Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
Music Marketing
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About the Author
Mike King is a Hal Leonard author.
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Most Helpful Customer Reviews
12 of 14 people found the following review helpful
Format:Paperback
I am going to start by saying that "Music Marketing: Press, Promotion, distribution, and Retail" by Mike King is a very informative book. The book lays out, in some detail, ways to achieve success in the music business through the various outlets available to bands these days. The book doesn't strongly emphasize any particular avenue or approach, but does give a fair amount of do's and don'ts that can really be helpful to bands trying to break through to the next level.
However, this book is not for the fly-by-night reader. I would venture to say that a typical band member picking up this book and trying to grasp the concepts in it, would be pretty hard pressed. Most of the stuff in this book seems to be designed from the perspective of a publicist, marketer, or music business insider. While this does work on many levels and gives some great insight into areas a band may never think of, the reading is more in-depth than I would have ever cared to endure when I was in a band. Even as a Marketing major, some of the concepts in this book are a little beyond my grasp.
The book has a heavy lean toward the Boston-area (which is where the book was published, incidentally.) It's not that big of a deal, but I mention it because the music scenes vary from one city to the next and a city-centric focus may be off-putting to some readers. The book also has a much heavier focus on bands that have already kind of established themselves and are trying to make it to the next level or get signed. So, I would caution brand new bands from picking this book up. Furthermore, many of the concepts in this book cost a lot of money with little focus on guerrilla tactics of marketing.
A band could get a few key components from this book, however. Since the book does provide press release examples, promotion examples, and insider interviews, a band could use this as a tool to help model their own marketing efforts. Another good thing about this book is that it provides a workshop exercise at the end of each chapter for a band to understand the concepts better and flesh out their marketing strategy.
This book is great for someone who wants to become a music marketer specifically or a publicist perhaps. For a band, however, it might be a little too much to handle while trying to flesh out the best music you can (because that is the most important part, even according to Mike King in his book.) Don't get me wrong - a band should probably know the stuff in this book as they progress - but, my advice with this book, if you are really interested in picking it up, is to give it to the person running your merchandise booth, to a friend that isn't in the band but wants to help out, or to a parent that would help. Give it to someone who really has the time to work on and understand the concepts in this book.
- Scott @ detone8.com
However, this book is not for the fly-by-night reader. I would venture to say that a typical band member picking up this book and trying to grasp the concepts in it, would be pretty hard pressed. Most of the stuff in this book seems to be designed from the perspective of a publicist, marketer, or music business insider. While this does work on many levels and gives some great insight into areas a band may never think of, the reading is more in-depth than I would have ever cared to endure when I was in a band. Even as a Marketing major, some of the concepts in this book are a little beyond my grasp.
The book has a heavy lean toward the Boston-area (which is where the book was published, incidentally.) It's not that big of a deal, but I mention it because the music scenes vary from one city to the next and a city-centric focus may be off-putting to some readers. The book also has a much heavier focus on bands that have already kind of established themselves and are trying to make it to the next level or get signed. So, I would caution brand new bands from picking this book up. Furthermore, many of the concepts in this book cost a lot of money with little focus on guerrilla tactics of marketing.
A band could get a few key components from this book, however. Since the book does provide press release examples, promotion examples, and insider interviews, a band could use this as a tool to help model their own marketing efforts. Another good thing about this book is that it provides a workshop exercise at the end of each chapter for a band to understand the concepts better and flesh out their marketing strategy.
This book is great for someone who wants to become a music marketer specifically or a publicist perhaps. For a band, however, it might be a little too much to handle while trying to flesh out the best music you can (because that is the most important part, even according to Mike King in his book.) Don't get me wrong - a band should probably know the stuff in this book as they progress - but, my advice with this book, if you are really interested in picking it up, is to give it to the person running your merchandise booth, to a friend that isn't in the band but wants to help out, or to a parent that would help. Give it to someone who really has the time to work on and understand the concepts in this book.
- Scott @ detone8.com
5 of 5 people found the following review helpful
By eggshen
Format:Paperback|Amazon Verified Purchase
Another book used in the Music Business courses taught at Berkelee School of Music. A decent primer and probably a solid textbook for those of you taking the class. These kinds of books I think are a necessity to the aspiring musician or music industry mind. Even those of you who have been invested in the industry can learn a lot from this one. Sometimes artists can gain a lot from the basic understanding of what all those 'behind the scenes' people are doing.
While its written as more of a basics run-down of the marketing side of the industry, I feel like the content is relevant to the DIY artist in general as it demystifies some of the more convoluted aspects of how a record goes from being written to being purchased (or at least heard)
I would recommend this to anyone wanting to learn more about the marketing side of music, as well as those other marketing professionals who may have something to gain from learning more about the music side.
While its written as more of a basics run-down of the marketing side of the industry, I feel like the content is relevant to the DIY artist in general as it demystifies some of the more convoluted aspects of how a record goes from being written to being purchased (or at least heard)
I would recommend this to anyone wanting to learn more about the marketing side of music, as well as those other marketing professionals who may have something to gain from learning more about the music side.
7 of 9 people found the following review helpful
By Amy H.
Format:Paperback
I got this book because I am a singer/songwriter looking to get some tips on finding my market and the most effective ways of growing as an independent artist. I am not even through the book yet and have been blown away by the amount of applicable marketing ideas and information Mike covers. Although I would consider myself pretty well versed in the basics of marketing (I'm a web-savvy girl), there are so many things that I've overlooked or haven't tapped into yet. It's very easy to read, but you'll find yourself stopping to take notes or jot down new ideas to use for your band.
Highly recommend!
Highly recommend!
Most Recent Customer Reviews
5.0 out of 5 stars
A must read.
It was very informative and I learned a lot about Press, Promotion. It taught what not to do in the music promotion business. I highly recommend it.
Published 5 months ago by Francis DeMonet
5.0 out of 5 stars
Great for my Marketing and Promotion class!
This book is perfect for my Music Marketing and Promotion class at Bay State College. Look forward to using it more and more.
Published 6 months ago by TheTheo
2.0 out of 5 stars
The Kindle formatting is really bad
I would really like to read the full text of this book, but I can't, because of the irritating, non-standard Kindle formatting that makes reading a pain. Read more
Published 17 months ago by Anonymous
5.0 out of 5 stars
A Must Have for all Indie Bands, Managers or Glorified Den Mothers...
I'm lucky to live in Austin Texas, known as the "Live Music Capital of the World." After spending 28 years in the hotel industry, I retired and decided to make a career out of... Read more
Published on March 25, 2010 by T. M. Halbritter
5.0 out of 5 stars
Indispensable for Musicians and Managers
I am an artist manager and have applied the information in this book with great success for the musician I manage. Read more
Published on December 24, 2009 by Ihor Gowda
5.0 out of 5 stars
Practical, useful and a very good read
I really enjoyed this book. It is full of down to earth, practical advice for all musicians seeking to market their work, but especially for those with little previous experience... Read more
Published on October 28, 2009 by Robert
