Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management.
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Book Description
Editorial Reviews
About the Author
Margherita Pagani, is currently the coordinator of New Media& TV-Lab Research Laboratory on New Media and Digital Television inside I-LAB Research Center on Digital Economy of Bocconi University. She is also adjoint Professor in Economy and Management at Bocconi University
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Most Helpful Customer Reviews
2 of 3 people found the following review helpful:
2.0 out of 5 stars
Not a very useful book for me,
By A Customer
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This review is from: Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence (Paperback)
First of all, note that the other 4 reviews (as of when I am writing this) are ALL by the same person, although they range from 4 stars to 5 stars. *This could be an Amazon bug*, or else someone is trying hard to promote this book.I had to return this book, first time I have ever done so. The writing is odd and the content really only appropriate for someone interested in a broad-brush European perspective on interactive television, someone without much background in the area. If this is you, then this may be the book for you. There certainly isn't much else of this sort, as far as I know. One paragraph selected at random: "Digitalisation consists of the simple but enormous technological phenomena by means of which it is possible to translate data, sounds, and images into a single format, the digital binary format (i.e., transformed in a binary sequence, of numbers 1 and 0) or byte. The analog signal, through a series of successive procedures aimed at applying numerical algorithm, is transformed into a digital signal unencumbered by any spatial or temporary redundancy." I tried to type this exactly as it appears in the text. I think it should have about six "sics" in it, but I'm not an editor. I'm afraid this book badly needed one.
5.0 out of 5 stars
A thoroughly investigated analysis,
This review is from: Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence (Paperback)
Pagani delivers a thoroughly investigated analysis of a 'hot' emerging market segment, its origin, and its profile. Every possible angle is examined, all relevant questions are covered, every subject area is structured. To complete comprehensiveness, the book closes with an outstanding glossary, explaining every expert-term ever used
5.0 out of 5 stars
A throughly investigated analysis of a "hot" emerging market,
By Mark Cragg "Mark Cragg" (Germany) - See all my reviews
This review is from: Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence (Paperback)
This book is more than a specialis's manual, giving the expert reader a profound insight into the economic structure, developmental status and dynamics of the digital TV industry.The quality of the text lies in its profound preciseness, direct systematic approach and density of information. I recommend it to everyone interested in focusing this new emerging market.
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Inside This Book
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First Sentence:
The world's emerging multimedia market results from the process of convergence of three industries which were created at an interval of 50 years respectively-the telephone industry (1890), the television industry (1930), and the computer industry (1980). Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
numerical services, channel budget, media asset management, convergence index, management value chain, broadcast stream, new digital media, interactive digital television, digital platforms, digital convergence, interactive advertising, return channel, digital capabilities, interactive services, set top box, conditional access, terrestrial network, channel experience, interactive television Key Phrases - Capitalized Phrases (CAPs): (learn more)
Digital Rights Management, Bocconi University, New York, Electronic Programming Guide, Harvard Business School, United States, Free Press, Harvard University Press, Idea Group Inc, Digital Terrestrial Television, Direct To Home, High Definition, Innovation Project, Research Center, The Internet Challenge, Time Warner, Western Europe, Asymmetric Digital Subscriber Line, Cartoon Network, Information Communication Technology, Journal of Media Management, Microsoft Network, Quorum Books, Television's Digital Age, World Wide Web New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The world's emerging multimedia market results from the process of convergence of three industries which were created at an interval of 50 years respectively-the telephone industry (1890), the television industry (1930), and the computer industry (1980). Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
numerical services, channel budget, media asset management, convergence index, management value chain, broadcast stream, new digital media, interactive digital television, digital platforms, digital convergence, interactive advertising, return channel, digital capabilities, interactive services, set top box, conditional access, terrestrial network, channel experience, interactive television Key Phrases - Capitalized Phrases (CAPs): (learn more)
Digital Rights Management, Bocconi University, New York, Electronic Programming Guide, Harvard Business School, United States, Free Press, Harvard University Press, Idea Group Inc, Digital Terrestrial Television, Direct To Home, High Definition, Innovation Project, Research Center, The Internet Challenge, Time Warner, Western Europe, Asymmetric Digital Subscriber Line, Cartoon Network, Information Communication Technology, Journal of Media Management, Microsoft Network, Quorum Books, Television's Digital Age, World Wide Web New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 48
books:
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17
books
cite this book:
See all 17 books citing this book
- The Internet Challenge to Television by Mr. Bruce M. Owen on 5 pages
- Competing In The Age Of Digital Convergence by Harvard Business School Press on page 30, Back Matter (1), and Back Matter (2)
- Competing in the Age of Digital Convergence by David B. Yoffie on page 30, Back Matter (1), and Back Matter (2)
- Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter on page 30, and page 179
- Residential Broadband (2nd Edition) by George Abe on page 30, and Back Matter
See all 48 books this book cites
- Managing IT in Government, Business & Communities by Gerry Gingrich in Front Matter
- Information Management: Support Systems & Multimedia Technology by George Ditsa in Front Matter
- Practicing Software Engineering in the 21st Century by Scott J. Lloyd in Front Matter
- Virtual Education: Cases in Learning & Teaching Technologies by Fawzi Albalooshi in Front Matter
- Electronic Enterprise: Strategy and Architecture by Andrew Targowski in Front Matter
See all 17 books citing this book
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