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Music Success In Nine Weeks Paperback – June 20, 2008

ISBN-13: 978-0981633107 ISBN-10: 0981633102 Edition: First
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Editorial Reviews


I am so impressed by how current, clear, and concise this book is. Ariel Hyatt packs an amazing punch with Music Success in 9 Weeks. If you buy one music business book this year, make it this one. --Mari Rosa, Independent Musician

Not only does Ariel have a passion for giving independent musicians what they need to succeed, but she's also got the expertise and keen insight to deliver! Music Success In Nine Weeks will give you a system that demystifies the oft-overwhelming world of PR and marketing and give you what you need to REALLY make things happen for yourself! Applying Ariel's tools to my music career has given me an edge I haven't found anywhere else, even in the training I've had as a corporate marketing professional! This is one of the best investments I've ever made and I know you will feel the same. Come, join the world of artists taking their careers up several notches with Ariel's help! --Heather Marie Philipp, Jazz-based singer/songwriter and national marketing professional

Everyone needs an Ariel! --Derek Sivers, CD Baby

About the Author

Ariel Hyatt founded Ariel Publicity & Cyber PR, a music publicity firm in 1996 and has launched over 1300 PR and marketing campaigns for musicians of all genres and at all levels of their careers.
A tireless cheerleader for musicians, Ariel holds several workshops and bootcamps each year to teach musicians how to make it in the new music business.
She has spoken and presented at SXSW, NEMO, The Philly Music Conference, The ECMAs, The Indie Buzz Bootcamp, NEMO and many more.

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Product Details

  • Paperback: 152 pages
  • Publisher: Ariel Publicity; First edition (June 20, 2008)
  • Language: English
  • ISBN-10: 0981633102
  • ISBN-13: 978-0981633107
  • Product Dimensions: 5.5 x 0.3 x 8.5 inches
  • Shipping Weight: 6.4 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #2,225,752 in Books (See Top 100 in Books)

More About the Author

Ariel Hyatt is a recognized thought leader in the digital PR world. She's the founder of a successful PR firm, an international speaker, educator, and author of three books on social media and marketing for artists. Her innovative and Trademarked Cyber PR® process marks the intersection of social media with engaged behavior, PR, and online marketing. Her groundbreaking PR methods--coupled with her vast experience as an esteemed new media educator--enable her to effectively and accessibly initiate her clients into the ever-growing world of digital PR.

"There is a real science to effectively using social media platforms like Facebook and Twitter. But there isn't a definitive roadmap; it can be confounding," Ariel says. "I'm very good at making people feel unconfounded."

In 2003, Ariel foresaw the impact the rise of the use of the internet and social media would have on public relations and she devoted herself to exploring this unchartered medium. "On the web people were passionate about niche things. They were actively and interactively talking about them. There were chat rooms and webrings on women's issues, gluten-free baking, motorcycles, vegan cuisine, and surviving cancer. I started promoting artists in these deep places, where passionate people were having conversations," she says. It was not about getting Rolling Stone to review it was about getting a few people to really react, grab on and become my artists greatest fan advocates based on narrow interests outside of just the music. From this inspired, forward-thinking approach, Ariel developed her platform, Cyber PR®, to automate some of the traditional PR process and maximize client placement with new media makers.

"The music industry was the first forced to adapt to the concerns affecting their product and therefore their bottom lines - their intellectual property. There is so much to learn from its example. What I can say with absolute certainty is: There are benefits for every business willing to create long-term social media strategies bringing attention to themselves and to their fans over time. You have to really understand your fans (read: customers) and cater to them individually," she points out.

Having pivoted her business once successfully, Ariel is now exploring the universal applications of her Cyber PR® philosophy and platform to public relations campaigns at large. She kicked off 2013 by raising $61,000 in a successful crowdfunding campaign and she will now add that to her teaching arsenal. "There is something unique and special about every entrepreneur," she says. Ariel's work is to humanize business by honing in on each her client's unique qualities and online preferences, then strategically marketing them to their specific demographic. "I'm not going to force someone who has already told me they hate Twitter to use it, I will always try to match my clients to their comfort zones."

It's a refreshing approach that's proven more effective than traditional PR because its progress can be scientifically assessed through Ariel's distinct platform. She created software that functions essentially like an online dating site that connects her clients to new media makers. Through this, clients can instantly monitor the success of her campaigns by seeing exactly who checked them out and when. This takes the smoke and mirrors aspect away from the process and holds her agency 100% accountable to their clients. "This is really effective for making an impact around specific niches," she says. "We don't just pitch you to the typical places; we find your tribe and connect you with to them. That's how you win these days."

Ariel's game-changing work has been lauded by industry professionals and highly established media outlets alike, garnering her press in Oprah, CNN, Wired, Billboard, Hypebot and The Washington Post.

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mind-sets PR/marketing pros need to build brands and engage customers in a social world. Ariel is prominently featured in a lengthy interview as an "Internal Collaboration Generator."

Ariel is also the author of three successful books on PR and new media, Music Success in 9 Weeks (released in its 3rd edition in 2012), Musician's Roadmap to Facebook & Twitter, and Cyber PR® For Musicians. These offer artists step-by-step plans to create profitable and sustainable businesses from their art. Her newsletter and YouTube series, "Sound Advice," has over 20,000 subscribers, and she has written over 200 articles to date.

Her message is so compelling she has been invited to speak at festivals and conferences in twelve countries, including SXSW, CMJ, ASCAP's I Create Music, The Future of Music, Grammy Camp, The Taxi Road Rally, The New Music Seminar, The 140 Conference, Canadian Music Week, APRA's Song Summit (Sydney), You Are In Control (Reykjavik), and The ECMAs (Canada).

