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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Should be published again,
By
This review is from: My first sixty years in advertising (Hardcover)
I have the hardcover published in 1970 by Prentice Hall.
It is not a How to textbook but a chronological journal or story of Maxwell Sackheim life journey in Advertising. Of the 13 chapters , chapters 11 and 12 are a how to : Seven Deadly Mistakes, How to write good headlines and copy. 30 pages from the master. A very detailed table of contents and a good index of subjects and names. My surprise was to discover that Sackheim was born in Russia, quit school after grade 8 ( a school dropout) and still managed to succeed as a copywriter. |
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My first sixty years in advertising by Maxwell Sackheim (Hardcover - 1970)
Used & New from: $59.93
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