Cusic examines the music business in the context of popular culture, the ways that popular music is disseminated in the American commercial market, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. He also discusses the marketing of specialty music—classical, gospel, jazz, bluegrass, rap, and folk, by small independent labels.
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Review
College-level audiences will appreciate this detailed review of the business of popular music. Cusic's focus on the companies which produce artists and recordings provides an unusual perspective juxtaposing business ideas and development with popular culture and music trends. >From the accuracy of charts to specialty music labels, this covers many facets of the music industry. -- Midwest Book Review
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