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2 Reviews
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
valuable resource
A very valuable resource. It includes all the relevant stats, and research to build a business case for increasing your ethnic marketing budget. If you are having a hard time getting buy-in from senior management for your ethnic marketing initiatives, this book is great ammunition.
Published on September 10, 2003 by lawrence e tuckett
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1 of 1 people found the following review helpful:
2.0 out of 5 stars
We need more thinking in this area
While the effort of writing this book needs to be recognized, I believe we need more up to date and more conceptually oriented thinking in this area of marketing.
Published 17 months ago by Felipe Korzenny
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1 of 1 people found the following review helpful:
2.0 out of 5 stars
We need more thinking in this area,
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Amazon Verified Purchase(What's this?)
This review is from: Multicultural Marketing (Hardcover)
While the effort of writing this book needs to be recognized, I believe we need more up to date and more conceptually oriented thinking in this area of marketing.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
valuable resource,
By lawrence e tuckett (NYC) - See all my reviews
This review is from: Multicultural Marketing (Hardcover)
A very valuable resource. It includes all the relevant stats, and research to build a business case for increasing your ethnic marketing budget. If you are having a hard time getting buy-in from senior management for your ethnic marketing initiatives, this book is great ammunition.
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Most Helpful First | Newest First
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Multicultural Marketing by Alfred L. Schreiber (Hardcover - December 11, 2000)
Used & New from: $0.10
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