Multicultural Intelligence is a refreshing, mind-expanding proactive and arguably shocking trip down multicultural marketing lane. Morse dares to take on topics of contention and multicultural taboos directly and passionately such that you really get it and you get it in such a way that you feel exposed and compelled to follow his code for multicultural marketing. If you thought you'd read all you needed to read on multicultural marketing, you're in for quite an eye-opener. --TERRY SOTO, President, About Marketing Solutions
David Morse speaks truth into power in this smartly written, comprehensive cultural marketing book. Morse's no-nonsense layering of keen insights with history and facts unleashes new perspectives about American's changing population. You will be smarter and wiser about the multicultural segments and LGBTs after reading this book. Get ready to take notes for that big presentation because what you need is here! --PEPPER MILLER, The Hunter-Miller Group, Inc. Author of What's Black About It? and Black STILL Matters in Marketing
About the Author
David is uniquely positioned to identify the complex and changing attitudes of hyphenated Americans; he regularly travels the country to personally conduct field research as a focus group moderator. His 25 years of experience includes senior marketing and market research positions in the U.S. and abroad at Levi Strauss & Co, Gillette de Mexico, Southern Pacific Transportation Company, and American Honda Motor Company.
David is frequently quoted by the media such as The New York Times, The New York Post, The Christian Science Monitor, La Opinion, The Dallas Morning News, and the Associated Press. He often speaks to national companies, research groups, and marketing industry conferences about current and future consumer trends in the U.S., especially as it relates to how ethnic Americans are rewriting the rules of the marketplace.
Mr. Morse is also a discussion moderator and panelist for the Multicultural Marketplace column on RetailWire.com, an online retail industry news analysis and discussion forum. He has authored topics ranging from Dealing in Diversity to What Race are Hispanics? to The Mainstreaming of Ethnic Markets. He also publishes a webblog titled Morse's Code on NewAmericanDimensions.com.
Most recently, his article America in Black and White was a featured chapter in the Cabletelevision Advertising Bureau s 1997 book Race, Relevance, Revenue.
David holds a Master of International Management degree from Thunderbird, The American Graduate School of International Management. There he specialized in Consumer Marketing with a special emphasis on Latin America. His Bachelor of Arts in Psychology and Japanese Studies is from the University of New Hampshire. He also speaks Japanese and is fluent in Spanish.