Music 3.0: A Survival Guide for Making Music in the Internet Age (Music Pro Guides) [Paperback]

Bobby Owsinski (Author)

Book Description

Publication Date: November 1, 2009 | Series: Music Pro Guides

The paradigm has shifted and everything you knew about the music business has completely changed. Who are the new players in the music business? Why are traditional record labels, television, and radio no longer factors in an artist's success? How do you market and distribute your music in the new music world - and how do you make money? This book answers these questions and more in its comprehensive look at the new music business - Music 3.0. While Music 2.0 encompassed the era of file sharing and digital distribution, Music 3.0 employs new ways to start and sustain a career, to develop an audience and engage them with interactive marketing. Sales, distribution, and marketing have reconfigured so much that even artists located far away from a big media center can thrive without the help of a record label - if they know how. Music 3.0 explains what has changed, why it will change even more, and how musicians and artists (photographers, writers, animators) can take advantage of the changes.

Editorial Reviews

About the Author

Bobby Owsinski is a Hal Leonard author.

Product Details

• Paperback: 200 pages
• Publisher: Hal Leonard; 1 edition (November 1, 2009)
• Language: English
• ISBN-10: 1423474015
• ISBN-13: 978-1423474012
• Product Dimensions: 10.9 x 8.4 x 0.5 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #88,027 in Books (See Top 100 in Books)
  • #45 in Books > Arts & Photography > Music > Business

More About the Author

A long-time veteran of the music industry, Bobby Owsinski has produced, engineered and composed for records, motion pictures and television shows along the way. Currently a principle in the content creator 2B Media, Bobby has also penned hundreds of articles for many popular industry trade publications and has authored several books that are now staples in recording programs in colleges around the world. A frequent moderator, panelist and program producer of a variety of industry conferences, Bobby has served as the longtime producer of the annual Surround Music Awards, and is one of the executive producers for the "Guitar Universe" and "Desert Island Music" television programs.

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Essential Reading, January 18, 2010

By 

Ainsley Hanes (Los Angeles, CA) - See all my reviews

Amazon Verified Purchase

This review is from: Music 3.0: A Survival Guide for Making Music in the Internet Age (Music Pro Guides) (Paperback)

As a veteran recording artist from the golden age of the business, I was enthralled, horrified and enlightened with the insights and logical practicality in this book. Owsinsky has distilled an entirely new business plan for success in the "record" business that stands virtually every convention on its head as he outlines the step-by-step efforts both new and established artists must now take to survive and flourish.
I have now held several individuals and groups in thrall, describing his research in detail with business associates and aspiring artists and the one obvious conclusion is that if you are, in fact, an artist determined to make it in today's pirate-happy free-for-all, then this is your essential travel guide. If I were just atarting out, I'd buy it and prepare to be dismayed and outraged, then fueled and determined to follow this treasure map and claim my share of success.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Best Marketing Book That Doesn't Read Like A Marketing Book, December 2, 2009

By 

Thomas Jones "The Real Tom Jones" (Nashville, TN) - See all my reviews
(REAL NAME)   

This review is from: Music 3.0: A Survival Guide for Making Music in the Internet Age (Music Pro Guides) (Paperback)

This book is cutting edge for marketing music in the digital age. It an absolute must have for artists that are trying to make it on their own. I believe that this is the best time to be an artist because as it's illustrated in the book, there's no gap between the artist, and the consumer. Mr. Owsinski explains everything you need to do to get your music into the hands of your tribe and how to do so without alienating them. This book was a total fresh breath of air because it's a marketing book that doesn't read like a marketing book. It has great history lessons in it starting form Music .5 all the way up to the present, Music 3.0. I recommend this book to everyone I know who's involved with music.

5.0 out of 5 stars M30, March 15, 2011

By 

Kevin N. - See all my reviews

Amazon Verified Purchase

This review is from: Music 3.0: A Survival Guide for Making Music in the Internet Age (Music Pro Guides) (Paperback)

Very easily understood and well written. Breezed through it and learned some very valuable information pertaining to current affairs. Shipping was very fast.