Customer Reviews

MySpace Marketing: Creating a Social Network to Boom Your Business

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I don't think I am a hard reader to please but I can't say I was pleased this time. At best, I will use it as a reference when I need to improve my home page, I guess.

I am new to MySpace (and Facebook) but I am not entirely new to the internet. My virtual world previous to this book consists of internet forums, yahoo groups and of course, my usual haunts of favorite websites like anyone else. I own a small, service business that serves a local community and was hoping for a way to "network virtually." After all, the title says, "Creating a Social Network to Boom Your Business."

The problem is that most of the book is purely about "creating a cool MySpace Page", not networking and nuances of networking from a virtual standpoint. I am familiar with real-world networking; I wanted to understand how to network from a business standpoint virtually and how it differed from let's say a Chamber of Commerce meeting. Perhaps some real life examples and research would have been good to show me. The book is probably fine for musicians or techies, where some technical glitz is paramount. I am not sure it's relevant for the landscaper, hairdressor, baker, candlestick maker.

I don't think the author grasps that networking (and marketing) is more than just having a cool landing page. To give him credit, it does say that networking is accomplished "one contact at a time" but really gives no guidelines for establishing contacts other than sending random requests of "Do ya wanna be friends?" to people that fit the profile of your customer (maybe this is all there is to MySpace)

In short, I am not sure this book propels the reader to a deeper understanding of MySpace than if you just do it by the seat of your pants, which is really what I will be doing after reading this book.