Multi-Level Marketing is the most convenient and authoritative method for looking into a business opportunity that could change your life.
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Most Helpful Customer Reviews
12 of 12 people found the following review helpful:
4.0 out of 5 stars
This book is a must for anyone investigating the industry.,
By Wesley V. Kikuchi (Carson City, NV USA) - See all my reviews
This review is from: Multi-Level Marketing, Second Edition: The Definitive Guide to America's Top MLM Companies (Paperback)
Multi Level Marketing The Definitive Guide to America's Top MLM Companies is an excellent book on what the industry is all about. The compiler of the book is Larry Kramer who served as the executive director of the Washington Post and the Pulitzer Winning Team at the San Francisco Examiner. He does an extra ordinary job of getting as much information and raw data that you can on the industry, much of which is miss understood by most people. The contributing authors are the gurus of the industry such as John Kalench, Jeffrey Babener, Scott DeGarmo, John Milton Fogg, Doris Woods, Keith Laggos and Leonard Clements to name a few. It is a step-by-step overview of the most common questions that plague the industry such as: Saturation Fact or Fantasy? Franchises vs. MLM, Income Claims, Selling, Failures, Legal Issues and the Lies of MLM. The introduction of the first 79 pages are invaluable which are Chapters 1-3, however, the company profiles need work. Most of the information is accurate on the companies as a general overview. What is out of date are pictures of products, compensation programs that have changed and what's new with the company. What the book does best is offer the reader investigating the MLM or Network Marketing industry, a realistic nuts and bolts (no hype) about what it's all about. You'll learn about marketing trends, biographies of successful MLM entrepreneurs, a great listing of books, videos and organizations to help you in your search for the perfect business you'd like to be involved with, and just honest facts and figures that one needs to understand the industry of MLM. One area it does need work on is compensation packages. A common question is always,"What better, A Uni-Level, Forced Matrix, Binary or Stair-Step Breakaway program? It should also list many of the corporate websites no available by each company for people to reference to immediately to receive updated information not expressed in the book. Overall, The Definitive Guide to America's Top MLM Companies is an excellent source of reference, but the point is don't make it the only soucre if you're planning to get involved with an MLM company.
1 of 1 people found the following review helpful:
1.0 out of 5 stars
(Dated) MLM Overview,
By A Customer
This review is from: Multi-Level Marketing, Second Edition: The Definitive Guide to America's Top MLM Companies (Paperback)
When first published (1996) this book probably provided a fairly comprehensive, top-line assessment of the MLM industry. Six years later, much of the company-related informational profiles seem woefully out of date - particularly as far as the compensation plans are concerned. There is some "interesting" historical background, but not enough to justify the purchase price. It's not the money I regret having spent on this book, it's the time I wasted looking at it...
4.0 out of 5 stars
A Must Read,
By A Customer
This review is from: Multi-Level Marketing, Second Edition: The Definitive Guide to America's Top MLM Companies (Paperback)
Before you join any MLM program you must read this book to get the flavor of what's out there. It is not a "bible" but makes a lot of interesting comparisons.
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