On February 2, 1968, the Electric Factory, Philadelphia's first major venue for the era's new music, opened with a show featuring the Chambers Brothers. Performing their neosoul and gospel sounds in a warm and inviting venue, they declared, "My soul's been psychedelicized!"-a feeling that the Factory's cofounder, Larry Magid, has been experiencing ever since.
In My Soul's Been Psychedelicized, Magid presents a spectacular photographic history of the bands and solo acts that have performed at the Electric Factory and at other venues in Factory-produced concerts over the past four decades. The book includes concert posters, photographs, and promotional items featuring both rising stars and established performers, such as Pink Floyd, Jimi Hendrix, Bob Dylan, Bruce Springsteen, Bette Midler, Elvis Presley, Tina Turner, Pearl Jam and many, many more.
The images—candid and celebratory—create a one-of-a-kind history of rock and roll, from the wild 1960s to the Live Aid concert in 1985 and the closing of the Philadelphia Spectrum in 2009. Magid's vivid recollections constitute a who's who of pop music and culture. As one of the great concert producers, he shares his unique perspective on the business, talking about how it has changed and how lasting careers have been carefully developed.
For anyone who has ever attended a concert at the Electric Factory—or for anyone who missed a show—My Soul's Been Psychedelicized will bring back great memories of the music and the musicians.
About the Author
Larry Magid cofounded the Electric Factory in 1968.
The articles, essays, and short stories of Robert Huber, features editor of Philadelphia magazine, have appeared in Esquire, GQ, Details, South Carolina Review, and many other publications. He is coauthor of Forever Young and coeditor of The Philadelphia Reader (Temple).