My Top 11 Marketing Books

A Listmania! list by The Marketing Guy Who Drives Sales -r (Charlottesville, VA United States)
 
The 22 Immutable Laws of Marketing:  Violate Them at Your Own Risk!
1.  The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries
$12.50   Used & New from: $0.01
4.3 out of 5 stars  See all reviews (247 customer reviews)

How to Build and Manage Your Brand: In Sickness and in Health
2.  How to Build and Manage Your Brand: In Sickness and in Health by Dave Dolak
$4.77
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea
3.  Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea by Bill Schley
$22.95   Used & New from: $15.90
4.5 out of 5 stars  See all reviews (17 customer reviews)

Complete Idiot's Guide to Brand Management
4.  Complete Idiot's Guide to Brand Management by Patricia F. Nicolino
Used & New from: $0.01
4.7 out of 5 stars  See all reviews (3 customer reviews)

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Positioning: The Battle for Your Mind, 20th Anniversary Edition
5.  Positioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries
$17.94   Used & New from: $3.55
4.3 out of 5 stars  See all reviews (198 customer reviews)

The Power of Alignment: How Great Companies Stay Centered and Accomplish Extraordinary Things
6.  The Power of Alignment: How Great Companies Stay Centered and Accomplish Extraordinary Things by George H. Labovitz
$27.75   Used & New from: $0.01
4.6 out of 5 stars  See all reviews (17 customer reviews)

Brand Immortality: How Brands Can Live Long and Prosper
7.  Brand Immortality: How Brands Can Live Long and Prosper by Hamish Pringle
Used & New from: $4.35
5.0 out of 5 stars  See all reviews (1 customer review)

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In Search of the Obvious: The Antidote for Today's Marketing Mess
8.  In Search of the Obvious: The Antidote for Today's Marketing Mess by Jack Trout
$23.82   Used & New from: $0.01
4.1 out of 5 stars  See all reviews (12 customer reviews)

BrandSimple: How the Best Brands Keep it Simple and Succeed
9.  BrandSimple: How the Best Brands Keep it Simple and Succeed by Allen P. Adamson
$12.46   Used & New from: $0.01
4.6 out of 5 stars  See all reviews (65 customer reviews)

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
10.  A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury
$12.09   Used & New from: $0.01
4.4 out of 5 stars  See all reviews (21 customer reviews)

The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications
11.  The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications by Gabriela Salinas
$65.20   Used & New from: $35.57
4.0 out of 5 stars  See all reviews (4 customer reviews)

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The Marketing Guy Who Drives Sales -r (Charlottesville, VA United States)
Qualifications: Marketing professional, branding professional, business author
Last updated: 2/19/12
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