MySpace Music Profit Monster: And All Proven Online Music Marketing Strategies! (Paperback)

by Nicky Kalliongis (Author)
Key Phrases: music player, market your music, account management screen, Edit Profile, Hip Hop, Second Life (more...)

Editorial Reviews

Review
"One of the top A&R men in the business today." -- Monte Lipman --This text refers to the Paperback edition.

Product Description
From one of the music industry’s top executives comes the ultimate guide to making the most of the internet to promote yourself and your music. Nicky Kalliongis is a veteran music industry professional who’s worked with the likes of the legendary Clive Davis and L.A. Reid and with artists as diverse as Aretha Franklin, Avril Lavigne, OutKast, Pink, and Prince. He has been involved with hit singles and albums totaling over 653 million copies in sales. Now, he divulges proven Internet marketing strategies for the digital world and demonstrates how any musician or band can put them to use without the benefit of a big budget, marketing team, or PR person.
This step-by-step guide shows you how to:
Make the most of your MySpace page
Utilize MySpace, YouTube, Facebook, and Squidoo in concert for maximum online presence
Get people to visit your site and listen to your music
Increase traffic to your site
Write and circulate an effective press release
Attract media, radio stations, record labels, and fans
Whether you’re trying to get a record contract or stay independent, MySpace Music Profit Monster gives you all the tools you need to successfully establish yourself online. You make the music. This book will do the rest.
"One of the premier music executives in the country, Nicky has participated in the success of the world’s biggest acts, including Whitney Houston, Toni Braxton, Aretha Franklin, Carlos Santana, and Prince. His tremendous work ethic, attention to detail, and superb musical instincts truly exemplify him as one of the top A&R men in the business today." (Monte Lipman, President, Universal Republic Records) --This text refers to the Paperback edition.

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Product Details

• Paperback: 224 pages
• Publisher: BookSurge Publishing (August 13, 2007)
• Language: English
• ISBN-10: 141967319X
• ISBN-13: 978-1419673191
• Product Dimensions: 8.8 x 5.9 x 0.7 inches
• Shipping Weight: 7.2 ounces
• Average Customer Review: 4.7 out of 5 stars See all reviews (21 customer reviews)
• Amazon.com Sales Rank: #866,117 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

3.0 out of 5 stars Ok for a quick read..., February 13, 2008

By	Lacey Wright "laceygw" (Dallas, TX USA) - See all my reviews (REAL NAME)

I'm extremely suspicious of this book getting 17 5-star ratings. It was alright! Seriously though, any more than 3 stars is generous.

THE BAD:
It's quite basic, explaining how to set up a myspace page, etc. Now, maybe I'm biased because I was not new to MySpace when I purchased the book. I already knew about bulletins and blogs and messages and how things work on MySpace. I was more interested in getting more traffic to my band's page.

Certain things about the book were frustrating. For instance, there is a subheading in one of the chapters titled "Getting on the Front Page." Well, in that section it talks about what a great opportunity it is to get on MySpace's homepage. (Duh.) However, it does NOT tell you how to accomplish this. Instead, it states how unlikely it is, but that it's a "wild dream for everybody." Useless. Basically, the book tended to tell you which things would be good things for you to do but then left you clueless as to how to go about it.

There was a type-o probably every 5th or 6th page, and that REALLY irritated me. It was hard to take the book seriously when it clearly had not been edited.


THE GOOD:
It is a quick read. You could go through the whole book in a day.

It talked a good deal about promotions for your band. Although, most of it involved writing or hiring a writer rather than flyers or other traditional techniques I assumed would be the most proficient.

Nicky Kalliongis obviously has a lot of contacts and has done some great stuff in his musical career. ... but I would not by any means consider him a good author.

Anyway, yeah, 3 stars, no more.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Indispensable For Today's Music Business, October 16, 2007

By	Marketing Maven (Manhattan, NY) - See all my reviews

This book written by highly regarded A&R exec Nicky Kalliongis is a must have for anyone trying to market their music directly to the consumer. It is an easy read packed with informative info. I refer to it often and recommend it to every artist I work with.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent, well written book that is hands on useful, October 26, 2007

By	Sandra Baker (Cleveland, Ohio) - See all my reviews (REAL NAME)

As a novice I was skeptical, but the book is the real deal. Not only does this book contain helpful information on getting started and staying strong, but it is written in an easy to read fashion perfect for anyone wanting to break in. I read it and love it, and plan to go back and read it again as I implement the strategies listed. Perfect choice for my need.