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Music Advocacy: Moving From Survival to Vision [Paperback]

John L. Benham
5.0 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

December 16, 2010
Since the launching of Sputnik by the USSR and financial crises such as Proposition 13 in California in the last quarter of the 20th century, music programs have become a primary target for elimination. This book is a summary of the practice of music advocacy. It is a compilation of research and experience gained from 30 years experience by one of the nation's most successful advocates for music education. It provides the music educator, administrator, school board member, and community advocate with step-by-step procedures for saving and building school music programs.

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Editorial Reviews

Review

Dr. Benham's new book is a must-have for every music department in the United States at both the K-12 and collegiate levels. His theory of reverse economics along with his guidance have saved the music education experiences for thousands and thousands of students as well as many careers in the field. This book provides information on scheduling issues as well as a clear explanation of his reverse economic theory. It gives a step by step outline on how to handle threats to music programs. The book is a wealth of information and is highly recommended. (Mary Wagner, chair, Fairfax Arts Coalition for Education, a National ASTA past-president )

Finally—a 'how to' book for advocating for music education in our own districts! Dr. John Benham provides us with 'the right stuff' as well as a number of rules to follow to ensure that programs stay in tact and keep complacency at bay. This must-have resource helps us understand educational processes and how budget decisions are made. It also provides suggestions on how to involve all constituents in the process of advocacy by guaranteeing that the best interest of the students remains the basis for all decision making. Music programs can be saved even when cuts appear to be eminent, and Music Advocacy: Moving from Survival to Vision provides effective, proactive strategies not only to avoid these cuts but also to establish a long-term plan for continued development. (Marcia M. Neel, president, Music Education Consultants, Inc. )

As a music retailer who has worked closely with Dr. Benham for over ten years, I truly appreciate his great discovery of reverse economics. It is brilliantly simple and proves the financial efficiency of a healthy music department! Every instrument retailer needs to share this vital resource with all of their school customers. This is the manual that every music department needs to use in order to fully support their program. The information needs to be extracted and shared with your school board every year. (Doug Schmitt, vice preseident of music education, Schmitt Music Stores )

Dr. John Benham is a rare individual who walks-his-talk with a sense of mission unknown in common hours, and every person connected with arts education is the benefactor of his immeasurable commitment and dedication. Once again Dr. Benham has come to the forefront of the profession by sharing his profound knowledge and wisdom framed in this masterful writing initiative. Simply put, this book represents a tried-and-true blueprint of success. It is a priceless gift to the future of our educational landscape, and it is a reflective tribute to the visionary contribution of an author of purpose. (Tim Lautzenheiser, Attitude Concepts for Today, Inc. )

This volume complements MENC http://www.menc.org/, the online presence of the National Association for Music Education. A nationally recognized music educator and advocacy consultant, Benham offers here a practical handbook for music educators and parents in the school environment. The first section discusses the basics of advocacy in music education, emphasizes the need for coalitions, and sets the tone for the rest of the volume. The process of advocacy is carefully constructed in logical steps. Understanding, developing, and implementing impact statements help educators, parents, and school boards move from survival to vision to action. A helpful discussion on crisis management in educational reform uses case studies to show proven results. Charts, appendixes, and an assessment glossary make this an excellent choice for all who are interested in music and its promotion. Summing Up: Recommended. (CHOICE )

About the Author

John L. Behnam has been in music education for over 40 years and working as an advocacy consultant saving and building music programs for 30 years. His work as an advocate and the methods presented in this book are responsible for saving $70 million in proposed music cuts equivalent to approximately 2000 teaching positions and 400,000 music students.

Product Details

  • Paperback: 226 pages
  • Publisher: R&L Education (December 16, 2010)
  • Language: English
  • ISBN-10: 1607097818
  • ISBN-13: 978-1607097815
  • Product Dimensions: 6.1 x 0.5 x 9.3 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #825,310 in Books (See Top 100 in Books)

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4 of 4 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Dr. John Benham is well known in music education circles for his strategies to keep school music programs from getting cut, usually in response to shrinking district budgets. He is highly touted and supported by national music education organizations such as MENC (National Association of Music Educators) and NAMM (National Association of Music Merchants), and many of his ideas can be found at [...].

His primary successful strategy for keeping school music programs from getting cut is pointing out that music performance classes (bands, choirs, orchestras) are typically the highest enrolled, and therefore allow for more efficient teacher staffing compared to most other disciplines. This assumes that a music program already has an effective means for recruiting and retaining students. If recruitment and retention aren't going well for your program, then you may want to consult other books that specifically address this issue.

The implied target audience of this book is the school music teacher, but anyone who cares about maintaining a strong school music program would find valuable information and advice. Benham clearly explains the workings of a typical public school system, its budget process, tendancies in administrative thinking about music programs, and the different strategies that music teachers can follow. Even if your program isn't immediately threatened with elimination, then this book offers strategies for pro-actively avoiding such future crises.

I have followed Benham's writings and advice as a volunteer parent music booster and have found them to be a very helpful framework for starting local music program advocacy.
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5.0 out of 5 stars A must have May 9, 2013
Format:Kindle Edition|Amazon Verified Purchase
John Benham's book on Music Advocacy is the best of its kind. Written by a man who has helped save music programs in hundreds of school districts, Benham show the way to help administrators understand that cutting music programs is not in the best interest of their budgets. For those trying to convince school boards, who only see "the bottom line" and make decisions based on crunching numbers and who do not understand the value of the arts, this book will help parents and advocates speak to these folks in ways that can change minds without shouting and hurt feelings. Highly recommended.
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5.0 out of 5 stars Dr. Benham March 22, 2013
By Mike
Format:Paperback|Amazon Verified Purchase
We (parents) are struggling to keep a well balanced curriculum including our music program in our school district. This is a great guide to get us set up for to work with our school board and save what our children need, more music. We even made contact with Dr. Benham and he is flying out to help.
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