Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

My Sister's a Barista: How They Made Starbucks a Home Away from Home (Great Brand Stories series) Paperback – April 1, 2005


Amazon Price New from Used from
Paperback
"Please retry"
$10.00 $0.01

Customers Who Viewed This Item Also Viewed

NO_CONTENT_IN_FEATURE
NO_CONTENT_IN_FEATURE

Product Details

  • Series: Great Brand Stories series
  • Paperback: 192 pages
  • Publisher: Cyan Communications; Revised edition (April 1, 2005)
  • Language: English
  • ISBN-10: 1904879276
  • ISBN-13: 978-1904879275
  • Product Dimensions: 6.7 x 5.1 x 0.8 inches
  • Shipping Weight: 7 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,546,791 in Books (See Top 100 in Books)

Editorial Reviews

Review

"An eye-opening story of how a simple café brand found a warm place in the hearts of the yuppie masses." -- The Independent, UK

"Be prepared to be riveted by the story of Starbucks. A fascinating read, by a fascinating writer." -- Rita Clifton, Chairman, Interbrand

"John Simmons brings stories to life in ways that are fresh, bold and inspiring." -- Jon Potter, Global Brand Director, Guinness

From the Publisher

Great Brand Stories is a new series that sets out to tell the inspiring stories of some of today's top brands. Edited by brands expert John Simmons, the books focus on brands that have not only reaped huge profits for their owners, but also established themselves as icons of contemporary society. Other titles in the series include, Brand It Like Beckham: Building a brand with balls; Guinness is Guinness: The colorful story of a black and white brand; All Day I Dream about Sport: The story of the Adidas brand; Brand America: The mother of all brands; From Boy Wizard to Brand Warrior: How Harry Potter cast a magical marketing spell; Great Ikea: A brand for all the people; Search Me: The surprising success of Google.

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.0 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

59 of 63 people found the following review helpful By Saquilla S. Hall on June 8, 2005
Format: Paperback
This book can be finished in a day! I simply couldn't put it down. It's written as a story so you get quickly pulled into the storyline to find out the end. Although, you already know the ending...Starbucks is one of the most admired brands and successful companies ever known.

So how did they do it? This book answers this question and more. What I enjoyed about the book is that it opened the door to the heart and soul of Starbucks to reveal their evolution and foundation. As I prepare my business plan, this book has been more helpful to me than typical business plan books. A lot of times those books provide heartless examples of companies. Sure you've got a great idea for a product or service, but how do you translate that into a brand? What is in the best interest for your customer? After all, Starbucks just sells coffee and coffee related products - nothing extravagant alone, but the mystical & romantic experience surrounding their coffee is a distinctive brand that is difficult to match.

This book answers the Who? Where? When? Why? How? of the Starbucks development - their trials, errors and commitment to their beliefs. The concepts discussed in the book are things that I feel touch every business, yet this book provides consistent examples of how to address them.
Read more ›
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 5 people found the following review helpful By Tina on May 5, 2008
Format: Paperback
I love all things Starbucks which is why I purchased this book.

I was under the impression that this story would be a diary type book, complete with juicy stories of interactions and goings on at Starbucks.

This was not the case. This book is basically loaded with all types of information (business-wise mainly) on Starbucks, coffee, and the industry in general. There are some great photographs of various Starbucks stores in various cities in the world.

This book is interesting if you are looking for dry facts. If you are looking for anecdotes, cute stories or juicy gossip, this is not the book for you.

However, having said that, it is obvious that the author was painstaken about his research and certainly took his subject matter to heart.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
I think this is a great book that gives not only the story of starbuck's as a store, but it also narrates how the company's philosophy of the company was established giving it's added value service.
Highly recommend for anyone who works on marketing or communications related areas.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Search