Computer-aided design has already transformed the architectural design process. Now you can use current technology to revolutionize your marketing program—with this up-to-date and easy-to-use guide. Multimedia Marketing for Design Firms provides comprehensive information about the value of specific software applications, hardware, and other communications technology, and explains how to use them to market your services effectively. Whether you opt for limited software additions and minor hardware upgrades or go further to achieve full-fledged multimedia capability, this valuable handbook shows you how to add these new tools intelligently to the more traditional techniques in your marketing strategy. Subjects covered include:
- Both current and emerging technologies—including animation and authoring software, display technology, and virtual reality
- On-line marketing, from e-mail to the Internet
- Video conferencing, digital video, multimedia, and more
The specially produced CD-ROM features:
- Sample software, plus product demos and utilities from major software companies
- Stunning sample graphics which illustrate principles covered in the book
