47 of 48 people found the following review helpful:
4.0 out of 5 stars
Could have given more if there was something new..., May 30, 2006
This review is from: Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online, 2nd Edition (Hardcover)
There really isn't anything new here other than the repairs of broken links. Any new ideas given are better presented in other materials. It really comes down to this: Robert Allen gave great ideas a few years ago, but others have come along since with better ideas and complete marketing systems for online success. I'd check out Call to Action by Brian Eisenberg instead.
BTW - I would give 5 stars to this book if it were a first edition so if you haven't read the first edition this is a good book to have, but make sure you read Call to Action as well.
Tom Carpenter, Author: Wireless# Certification Official Study Guide, CWSP Certification Official Study Guide, and Foundations of Effectiveness
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53 of 56 people found the following review helpful:
5.0 out of 5 stars
Here's the Essentials, But it's Still a lot of Work, June 14, 2006
This review is from: Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online, 2nd Edition (Hardcover)
Most of the basic concepts talked about in this book are dead on accurate. Most people who make money on the internet have multiple streams. That is, they do several things that generate income and pay more attention to the ones that pay them more money. ==He's also right in listing the various ways that you can make money on the net. These simply put come down to: selling a product, selling a service, selling advertising on your site.
But it's not quite as easy as he makes it appear.
First the internet is a communications medium, that's all. It is largely the replacement for direct mail - but if you've noticed, you are probably still getting a lot of advertising mail. That alone says that the internet hasn't replaced everything.
Second, means that you've got to find a product where there is enough interest to attract a lot of attention, but not so much that there is a lot of competition. You could sell a newsletter or some other kind of electronic publication. But where do you get the material.
Third the real key is getting a lot of people to come to your web site. And that means a minimum of say 10,000, and 100,000 is better. What do you think you can do that will attract that much attention.
Fourth, he is right in that e-mail is essentially free. But advertising e-mail is usually called SPAM. And people don't like SPAM. There are laws about sending it, and while he is careful to say that you should make up a list of subscribers (called Opt-In), what can you do that is unique enough to get 10,000 subscribers.
Fifth, you are realy going into the mail order business. It's a business like any other. You have laws that apply, the IRS wants to be your partner, and so on.
Conclusion, yes, it can be done, the general rules he lists are pretty good, but it's still starting a business and a heck of a lot of work. After all, if it was that easy, Mr. Allen wouldn't have to do all the work involved in writing a book about it.
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48 of 51 people found the following review helpful:
2.0 out of 5 stars
You Will Get Spam, June 8, 2006
This review is from: Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online, 2nd Edition (Hardcover)
I want to concur with the other reviewer. Ever since I gave my email address to Allen's organization, I have been inundated with spam for pharmaceuticals, stock tips, and genital enhancements - the same areas he teaches his students to sell. This is the first major spam I have ever received. I think he is farming out my email to his other students as some kind of incentive to them. Be careful - do not give your primary email to his organization!
The book has some decent facts, but I would be careful about using email techniques that alienate your readers!
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