This text aims to show direct marketers how to reach new customers around the world and increase sales while avoiding the pitfalls. It uses case studies and failures to illustrate what works best and provides direct marketing tips on every economically important country. The appendices contain useful information, including international media resources, list brokers, international postal information, services and contacts in the US Department of Commerce, a bibliography of exporting publications, and reproductions of actual government and private forms required to market internationally.
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5.0 out of 5 stars
Major resource for international direct mail marketers,
By A Customer
This review is from: Multinational Direct Marketing: The Methods and the Markets (Hardcover)
Although our consulting staff does not deal in international direct response marketing, we receive many inquiries on this subject from around the world. We recommend this publication without hesitation. It clearly presents the many steps necessary to successful direct-market a product or service into North America, Europe and Asia. With interesting case studies, it answers key questions about creating effective sales messages, securing reliable international mailing lists, pricing in foreign currencies, delivering overseas, and receiving prompt payment. John R. Jagoe, Director, Export Institute.
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