The list author says: "Some times the best way to learn about new media is through old media. Not scrolls or rock painting but books. These books are aimed at helping friends and colleagues find what they need to know about how to communicate via the web. It is up to them to define what they want to accomplish through this communication -- this is to help them understand how to write for the web and how to find answers to things that seem so elusive when you search on help"
"I gave this to my husband, an over 50 freend, my kid who is a teen, a volunteer coordinator trying to decide between a group and a page.a veteran 20 something facebooker. Every one learned something."
"Do you want someone to sign up to be a volunteer for an event? Do you want them to come to donate to your cause, do you want them to sign your petition, do you want them to come to your church, synagogue, or temple? Can they on your site?"
"I need to re-read this book. Email is not the same as a letter, a memo, a brief, a newsletter, a brochure, an appellate brief or a novel. Before you hit Send again-- read this book and find out how to make sure that email works for you and not against you."