This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature.
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About the Author
Julia Manea is in the Department of Economics, and Robert Pearce is Reader in International Business, both at the University of Reading.
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localized product development, new products for wider markets, important creative assets, independent local suppliers, existing group technology, other public laboratories, supplying existing products, favourable wage rates, particular national research, local scientific institutions, industry research facilities, transition economy region, supply linkages, creative transition, technological scope, strategic motivations, technological transition, multinational strategy, supply profiles, investment motivations, static comparative advantage, production subsidiaries, local linkages Key Phrases - Capitalized Phrases (CAPs): (learn more)
Western Europe, North America, Other Europe, Czech Republic, Eastern Europe, South Korea, Strategic Evolution Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
localized product development, new products for wider markets, important creative assets, independent local suppliers, existing group technology, other public laboratories, supplying existing products, favourable wage rates, particular national research, local scientific institutions, industry research facilities, transition economy region, supply linkages, creative transition, technological scope, strategic motivations, technological transition, multinational strategy, supply profiles, investment motivations, static comparative advantage, production subsidiaries, local linkages Key Phrases - Capitalized Phrases (CAPs): (learn more)
Western Europe, North America, Other Europe, Czech Republic, Eastern Europe, South Korea, Strategic Evolution Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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