certainly recognizable. And, most would agree that the establishment of initial goals are now well and truly grounded. MUJI, releasing on October 26, 2010, from Rizzoli, is a delightful brand book. Essays from designer Jasper Morrison and John C. Jay bring the growth of the brand into firm perspective. They write gracefully, but without the back patting celebration one might expect. They are, like the brand itself, matter of fact. Their tone is reflective of the publication as a whole – one that honestly presents three decades of advertising, product, and unique retail space." ~Selectism.com
"Rizzoli's upcoming, eponymous monograph on the company guides you through Muji's history: from its humble beginnings as a product brand of a supermarket to a minimalist's hottest fantasy." ~Flaunt
"This fascinating monograph provides an unprecedented view into the inner workings of Muji, one of the most influential brands leading sustainable design." ~Swiss Legacy
About the Author
Naoto Fukasawa is an industrial designer and professor of design at Musashino Art University in Japan.
Kenya Hara is a graphic designer and curator and the art director of Muji.