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Music 3.0: A Survival Guide for Making Music in the Internet Age (Music Pro Guides) Paperback – November 1, 2009


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Music 3.0: A Survival Guide for Making Music in the Internet Age (Music Pro Guides) + All You Need to Know About the Music Business: Eighth Edition
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Product Details

  • Series: Music Pro Guides
  • Paperback: 200 pages
  • Publisher: Hal Leonard; 1 edition (November 1, 2009)
  • Language: English
  • ISBN-10: 1423474015
  • ISBN-13: 978-1423474012
  • Product Dimensions: 10.9 x 8.4 x 0.5 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #1,130,815 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Bobby Owsinski is a Hal Leonard author.

More About the Author

Producer/engineer Bobby Owsinski is one of the best selling authors in the music industry with 24 books that are now staples in audio recording, music, and music business programs in colleges around the world, including the Deconstructed Hits series, Social Media Promotion For Musicians, The Mixing Engineer's Handbook, Music 4.0: S Survival Guide For Making Music In The Internet Age, and more.

He's also a contributor to Forbes writing on the new music business, his popular blogs have passed 5 million visits, and he's appeared on CNN and ABC News as a music branding and audio expert. Many of his books have also been turned into video courses that can be found online at lynda.com, and he continues to provide  presentations, workshops and master classes at conferences and universities worldwide.

After having taught thousands of entrepreneurs the principles of branding and social media in his coaching courses, Bobby has written his his first book outside the music industry entitled Social Media Promotion for Small Business and Entrepreneurs.

Visit Bobby's music production blog at bobbyowsinski.blogspot.com/, his Music 3.0 music industry blog at music3point0.blogspot.com, his Forbes blog at forbes.com/sites/bobbyowsinski/, his podcast at bobbyoinnercircle.com, and his website at bobbyowsinski.com.

Customer Reviews

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See all 10 customer reviews
Very easily understood and well written.
Kevin N.
This comparison is helpful because musicians need to understand the new context of where they stand respective to their managers, their tribes and their audiences.
Sniff Code
I recommend this book to everyone I know who's involved with music.
Thomas Jones

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Ainsley Hanes on January 18, 2010
Format: Paperback Verified Purchase
As a veteran recording artist from the golden age of the business, I was enthralled, horrified and enlightened with the insights and logical practicality in this book. Owsinsky has distilled an entirely new business plan for success in the "record" business that stands virtually every convention on its head as he outlines the step-by-step efforts both new and established artists must now take to survive and flourish.
I have now held several individuals and groups in thrall, describing his research in detail with business associates and aspiring artists and the one obvious conclusion is that if you are, in fact, an artist determined to make it in today's pirate-happy free-for-all, then this is your essential travel guide. If I were just atarting out, I'd buy it and prepare to be dismayed and outraged, then fueled and determined to follow this treasure map and claim my share of success.
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2 of 2 people found the following review helpful By Thomas Jones on December 2, 2009
Format: Paperback
This book is cutting edge for marketing music in the digital age. It an absolute must have for artists that are trying to make it on their own. I believe that this is the best time to be an artist because as it's illustrated in the book, there's no gap between the artist, and the consumer. Mr. Owsinski explains everything you need to do to get your music into the hands of your tribe and how to do so without alienating them. This book was a total fresh breath of air because it's a marketing book that doesn't read like a marketing book. It has great history lessons in it starting form Music .5 all the way up to the present, Music 3.0. I recommend this book to everyone I know who's involved with music.
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1 of 1 people found the following review helpful By Sniff Code on February 16, 2010
Format: Paperback
I own close to a dozen books on the topic of the changing landscape of music and how musicians of the new era might fit in; and while some of these books were helpful, "Music 3.0" was by far the best and most useful of them all. The book begins by explaining the old music model as compared to the new one. This comparison is helpful because musicians need to understand the new context of where they stand respective to their managers, their tribes and their audiences. The rest of the book presents examples of how the new music economy has benefited established artists who knew how to exploit it. I write "established artists" for a reason: While most people who buy this book will be unknowns trying to break ground (and this book is for them too), the book holds much relevance to known artists who need to refit themselves into this new era of music distribution and marketing. Radiohead and Nine Inch Nails are the two prime examples that are offered up. While you may already know about their innovative distribution methods, this book offers even more details and insight into why their strategies were smart, effective and most of all respectful of their fans.

For unknown artists the book introduces (or re-introduces) the concept of a Tribe, and how to respectfully be the artist among this small following of super-fans while working with them to expand the tribe into an audience (which is the dream of most unknown artists). Above all else, the author makes no false promises or grandiose claims. This is not one of those "Guaranteed-Success-Books-In-5-Easy-Steps." The book is sobering and insightful in its musings on the past, present and future of marketing.
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1 of 1 people found the following review helpful By Xenon 6 on September 5, 2010
Format: Paperback Verified Purchase
Like all of Bobby Owsinski books this is well researched and well written. I would recommend it to an advanced artist or a manager. It is certainally not entry level. I fould it easy and enjoyable to read.

It is just what it claims to be, a really good guide to doing the music business in the Internet age.
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I purchased this for a Music Business class.

Upon reading this, most of the content was verification of what I have learned from the past 3 years of gigging and managing my own band in Southern California. It also gives more insight to what really goes on, in the past and recently, within the music business. It's written rather generally so any genre of music could benefit from the information. If you don't really know where to start with your band, this is a good book to dip into.

It's an easy read; I finished it within a week.
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