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Music Is Your Business: The Musician's FourFront Strategy for Success
 
 
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Music Is Your Business: The Musician's FourFront Strategy for Success [Perfect Paperback]

Christopher Knab (Author), Bartley F. Day (Author)
5.0 out of 5 stars  See all reviews (5 customer reviews)

Price: $39.95 & this item ships for FREE with Super Saver Shipping. Details
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Book Description

June 5, 2007
This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christopher Knab's honest, no-nonsense information will empower you to market and promote your music, whether you're an experienced performer or just starting out. Learn how to attract distributors, get radio airplay, negotiate offers, and create a demand for your music with topics like Con Jobs: Watch Out for the Flim Flam Man, 10 Reasons Why Musicians Fail (and How Not To), What A&R Reps Do, and Online Music Retailing. Straight to the point legal chapters by entertainment law attorney Bartley F. Day include Filing Copyright Applications, Trademarking Band Names, and Making Sense of Recording Industry Contracts. A sample distributor one-sheet, band tour and work schedule, band bio, and more! Newly revised, illustrated, indexed, and 100 pages longer. "Music Is Your Business" is essential for independent musicians and record labels.

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Customers buy this book with How to Promote Your Music Successfully on the Internet: 2007 Edition $34.95

Music Is Your Business: The Musician's FourFront Strategy for Success + How to Promote Your Music Successfully on the Internet: 2007 Edition
  • This item: Music Is Your Business: The Musician's FourFront Strategy for Success

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  • How to Promote Your Music Successfully on the Internet: 2007 Edition

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Editorial Reviews

About the Author

Christopher Knab is a music business consultant with over three decades of experience; in music retail (owner, Aquarius Records-San Francisco), radio (station manager, 90.3 FM Seattle), and record label ownership (415/Columbia Records). A member of the faculty of the Art Institute of Seattle for 18 years, he taught music business courses in the Audio Production program. His pioneering and popular website fourfrontmusic.com, has been a respected resource for music business articles and podcasts since 1995. Bartley F. Day is an entertainment attorney with over 20 years of music business experience. He divides his time between Los Angeles, where he is the Vice-President of Legal and Business Affairs for the music publishing company Media Creature Music, and Portland, Oregon where he has an entertainment law practice focused on music law. In addition he is the outside music counsel for Vivendi Universal Games. He also represents film and TV production companies, authors and visual artists.

Product Details

  • Perfect Paperback: 280 pages
  • Publisher: FourFront Media and Music; 3rd edition (June 5, 2007)
  • Language: English
  • ISBN-10: 0974342033
  • ISBN-13: 978-0974342030
  • Product Dimensions: 10.3 x 7.9 x 0.7 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,293,068 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful:
5.0 out of 5 stars Information PACKED, August 18, 2009
This review is from: Music Is Your Business: The Musician's FourFront Strategy for Success (Perfect Paperback)
I have not completed the book yet but I have read about half. It is an excellent book for someone who aspires to be part of the music industry. It will give you the WHOLE picture, and a lot of legal information that many people probably don't know about. It also helped me realize some of my options as a musician. I highly recommend this book.
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3 of 4 people found the following review helpful:
5.0 out of 5 stars This book has a ton of great information!, July 3, 2007
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This review is from: Music Is Your Business: The Musician's FourFront Strategy for Success (Perfect Paperback)
Chris Knab has made his career in all areas of the music business, from record store owner to radio DJ, starting a record label to managing an independent radio station, and music business educator and consultant.

Using what he calls the Four Front strategy to cover Artist and Product Development, Promotion, Publicity and Performance issues, Chris Knab shows independent musicians how to navigate the paths to sucess in the music business.

Let me break these down for you a little bit. In the Artist Development section, he lays out the knowledge and skills that musicians and bands need to reach their goals of getting their music out to an audience, and guides you through the many potential minefields that can hinder you from achieving success. In the Product Development section, he and entertainment lawyer Bartley Day detail the specifics of getting a record released, including CD production and both retail and internet distribution, as well as the many legal issues to be considered. In the Promotion section, he gives detailed information needed to get radio airplay for your songs. In the Publicity section, he shows the ways to get the word about your music out to the print, broadcast and internet media. Finally in the Performance section, he focuses on ways to find and build an audience of customers for your music.

The book is packed with useful information, but is also easy to read, and is a very good reference for any musician or band seeking a successful music career. The book won't do the work for you, but it will give you a detailed insider's view on what you need to do to make it in the music business.
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2 of 3 people found the following review helpful:
5.0 out of 5 stars Just Three Words - Read This book!, August 10, 2007
This review is from: Music Is Your Business: The Musician's FourFront Strategy for Success (Perfect Paperback)
Whether you're thinking about a career in the music industry, curious about the mechanisms behind starting up a record label, or an artist that wants to cover the business side of being a successful performer, this is the book for you.

Christopher Knab's book, "Music Is Your Business: The Musician's ForeFront Strategy for Success", skillfully navigates the reader through the sometimes tumultuous terrain that independent musicians and record labels travel every day. Methodically comprised of what he calls the Four Fronts, namely Artist & Product Development, Promotion, Publicity and Performance, Chris pulls from a body of knowledge that spans from his thirty years in the music industry.

Terms are spelled out in an easy to read format, but with a technical tone for those that want to sharpen skills they already have. Whether you're a beginner or long time veteran, his book is loaded with useful and insightful information that you'd be hard pressed to find anywhere else. As someone whose starting his own label, this resource has been an invaluable source of inspiration and information. Simply put, this book rocks!
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Inside This Book (learn more)
First Sentence:
The Artist Development part of the First Front includes fundamental issues that are the basis of your music career. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
artist development, income sharing, profit split deals, traditional record deal, listening station programs, live performance industry, music industry contracts, public performance income, record club sales, commercial radio airplay, record sales income, master use license, federal trademark application, recoupable expenses, mechanical license, recording fund, mechanical royalties, promo kit, artist royalties, online music retailers, synchronization license, producer royalties, publishing income, negotiating clout, recording costs
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Music Is Your Business, Promo Reps, Harry Fox Agency, United States, Copyright Office, Four Fronts, The Future, Product Development, Sales Reps, Contract Period, Copyright Transferred, Material Covered, Left Side of the Dial, Cosmo Topper, Program Director, Olivia Newton-John, Los Angeles, Poor Man's Copyright, David Nevue, Publicity Front, Performance Front, Rolling Stone, West Coast, Just Another Outcaste, Internet Explorer
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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