Buy New
$34.83
Qty:1
  • List Price: $42.00
  • Save: $7.17 (17%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Want it tomorrow, April 17? Order within and choose One-Day Shipping at checkout. Details
Trade in your item
Get a $15.60
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Multimedia Learning Paperback

ISBN-13: 978-0521735353 ISBN-10: 0521735351 Edition: 2nd

Amazon Price New from Used from Collectible from
Paperback
"Please retry"
$34.83
$31.99 $30.84

Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student



Frequently Bought Together

Multimedia Learning + e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning
Price for both: $82.49

One of these items ships sooner than the other.

Buy the selected items together

NO_CONTENT_IN_FEATURE

Big Spring Books
Editors' Picks in Spring Releases
Ready for some fresh reads? Browse our picks for Big Spring Books to please all kinds of readers.

Product Details

  • Paperback: 318 pages
  • Publisher: Cambridge University Press; 2 edition (March 26, 2009)
  • Language: English
  • ISBN-10: 0521735351
  • ISBN-13: 978-0521735353
  • Product Dimensions: 2.3 x 3.5 x 0.4 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #93,234 in Books (See Top 100 in Books)

Editorial Reviews

Review

"...The material is well structured and goes into succeeding levels of detail to describe what works and what doesn't. Cognitive aspects of how learning is delivered are thoroughly presented, using many charts and graphics to provide alternate means of viewing the text data. The text relies on extensive research performed by the author and other notable cognitive psychologists and instructional designers in the field. The book can serve as an excellent text for upper-level undergraduate and graduate courses in instructional design. It can also be used by professionals in the field, as a reference guide to what may be new cognitive research applied to the area of multimedia learning."
--Bernice Glenn, Reviews.com (Computing Reviews)

Book Description

Richard E. Mayer asks whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews 12 principles of instructional design that are based on experimental research studies and grounded in a theory of how people learn from words and pictures. The result is what Mayer calls the cognitive theory of multimedia learning.

Customer Reviews

3.7 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By katlover on December 26, 2012
Format: Paperback Verified Purchase
Mayer discusses why his principles of design work by providing supporting research and even includes boundary conditions that may limit the success of a particular design principle. If it were me, I would probably have organized the chapters differently, but the information is good, regardless of the order. Definitely good for and Instructional Designer to reference.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Tammy Roberson on November 19, 2012
Format: Paperback Verified Purchase
This was an easy to read and understand textbook for my required class. I wish the author had given more examples or done more studies that were not technological in nature such as how to understand a braking system so that it would be more adaptable for elementary education.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
Textbook for class. Doesn't say really useful information. Always repeat same content. The only useful principles can be written in less than 10 pages. Don't buy it if you are a practitioner because you can just google the principles.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
A bit dry... it's all theory written by a cognitive psychologist. The principles Mayer discusses are largely common-sense if you think about it, but there are a few gems and it's nice to have things spelled out and synthesized for you. Definitely not that long of a read. It was assigned reading for an Instructional Multimedia class I am enrolled in. Would I read it for pleasure? Nah. Would I assign it for reading if I were a teacher? Sure! Don't expect your mind to be blown though.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Product Images from Customers

Search
ARRAY(0xa66aff78)

What Other Items Do Customers Buy After Viewing This Item?