"An eye-opening story of how a simple café brand found a warm place in the hearts of the yuppie masses." -- The Independent, UK
"Be prepared to be riveted by the story of Starbucks. A fascinating read, by a fascinating writer." -- Rita Clifton, Chairman, Interbrand
"John Simmons brings stories to life in ways that are fresh, bold and inspiring." -- Jon Potter, Global Brand Director, Guinness
From the Publisher
Great Brand Stories is a new series that sets out to tell the inspiring stories of some of today's top brands. Edited by brands expert John Simmons, the books focus on brands that have not only reaped huge profits for their owners, but also established themselves as icons of contemporary society. Other titles in the series include, Brand It Like Beckham: Building a brand with balls; Guinness is Guinness: The colorful story of a black and white brand; All Day I Dream about Sport: The story of the Adidas brand; Brand America: The mother of all brands; From Boy Wizard to Brand Warrior: How Harry Potter cast a magical marketing spell; Great Ikea: A brand for all the people; Search Me: The surprising success of Google.