MySpace Marketing: Creating a Social Network to Boom Your Business (Paperback)

by Sean Percival (Author)
Key Phrases: generating buzz, myspace bulletins, european license plates, Developer Platform, Building Your Friend Network, Open Social (more...)

Editorial Reviews

Product Description

“MySpace Marketing is the quintessential low-down on guerilla marketing on the biggest social network on the planet. Marketers big and small need to learn how to connect with their target audiences via social media or get left in the dust. MySpace Marketing gives the grounding and the specific tips and traps essential for marketing success on MySpace.”

—Mark Brooks, Editor, SocialNetworkingWatch.com

 

“An invaluable guide to the dos and don’ts of building and marketing to social networks—essential reading for the enterprise 2.0.”

—Niall Cook, Author, Enterprise 2.0: How Social Software Will Change the Future of Work

 

“Social networking is the new PR and advertising—any business not starting to explore the online space will be left behind by the competition. MySpace Marketing gives a practical, step-by-step approach that any business can use for successful marketing on the popular site.”

—Colleen Coplick, BuzzNetworker.com

 

“Social Networks like MySpace are critical to the future of marketing. With traditional tactics like advertising no longer effective, there is no better way to have prospects experience your brand.”

—Paul Dunay, Global Director of Integrated Marketing, BearingPoint; Author, Buzz Marketing for Technology blog

 

“MySpace Marketing is a practical guide for anyone involved in brand building. From starting with strategy (‘Is your business right for MySpace marketing?’) to the ins and outs of profile creation and audience segmentation, this book is an essential primer for small business owners and large brands alike on one of the biggest social networks.”

—Scott Monty,The Social Media Marketing Blog, Global Digital & Multimedia Communications Manager, Ford Motor Company

 

“MySpace Marketing takes a respectful look at the rich community of MySpace and instructs marketers on how to successfully become a part of that community. Part field-guide and part how-to manual, MySpace Marketing delivers a great read and solid advice.”

—Kate Trgovac, Editor-in-Chief, OneDegree.ca

 

“I have read a lot of books on marketing on MySpace, but what makes MySpace Marketing stand out are the examples (mini case studies) of what actually works on MySpace. The examples of what type of marketing campaigns have been successful and what you can do to replicate that campaign are really insightful and provide me with enough information that I feel I could go and launch a successful marketing campaign on MySpace today.”

—David Wilson, Social Media Blogger, http://social-media-optimization.com

 

“Social media marketing doesn’t have to be a series of trials and errors. MySpace Marketing is one of the only resources I’ve seen that takes the guesswork out of how to market in one of the largest social networks. Regardless of level of experience or resources, it gives step-by-step strategies suitable for large and small companies alike.”

—Lisa Braziel, Community Engagement Director, Ignite Social Media; Coauthor, Social Media is a Cocktail Party

 

Got something to sell? With more than 150,000,000 members, MySpace is your #1 marketing opportunity! Whether you’re a business, band, or organization, MySpace is the place to deliver your message and reach your customers. Best of all, you don’t need to spend a fortune to profit from MySpace marketing: just get this book! MySpace marketing pioneer Sean Percival covers all the free and dirt-cheap guerrilla marketing techniques you’ll ever need, including

• Identifying and precision-targeting your audience
• Promoting your band, music, event, nightclub, or movie
• Reaching the 60% of MySpace users who are 25 or older
• Creating and designing a highly-effective MySpace profile
• Quickly building your friend network
• Attracting “must-have” friends who build buzz and businesses
• Planning your marketing “call to action”
• Optimizing search engines to find your profile
• Making the most of MySpace video, music, and blogs
• Marketing to specific high schools or colleges
• Hiring through MySpace

 More goodies online! Visuals, backgrounds, and code for supercharging your profile...advanced video how-to tutorials...and an up-to-the-minute MySpace Marketing blog! http://myspacemarketing.ning.com

 

