Music Success In Nine Weeks [Paperback]

Ariel Hyatt (Author)

Book Description

ISBN-10: 0981633102 | ISBN-13: 978-0981633107 | Publication Date: June 20, 2008 | Edition: First

If you are a musician who is serious about increasing your fan-base, getting more PR exposure, getting noticed by the online and offline media, and increasing your bottom line... than Music Success In Nine Weeks is for you!
This book is a step-by-step guide that will show you how to make more money by combining social networking and Internet marketing .
Music Success In Nine Weeks also teaches you how to craft a perfect pitch and use social media and social networking to find and connect with fans who want to hear from you, be in community with you and support you.
This book will also teach you:
How to identify your goals and move towards them within 24 hours of starting the book
Written exercises to help you get educated, get clear and get focused
Cutting edge technologies that the Internet has to offer to expand your fanbase
How effectively get your own PR wheels spinning and get MORE PR
Proven techniques for quickly increasing your fan base
How to ask your fans what it is that they want, so that you can satisfy them directly and make more money from each of them
The top 3 social networking sites that are right for you so that you can conquer your online presence quickly and effectively
How to save time (so you can use it for rehearsals and gigging - not marketing)
How to set up a base of fans to sell music and other products to
How to come up with strategic and creative ways to get more gigs
Identify solutions so you can start banking on your music career
How to select the 3 easiest social networking sites that are right for you so you do not get overwhelmed with technology and you get the results you want

Editorial Reviews

Review

I am so impressed by how current, clear, and concise this book is. Ariel Hyatt packs an amazing punch with Music Success in 9 Weeks. If you buy one music business book this year, make it this one. --Mari Rosa, Independent Musician

Not only does Ariel have a passion for giving independent musicians what they need to succeed, but she's also got the expertise and keen insight to deliver! Music Success In Nine Weeks will give you a system that demystifies the oft-overwhelming world of PR and marketing and give you what you need to REALLY make things happen for yourself! Applying Ariel's tools to my music career has given me an edge I haven't found anywhere else, even in the training I've had as a corporate marketing professional! This is one of the best investments I've ever made and I know you will feel the same. Come, join the world of artists taking their careers up several notches with Ariel's help! --Heather Marie Philipp, Jazz-based singer/songwriter and national marketing professional

Everyone needs an Ariel! --Derek Sivers, CD Baby

About the Author

Ariel Hyatt founded Ariel Publicity & Cyber PR, a music publicity firm in 1996 and has launched over 1300 PR and marketing campaigns for musicians of all genres and at all levels of their careers.
A tireless cheerleader for musicians, Ariel holds several workshops and bootcamps each year to teach musicians how to make it in the new music business.
She has spoken and presented at SXSW, NEMO, The Philly Music Conference, The ECMAs, The Indie Buzz Bootcamp, NEMO and many more.

Product Details

• Paperback: 152 pages
• Publisher: Ariel Publicity; First edition (June 20, 2008)
• Language: English
• ISBN-10: 0981633102
• ISBN-13: 978-0981633107
• Product Dimensions: 8.3 x 5.5 x 0.4 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (37 customer reviews)
• Amazon Best Sellers Rank: #324,523 in Books (See Top 100 in Books)

More About the Author

Ariel Hyatt began laying the groundwork for Music Success in Nine Weeks long before writing its pages. Ariel grew up in New York City and attended the Dwight School. Her career in the music field ranges from experience at publicity firm KSA, to What Are Records?, to concert promoter Small Axe Concerts. Her prowess in the industry encouraged her to start her own company, Ariel Publicity, in Boulder, CO. From there, her place in the music industry exploded- her connected ventures include speaking engagements, regular blogging (Music Think Tank), and workshops. She has a YouTube Series Sound Advice, where she video blogs about the industry, and a biweekly Newsletter. Ariel Publicity went all digital in 2006 with Cyber PR, after Ariel witnessed the decline in traditional PR for her clients as the Internet took over all conventional avenues for publicity and life as we know it. Music Success in Nine Weeks is a natural culmination of all of Ariel's know-how in the world of music business, but also her wish to share it with those artists needing a helping hand to navigate the sometimes overwhelming new digital age.

