18 of 18 people found the following review helpful:
3.0 out of 5 stars
Know What You're Getting, April 4, 2007
This review is from: MySpace Music Marketing: How to Promote & Sell Your Music on the World's Biggest Networking Web Site (Paperback)
Is this book useful? Somewhat. Is it worth the price? Doubtful. Could it have been a WHOLE lot better? Absolutely.
What a great subject for a book. I was immediately drawn in by the title. Just what I was looking for; an entire book on how to get the most out of your MySpace music page. If only that's what was actually inside. This book does tell you how to get MORE out of your page, but in no way does it tell you how to get the MOST out of your page. Missing is any information about how to customize your page, how the entire MySpace process works, illustrations of good and bad pages, etc. What you do get is some pretty basic music marketing advice - mostly rehashed from the author's other books - but placed within the context of the MySpace domain. What you also get are snippets and quotes from other musicians and artists who have used and been successful in the MySpace music world. But, as you can imagine whenever you interview many, many, many different sources on a very narrow topic, you end up getting the same advice over and over and over again.
In summary, I would say that this book reads more like a web newsletter than a useful, well organized, well thought-out book on how to use MySpace music. Maybe that's all it was meant to be. But to me, it could have, and should have, been so much more. I read it in an hour, got about as much out of it as I would a good web forum, and put it on my shelf where I'm certain it will sit untouched until it is thoroughly obsolete.
I had higher hopes.
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18 of 19 people found the following review helpful:
1.0 out of 5 stars
How to get ripped off, April 18, 2007
This review is from: MySpace Music Marketing: How to Promote & Sell Your Music on the World's Biggest Networking Web Site (Paperback)
'How to get the most from your MySpace promotion' reads the promiss on the backcover of the book. But this promiss is certainley NOT true at all. Bob Baker wrote only 48 pages of the book himself, which text is a summary of the results of a questionaire done by Bob through MySpace. The other 70 pages or so are written by '30 indie music people' (how about giving them a credit on the cover of the book, Bob?). These are the raw, full length responses from the 30 artists, managers and promotors who responded to Baker's MySpace Music Marketing Tips survey. Therefore, the following 4 boring questions are repeated 30 times:
- General thoughts on MySpace as a promotion tool;
- Top MySpace marketing tips;
- Biggest MySpace drawbacks;
- Additional MySpace thoughts.
You do not need to buy the book, because here are the results:
- yes, MySpace can be a promotional tool for a band, besides other promotional tools;
- blog, blog, blog (be active);
- there are over 2 million artists you are competing with;
- MySpace is super time-intesive and the site is very very slow.
That's it. I certainley do not understand the halleluja-words on the backcover of the book.
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3 of 3 people found the following review helpful:
2.0 out of 5 stars
For beginners..., March 13, 2007
This review is from: MySpace Music Marketing: How to Promote & Sell Your Music on the World's Biggest Networking Web Site (Paperback)
If you're starting from zero this is the guide. A couple of nuggets but otherwise, a boring read.
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