In the fall of 2011, Middle Tennessee State University (MTSU) recognized by the Rolling Stone College Guide as having "one of the preeminent music business programs in the country," began offering an official Cyber PR® Class based on principals used in Ariel's day-to-day business. Every Semester since, she and her staff lead students in a rigorous Cyber PR® accreditation process that included hands on experience working on active Cyber PR® Campaigns. The course has been so popular that a second session and an advanced Cyber PR® class have now been added.

This is why Ariel has represented over 1,800 clients in the seventeen years of her publicity career: knowledge, passion, talent, innovation, and the sort of luck born of hard work. These qualities are embodied in Ariel Hyatt.

Ariel proudly serves on the advisory boards of Sweet Relief Musicians Fund, and SXSW Accelerator.

She is an obsessive world traveler, an enthusiastic foodie, and a vintage lunchbox collector. She lives in Brooklyn NY with her gray tabby Hunter C. Thompson (the C. stands for cat).

Customer Reviews

4.6 out of 5 stars
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Most Helpful Customer Reviews

12 of 12 people found the following review helpful By Rosebud Book Reviews on December 10, 2009
Format: Paperback
This is an expensive, little manual that may be worth its weight in gold many times over for the right person. But that last provision is a critical one. I have had years in sales, marketing and public relations and can tell you that everything you need to launch a successful venture (whether that's in music or something else) is not only here but in a clear, concise, viable form that would be easy to implement--from the elevator pitch to optimizing your web site to grad-school in the use of social media. There is great networking advice and how-to's on formatting a press release and/or choosing a publicist.

This book's list of resources sent me to its Internet, and I am grateful for the straight dope on how to use the technical tools now out there. Too often our myopic friends at Face Book, MySpace, Twitter and YouTube assume we already know what we need to know. If time is money Music Success can save you a bundle. And the wisdom is solid: (from the section on networking) "The biggest goal of networking is: be Memorable. How do you do that? Simple: The more that they talk, the more memorable you are."

But here's the catch. Most people I've dealt with believe their product or service will, given the right opportunity, sell itself. Nothing sells itself. But having that correct orientation doesn't come easily. That's what I mean by the "right person." We are ego driven and blind to what works for others, so caught up in personality we don't realize (or appreciate) what it takes to cut through the clutter. Ariel Hyatt is right in starting with a chapter on "Getting Mentally Prepared," but I just bet many impatient readers will skip over what it says. My advice, read that chapter in the bookstore and if you do what it says, go back and buy the book--you've passed the test.
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6 of 7 people found the following review helpful By hyperbolium on September 25, 2010
Format: Paperback
Ariel Hyatt is a music publicist who's reinvented her practice to utilize social media and other on-line channels. Her book provides nine weekly lesson plans for developing your own on-line profile, including suggestions for optimizing your website, blogging, building a mailing list, creating a newsletter, involving your fans with surveys, and building a "continuum program" that incentivizes on-going purchases. The book is task-driven rather than theoretical, with the first written exercise happening only four pages into chapter one. This necessarily leaves out some detail that might be helpful; for example, the suggestion of offering a free MP3 doesn't indicate you must clear all the rights (including a mechanical license for cover songs), and the section on optimizing your website doesn't mention SEO. One could argue these topics are outside the book's scope, but a pointer to follow-up resources would be helpful.

Hyatt stresses the point that many musicians are reluctant to market themselves, and she wisely reframes the musician's career as a business. She points out that a musician who thinks their only job is to make good music is an idealist who's not really interested in having anyone hear their work. The steps she outlines will be difficult for some artists to carry out, but taken one at a time, and broken down into smaller tasks, they become part of your larger job as an artist. Her experience as a publicist, and particularly her understanding of what will get people's attention, is the key to her pitch. She provides compelling advice on how to connect with those who can help advance your career, garnering you more fans, gigs, rehearsal space, private shows, interns, and, eventually, money.
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2 of 2 people found the following review helpful By dave carter on November 3, 2008
Format: Paperback
I've read so many books that tell you exactly how to negotiate with your superstar manager and major record label as you're signing on the dotted line, assured of millions. I think if I ever find myself in that position, I don't think I would be consulting a book. But with all the social networking sites out there, how do I know which ones really matter? What can I do on my own to pump up my upcoming show? How can I fully take advantage of the new wave of internet technology hitting the scene BEFORE everyone else figures it out? Ariel's book will answer all of these questions and MANY more. It's a real world book full or real world advice for an independent musician living and working in the real world.

We've all spent time asking "What can I do to promote my band?". This book not only gave me a plethora of resources and instruction, it lit a fire under my a** and got me out there promoting like a mad man. If you're looking for a healthy heaping of advice, instruction, and motivation, this is the book for you. BUY IT. It's a little pricy for a paperback, but it's much cheaper than hiring someone to explain this all to you. I would equally recommend "The Indie Band Survival Guide" that Ariel's expertise is quoted in.
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2 of 2 people found the following review helpful By Andrea L. Lane on November 3, 2008
Format: Paperback
Ariel's "Music success in 9 weeks" is one of the best products I have ever purchased. The reason I say that is because she tells you step by step how to get your music career on point in this time of change. There is so much going on with the internet and marketing has changed so much that it is necessary for us to get informed. She teaches you about branding yourself, following through with newsletters and email list building.
There is so much information, I could not begin to share it here. Then she followed up with building a Mastermind group for people who have the book. This is one of the necessary things that Napoleon Hill talks about in his hugely successful book 'Think and Grow Rich'. Ariel really knows what she is doing and I am proud to support her. I have never seen such a perserverant, knowledgeable, fire-starting music promoter.
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