She is also an obsessive world traveler, a total foodie, and a vintage lunchbox collector.

For more info about Ariel, visit these links:

ARIEL PUBLICITY
CYBER PR Campaigns & Social Media Strategy

http://www.arielpublicity.com
http://www.musicsuccessinnineweeks.com
http://www.twitter.com/cyberpr
http://www.twitter.com/musicsuccessin9

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

5.0 out of 5 stars Start Here to Get There, December 10, 2009

By 

John F. Lehman (Rockdale Wisconsin) - See all my reviews
(REAL NAME)   

This review is from: Music Success In Nine Weeks (Paperback)

This is an expensive, little manual that may be worth its weight in gold many times over for the right person. But that last provision is a critical one. I have had years in sales, marketing and public relations and can tell you that everything you need to launch a successful venture (whether that's in music or something else) is not only here but in a clear, concise, viable form that would be easy to implement--from the elevator pitch to optimizing your web site to grad-school in the use of social media. There is great networking advice and how-to's on formatting a press release and/or choosing a publicist.

This book's list of resources sent me to its Internet, and I am grateful for the straight dope on how to use the technical tools now out there. Too often our myopic friends at Face Book, MySpace, Twitter and YouTube assume we already know what we need to know. If time is money Music Success can save you a bundle. And the wisdom is solid: (from the section on networking) "The biggest goal of networking is: be Memorable. How do you do that? Simple: The more that they talk, the more memorable you are."

But here's the catch. Most people I've dealt with believe their product or service will, given the right opportunity, sell itself. Nothing sells itself. But having that correct orientation doesn't come easily. That's what I mean by the "right person." We are ego driven and blind to what works for others, so caught up in personality we don't realize (or appreciate) what it takes to cut through the clutter. Ariel Hyatt is right in starting with a chapter on "Getting Mentally Prepared," but I just bet many impatient readers will skip over what it says. My advice, read that chapter in the bookstore and if you do what it says, go back and buy the book--you've passed the test. If you don't, well as they say in show-biz, "Don't give up your day job."

What I would have added are concrete examples of how a musician or group actually do their pitch, have an ideal web site and/or use social media to build a fan base. I understand what the author is asking us to do but it would be much more compelling if I could experience it through what someone else has already done successfully. But I love the fill in the blanks tasks: "Ideas for getting your funnel filled, "What is the most interesting thing about you/your band as a story?" or "Start with blogs that you like and then list and check out 50 other blogs they link to."

Now if only I could sing or play an instrument.

[...]

2 of 2 people found the following review helpful:

5.0 out of 5 stars This is a must have for working musician!!!, November 6, 2008

By 

Kelly Richey (Cincinnati, OH USA) - See all my reviews
(REAL NAME)   

This review is from: Music Success In Nine Weeks (Paperback)

This book is packed with everything you need to know as a working musician in the digital age!!! Step by step instructions of how to build your fan base and how to create an internet presence!!! This is a must have book! I've worked as a touring musician for years, had a website since 1997 and this book opened my eyes to so many things I had missed and quite frankly, did not know existed on the net!!! You will not be sorry, you'll be busy instead!!!

2 of 2 people found the following review helpful:

5.0 out of 5 stars Ariel Rocks the Cyber World for musicians, November 3, 2008

By 

Andrea L. Lane (Los Angeles, Ca) - See all my reviews
(REAL NAME)   

This review is from: Music Success In Nine Weeks (Paperback)

Ariel's "Music success in 9 weeks" is one of the best products I have ever purchased. The reason I say that is because she tells you step by step how to get your music career on point in this time of change. There is so much going on with the internet and marketing has changed so much that it is necessary for us to get informed. She teaches you about branding yourself, following through with newsletters and email list building.
There is so much information, I could not begin to share it here. Then she followed up with building a Mastermind group for people who have the book. This is one of the necessary things that Napoleon Hill talks about in his hugely successful book 'Think and Grow Rich'. Ariel really knows what she is doing and I am proud to support her. I have never seen such a perserverant, knowledgeable, fire-starting music promoter.