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Multimodal Discourse (Hodder Arnold Publication) Perfect Paperback – June 29, 2001

ISBN-13: 978-0340608777 ISBN-10: 0340608773 Edition: 0th

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Multimodal Discourse (Hodder Arnold Publication) + Literacy in the New Media Age (Literacies) + Reading Images: The Grammar of Visual Design
Price for all three: $128.58

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Product Details

  • Series: Hodder Arnold Publication
  • Perfect Paperback: 152 pages
  • Publisher: Bloomsbury Academic (June 29, 2001)
  • Language: English
  • ISBN-10: 0340608773
  • ISBN-13: 978-0340608777
  • Product Dimensions: 9.2 x 6.1 x 0.5 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,130,620 in Books (See Top 100 in Books)

Editorial Reviews

Review


"Multimodal Discourse is the theoretical browser we need to navigate the exuberant multimodality of the highly mediated world in which we live. For students and specialists in communication or semiotics, cultural studies or linguistics, graphic design or anthropology this is the foundational theory of how meaning is made in this period of increasing semiotic fragmentation and cross-over."--Ron Scollon, Professor of Linguistics, Georgetown University


About the Author

Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia

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Most Helpful Customer Reviews

10 of 10 people found the following review helpful By S. Hanson on February 25, 2008
Format: Perfect Paperback
This book sets out some good ideas for helping to consider the ways that we 'mean' things beyond just what type into the Amazon review text box. The authors would say that my use of a keyboard affects the meaning, as does your use of a computer monitor to read the review. Their expansive definition of "modes" is very helpful; however, the trend of their writing is to lock the meanings of their terms down as tightly---read 'as scientifically'---as possible. It's a mild hypocrisy, I guess. But this text has a pretty prominent place for now, so you have to just deal with it (as well as the sometimes hyperintellectual jargon and syntax).
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This book is very good and it has been larged adopted by universities in Brazil. I liked this book because I am currently preparing a paper about multimodality occurence in digital texts to atend a master degree at CEFET-MG (language and technology).The book has been very useful to me in this work.
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By Angela Enz Teixeira on August 22, 2014
Format: Perfect Paperback Verified Purchase
Encontrei os conceitos que desejava. Gostei.
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