    Introduction     1

        New Frontiers     1

        What Is MySpace Marketing?     2

        Friending Is the New Advertising     3

        Secrets of Success     3

        The Future of Social Networks     5

Part I: Welcome to MySpace

    1 Is Your Business Right for MySpace Marketing     9

        How Big Is MySpace?     10

        Understanding How Social Networks Like MySpace Work     10

        A View of a Social Network     11

       Who Is Using MySpace Marketing?     12

        Branding     16

        Other Businesses     17

        How MySpace Marketing Works     17

        Two Things to Consider     18

        What to Expect from MySpace Marketing     19

    2 Preparing Your Business for MySpace     21

        Be Ready for Feedback (Good and Bad)     22

        Get or Create Your Marketing Artwork     22

        Widgets     28

        Creating Videos     29

        Find a Mascot    30

        Existing Contacts and Address Books     31

Part II: Getting Started

    3 Creating a MySpace Profile     35

        Already Have a MySpace Profile?     36

        Selecting a Profile Type     36

        The Signup Process     37

    4 Designing Your MySpace Profile     49

        Before You Begin     49

        Editing Your MySpace Page     50

        Understanding HTML     51

        Using CSS     56

        Working with Images     56

        Using Profile Editors     58

        Find...

About the Author

Sean Percival is a web developer and author with 10 years experience in e-commerce, web development, and Internet marketing.He is considered a social network expert and has been featured in Forbes Magazine, The Orange County Register, and several online publications. Sean lives in Los Angeles, CA, with his wife, Laurie.

Sean Percival’s official website can be found at www.seanpercival.com.

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Product Details

• Paperback: 216 pages
• Publisher: Que; 1 edition (December 21, 2008)
• Language: English
• ISBN-10: 0789737094
• ISBN-13: 978-0789737090
• Product Dimensions: 8.8 x 5.9 x 0.7 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #374,967 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

2.0 out of 5 stars Incomplete and incohesive, January 10, 2009

By	Christopher Stuart "Scanner" (Mays Landing, NJ) - See all my reviews (REAL NAME)

I don't think I am a hard reader to please but I can't say I was pleased this time. At best, I will use it as a reference when I need to improve my home page, I guess.

I am new to MySpace (and Facebook) but I am not entirely new to the internet. My virtual world previous to this book consists of internet forums, yahoo groups and of course, my usual haunts of favorite websites like anyone else. I own a small, service business that serves a local community and was hoping for a way to "network virtually." After all, the title says, "Creating a Social Network to Boom Your Business."

The problem is that most of the book is purely about "creating a cool MySpace Page", not networking and nuances of networking from a virtual standpoint. I am familiar with real-world networking; I wanted to understand how to network from a business standpoint virtually and how it differed from let's say a Chamber of Commerce meeting. Perhaps some real life examples and research would have been good to show me. The book is probably fine for musicians or techies, where some technical glitz is paramount. I am not sure it's relevant for the landscaper, hairdressor, baker, candlestick maker.

I don't think the author grasps that networking (and marketing) is more than just having a cool landing page. To give him credit, it does say that networking is accomplished "one contact at a time" but really gives no guidelines for establishing contacts other than sending random requests of "Do ya wanna be friends?" to people that fit the profile of your customer (maybe this is all there is to MySpace)

In short, I am not sure this book propels the reader to a deeper understanding of MySpace than if you just do it by the seat of your pants, which is really what I will be doing after reading this book.

1 of 1 people found the following review helpful:

4.0 out of 5 stars MySpace Marketing, February 6, 2009

By	Tami Brady "Whole Health Therapist" (Calgary, Canada) - See all my reviews (TOP 100 REVIEWER)    (REAL NAME)

When it comes to social marketing, MySpace has got to be at the top of the class. It's actually the fifth most viewed website on the Internet. The site has over 150 million members, 87% of which are over the age of 18. Moreover, it's set up and ease of use is perfect for the small business, niche market entrepreneur, or artist.

The sad truth is that most people tend to create a MySpace page and then leave it in hopes that potential customers, clients, or other interested individuals will somehow find their way to this underwhelming profile page and feel compelled to find out more. Used properly, MySpace can be a low cost promotional machine. Underused is a waste of time and effort.

MySpace Marketing goes step by step through the process from registering and creating a profile through adding blog entries and bulletins to adding applications and connecting to those members who fit your marketing profile. While aimed primarily at those new to MySpace, those already on MySpace will likely find quite a few tips and hints to further focus their marketing efforts.