Must-read books for creative advertising and design students

A Listmania! list by Alan Van Pelt (Palo Alto, CA USA)
The list author says: "Here are books I would recommend to any student of advertising, product design, branding, or marketing."
Creative Advertising, New Edition
1.  Creative Advertising, New Edition by Mario Pricken
$26.86   Used & New from: $12.44
4.5 out of 5 stars  See all reviews (23 customer reviews)

Advertising Today
2.  Advertising Today by Warren Berger
Used & New from: $10.27
4.8 out of 5 stars  See all reviews (6 customer reviews)

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BREAKING IN: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired
3.  BREAKING IN: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired by William Burks Spencer
$29.95
5.0 out of 5 stars  See all reviews (19 customer reviews)

Pick Me : Breaking Into Advertising and Staying There
4.  Pick Me : Breaking Into Advertising and Staying There by Nancy Vonk
$17.65   Used & New from: $1.43
4.5 out of 5 stars  See all reviews (17 customer reviews)

Fascinate: Your 7 Triggers to Persuasion and Captivation
5.  Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
$19.03   Used & New from: $6.96
4.2 out of 5 stars  See all reviews (144 customer reviews) | 1 customer discussion

Blink: The Power of Thinking Without Thinking
6.  Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
$13.15   Used & New from: $0.01
3.9 out of 5 stars  See all reviews (2,090 customer reviews) | 8 customer discussions

The Tipping Point: How Little Things Can Make a Big Difference
7.  The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
$13.14   Used & New from: $0.01
4.2 out of 5 stars  See all reviews (1,956 customer reviews) | 9 customer discussions

Massive Change
8.  Massive Change by Bruce Mau
$29.27   Used & New from: $0.61
4.7 out of 5 stars  See all reviews (10 customer reviews)

All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authen ticity Is the Best Marketing of All
9.  All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authen ticity Is the Best Marketing of All by Seth Godin
$16.74   Used & New from: $5.05
4.4 out of 5 stars  See all reviews (209 customer reviews)

Made to Stick: Why Some Ideas Survive and Others Die
10.  Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
$16.69   Used & New from: $2.96
4.6 out of 5 stars  See all reviews (769 customer reviews)

Zag: The Number One Strategy of High-Performance Brands
11.  Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
$21.29   Used & New from: $2.26
4.6 out of 5 stars  See all reviews (56 customer reviews)

Influence: The Psychology of Persuasion, Revised Edition
12.  Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini
$10.16   Used & New from: $6.62
4.5 out of 5 stars  See all reviews (888 customer reviews) | 10 customer discussions

Marketing Myopia (Harvard Business Review Classics)
13.  Marketing Myopia (Harvard Business Review Classics) by Theodore Levitt
$8.95   Used & New from: $3.19
3.5 out of 5 stars  See all reviews (4 customer reviews)

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Customer Discussions about products in this list
Discussion Replies Latest Post
Where is the Kindle edition for The Tipping Point by Malcom Gladwell? 1 Aug 13, 2013
How many copies sold? 0 May 7, 2013
Kindle version missing images 1 Mar 24, 2013
LOVE UNREHEARSED. wheeeen will this book come out ? i want it noww :( 0 Aug 2, 2012
Using Skype for Networking 0 Jul 8, 2012
What happened to the Kindle edition? 0 Oct 10, 2011
He's an engaging speaker, too! 3 Jun 29, 2011
What was the "Take-Away" for you? 11 Nov 30, 2010
Is this the best book from Galdwell? 1 Oct 21, 2010
Best Book on Manipulative and Coercive Psychology 0 Aug 30, 2010
is this based on The 7 Triggers to Yes by Russell Granger? 1 Feb 9, 2010
Entrepreneurship Graphic Novel 0 Nov 20, 2009
 
   

About this Listmania!

 

Author

Alan Van Pelt (Palo Alto, CA USA)
Qualifications: Design Strategy and Branding Consultant
Last updated: 3/18/11
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