My first sixty years in advertising [Hardcover]

Maxwell Sackheim (Author)

Product Details

• Hardcover: 224 pages
• Publisher: Prentice-Hall; 1st NAP edition (1970)
• Language: English
• ISBN-10: 0136084486
• ISBN-13: 978-0136084488
• Product Dimensions: 11.1 x 8.6 x 1 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,821,105 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Should be published again, July 9, 2008

By 

Victor L. Nazaire "book learning passion" (Ontario, Canada) - See all my reviews
(REAL NAME)   

This review is from: My first sixty years in advertising (Hardcover)

I have the hardcover published in 1970 by Prentice Hall.

It is not a How to textbook but a chronological journal or story of Maxwell Sackheim life journey in Advertising.

Of the 13 chapters , chapters 11 and 12 are a how to : Seven Deadly Mistakes, How to write good headlines and copy. 30 pages from the master.

A very detailed table of contents and a good index of subjects and names.

My surprise was to discover that Sackheim was born in Russia, quit school after grade 8 ( a school dropout) and still managed to succeed as a copywriter.