Price's venture was one of the last commercial legitimate theaters established in Cleveland. In its heyday the Musicarnival had a capacity of 2500 and presented an average of eight to ten shows each summer. The backbone of the repertoire consisted of such musical classics as Carousel; Kiss Me, Kate; Wonderful Town; Fanny; Paint Your Wagon; and The Unsinkable Molly Brown. The summer schedule also featured popular solo acts, such as Louis Armstrong, Henny Youngman, Tom Jones, and even burlesque. Occasionally Price tried to sneak in an opera, letting the popular shows support these operatic flings.
For the first eleven seasons Price principally used a resident stock company, occasionally bringing in a visiting star, if available and right for the role. Toward the end of the 1960s, however, Price was forced to adopt the star system to keep his tent filled. Dropping the stock company, he brought in packaged productions generally headlined by popular singing or television stars. Both offerings had strong followings, and Musicarnival kept the torch of musical theater burning brightly in Cleveland until 1975, when declining attendance finally forced its closing.
The Music Went 'Round and Around is the first book in the Cleveland Showtime Series.
