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Must-Read Books for Real Estate Salespeople

Mario Jannatpour
The list author says: "I'm realtor and relocation specialist MARIO JANNATPOUR (pronounced Janet-Poor) serving all of Boulder County and Northwest Broomfield, Colorado. I have been helping my clients with stress reduction ("buy right" not "buy emotionally") for 10+ years, and I recently wrote the book "Must See Inside" for my fellow Real Estate Agents. It can help you discover how to use what you have “inside,” demonstrate the unique value you bring to the table and earn respect for the expertise you have as a Real Estate Agent."
Must See Inside: An Up Close and Personal Approach to Real Estate
Must See Inside: An Up Close and Personal Approach to Real Estate
"Qualify leads based on reality not hope, learn to use the "shark principle" to keep the sales process moving forward, and get to the closing table more successfully. There are no shortcuts in life, but the principles I cover here plus your own hard work will help build a satisfying, lifelong career in Real Estate."
SPIN Selling
SPIN Selling
"The quintessential book for understanding your customers' needs."
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
"Groundbreaking book about how to work smart."
The One Minute Sales Person
The One Minute Sales Person
"Don't sell your product or service - sell yourself!"
Strategic Selling: The Unique Sales System Proven Successful By America's Best Companies
Strategic Selling: The Unique Sales System Proven Successful By America's Best Companies
"The original and best!"
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
"Remember, as a Real Estate Agent you are a small businessperson too. Make the most of your marketing dollars."
Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products
Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products
Take Charge of Your Life
Take Charge of Your Life
"There are no shortcuts: learn the personal changes you need to make to create success in your life."