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My Soul's Been Psychedelicized: Electric Factory: Four Decades in Posters and Photographs Hardcover


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My Soul's Been Psychedelicized: Electric Factory: Four Decades in Posters and Photographs + God Bless the Spectrum: America's Showplace in Philadelphia, 1967-2009
Price for both: $52.97

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Product Details

  • Hardcover: 200 pages
  • Publisher: Temple University Press (April 29, 2011)
  • Language: English
  • ISBN-10: 1439901805
  • ISBN-13: 978-1439901809
  • Product Dimensions: 12.3 x 10.3 x 1 inches
  • Shipping Weight: 3.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,173,180 in Books (See Top 100 in Books)

Editorial Reviews

Book Description

On February 2, 1968, the Electric Factory, Philadelphia's first major venue for the era's new music, opened with a show featuring the Chambers Brothers. Performing their neosoul and gospel sounds in a warm and inviting venue, they declared, "My soul's been psychedelicized!"-a feeling that the Factory's cofounder, Larry Magid, has been experiencing ever since.

In My Soul's Been Psychedelicized, Magid presents a spectacular photographic history of the bands and solo acts that have performed at the Electric Factory and at other venues in Factory-produced concerts over the past four decades. The book includes concert posters, photographs, and promotional items featuring both rising stars and established performers, such as Pink Floyd, Jimi Hendrix, Bob Dylan, Bruce Springsteen, Bette Midler, Elvis Presley, Tina Turner, Pearl Jam and many, many more.

The images—candid and celebratory—create a one-of-a-kind history of rock and roll, from the wild 1960s to the Live Aid concert in 1985 and the closing of the Philadelphia Spectrum in 2009. Magid's vivid recollections constitute a who's who of pop music and culture. As one of the great concert producers, he shares his unique perspective on the business, talking about how it has changed and how lasting careers have been carefully developed.

For anyone who has ever attended a concert at the Electric Factory—or for anyone who missed a show—My Soul's Been Psychedelicized will bring back great memories of the music and the musicians.

About the Author

Larry Magid cofounded the Electric Factory in 1968.

The articles, essays, and short stories of Robert Huber, features editor of Philadelphia magazine, have appeared in Esquire, GQ, Details, South Carolina Review, and many other publications. He is coauthor of Forever Young and coeditor of The Philadelphia Reader (Temple).


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Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Marconiex on October 16, 2011
Format: Hardcover Verified Purchase
Got the EF book today and I'm very disappointed. The book concentrates more on pictures of the artists then on the actual buildings and posters or ephemeral stuff. Even then it only shows pics of the big groups only. Hell there was only one picture of the interior. Magid is holding out on any real documented pics of the building and he didn't even bother to share them.

I had hoped that it would of been more of a history/bio of the Electric Factory and Larry Magid. If I had known that it was mostly a large coffee table picture book, I probably would of given it a second thought about buying it. Magid just wants to pull you into buying his book by showing you just the eye candy of the past and not the real historical stuff.

He didn't even care to share a complete list of all of the artists that played there which I know he has cos I asked him one day.

I used to go to the Electric Factory back in the 60's. I still have all of my ticket stubs and a few original posters that are very rare indeed! I even have original concert announcements that I recorded from the radio that were played on WMMR 93.3 in Philadelphia.

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Format: Hardcover
I consider myself lucky enough to have been to Philly's landmark music venue when it first opened in 1968, in what really was a vacant tire warehouse at 22nd and Arch streets. (It closed in 1973 and a completely different venue - at 7th above Spring Garden Street was opened in the 1990s). The variety of music presented there was amazing. Whether it was Jimi Hendrix, Phil Ochs (I saw him twice - once performing protest songs and later in his "gold lame suit" show performing Elvis Presley songs), Janis Joplin, Bobby Lewis ("Tossin' and Turnin'"), or then-local artists like Todd Rundgren. It was more than a music venue then since they had a clothing boutique and body painting studio then too. (This is before the world got into permanent tattoos!).

Leafing through the 250 photos and reproductions of EF memorabilia in this book brought back a lot of memories, and it will too for anyone who grew up near Philly in the late 60s. For those outside the area the book will show why the EF was another spoke in Philly's "Wheel of pop music" that goes back to jazz in the 50s, Bandstand in the late 50s and 60s and on to the "Philly Sound" of Gamble and Huff and now The Roots! The first 50 pages or so mix photos with a narrative by co-founder Larry Magid. After that it's all graphics - and beautifully reproduced by the folks at Temple Univ. Press. The photos are grouped by decade going into the 2000s. There are images from both the old and new EFs - long since taken over by Live Nation, as well as both the Live Aid and Live 8 Concerts staged by Electric Factory Concerts (which staged concerts throughout the city after the original EF closed - especially at the (now demolished Philadelphia Spectrum).
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3 of 3 people found the following review helpful By Privacy, Please on August 4, 2011
Format: Hardcover
This is a nice coffee-table type book about concerts in Philadelphia. However, those who may be considering purchasing it without having seen its insides should be aware that it seems very heavy on photographs and a little light on posters. Many fantastic rock art posters were created over the years to advertise Electric Factory shows, and those who visit the current club on 7th St. will see numerous examples of this art hanging up around the bars of the venue. Since "posters" are mentioned first in the book title, that coupled with the "psychedelicized" made me think the book would focus fairly strongly on the poster art. However, when I perused it, it seems to be a pretty text-heavy concert history interspersed with a lot of photographs of shows and famous musicians. Occasionally a poster or some other memorabilia (ticket stub for example) is used as an illustration. Also, a lot of the posters, though not all, are reproduced at smaller than the full page size.

If you are from Philadelphia, have been to a lot of Electric Factory concerts, or are interested in looking at nice photos of performing musical artists (especially 60s artists), then you will probably dig this book. However, if, like me, you were really hoping for a rock poster art book, you may be disappointed.
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1 of 1 people found the following review helpful By Scott A. Munroe on February 8, 2013
Format: Hardcover Verified Purchase
Great book! I saw lots of the concerts in this book. The original "Factory" is a legend. The only problem I have with this book is the fact that lots of the photo's are captioned wrong. Examples.... page 47, the stage with the rose is at the Spectrum, not the Tower Theater. Page 14, Janis and the Holding co. are at the Spectrum, probably the 1st Quaker City Rock Fest, not the Factory. I have my ticket stub from that concert. And one more, pages 70-71, Grace and Jorma are at the Factory in that shot. The stage was against the west wall and it was used for the light show as seen in this photo. However I still like this book. Anyone who lived through those times and went to these shows will enjoy also. The copy that I recieved was used but was signed by Larry Magid......cool!
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