Multimedia Learning [Paperback]

Richard E. Mayer (Author)

Book Description

Publication Date: January 12, 2009 | ISBN-10: 0521735351 | ISBN-13: 978-0521735353 | Edition: 2

For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In Multimedia Learning, Second Edition, Richard E. Mayer examines whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews 12 principles of instructional design that are based on experimental research studies and grounded in a theory of how people learn from words and pictures. The result is what Mayer calls the cognitive theory of multimedia learning, a theory first developed in the first edition of Multimedia Learning and further developed in The Cambridge Handbook of Multimedia Learning.

Editorial Reviews

Review

"...The material is well structured and goes into succeeding levels of detail to describe what works and what doesn't. Cognitive aspects of how learning is delivered are thoroughly presented, using many charts and graphics to provide alternate means of viewing the text data. The text relies on extensive research performed by the author and other notable cognitive psychologists and instructional designers in the field. The book can serve as an excellent text for upper-level undergraduate and graduate courses in instructional design. It can also be used by professionals in the field, as a reference guide to what may be new cognitive research applied to the area of multimedia learning."
--Bernice Glenn, Reviews.com (Computing Reviews)

Book Description

Richard E. Mayer asks whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews 12 principles of instructional design that are based on experimental research studies and grounded in a theory of how people learn from words and pictures. The result is what Mayer calls the cognitive theory of multimedia learning.

See all Editorial Reviews

Product Details

• Paperback: 318 pages
• Publisher: Cambridge University Press; 2 edition (January 12, 2009)
• Language: English
• ISBN-10: 0521735351
• ISBN-13: 978-0521735353
• Product Dimensions: 6 x 0.8 x 9 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #100,724 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

4.0 out of 5 stars I'll be keeping this one. December 26, 2012

By katlover

Format:Paperback|Amazon Verified Purchase

Mayer discusses why his principles of design work by providing supporting research and even includes boundary conditions that may limit the success of a particular design principle. If it were me, I would probably have organized the chapters differently, but the information is good, regardless of the order. Definitely good for and Instructional Designer to reference.

4.0 out of 5 stars textbook for class November 19, 2012

By Tammy Roberson

Format:Paperback|Amazon Verified Purchase

This was an easy to read and understand textbook for my required class. I wish the author had given more examples or done more studies that were not technological in nature such as how to understand a braking system so that it would be more adaptable for elementary education.