Myspace Music Profit Monster: Easy Online Marketing Strategies to Get More Fans Fast [Paperback]

Nicky Kalliongis (Author)

Book Description

Publication Date: March 4, 2008

From one of the music industry’s top executives comes the ultimate guide to making the most of the internet to promote yourself and your music. Nicky Kalliongis is a veteran music industry professional who’s worked with the likes of the legendary Clive Davis and L.A. Reid, and with artists as diverse as Aretha Franklin, Avril Lavigne, OutKast, Pink, and Prince. He has been involved with hit singles and albums totaling over 653 million copies in sales. Now, he divulges proven Internet marketing strategies for the digital world, and demonstrates how any musician or band can put them to use without the benefit of a big budget, marketing team, or PR person.

This step-by-step guide shows you how to:
• Make the most of your MySpace page.
• Utilize MySpace, YouTube, Facebook, and Squidoo in concert for maximum online presence.
• Get people to visit your site and listen to your music.
• Increase traffic to your site.
• Write and circulate an effective press release.
• Attract media, radio stations, record labels, and fans.

Whether you’re tr ying to get a record contract or stay independent, MySpace Music Profit Monster gives you all the tools you need to successfully establish yourself online. You make the music. This book will do the rest.

“One of the premier music executives in the country, Nicky has participated in the success of the world’s biggest acts, including Whitney Houston, Toni Braxton, Aretha Franklin, Carlos Santana, and Prince. His tremendous work ethic, attention to detail, and superb musical instincts truly exemplify him as one of the top A&R men in the business today.”
—Monte Lipman, President, Universal Republic Records

Editorial Reviews

From the Author

The Author, Nicky Kalliongis continues to be active in the music industry working alongside Clive Davis, L.A. Reid, Monte Lipman and others.

He has worked with superstar artists including:

Ace of Base, Alicia Keys, Annie Lennox, Aretha Franklin, Avril Lavigne, Babyface, Barry Manilow, Bee Gees, Biggie Smalls, Billy Joel, Carly Simon, Deborah Cox, Dido, Dionne Warwick, Eurythmics, Expose, Faithless, Grateful Dead, Hall and Oats, Jermaine Jackson, Kenny G, Lisa Stansfield, Luther Vandross, Monica, Outkast, Pink, Prince, Puff Daddy, Rolling Stones, Romantics, Run DMC, Santana, Sarah McLachlan, Soft Cell, Taylor Dayne, The Village People, Thompson Twins, TLC, Toni Braxton, Usher, Whitney Houston, Yes...

--This text refers to an alternate Paperback edition.

About the Author

Nicky Kalliongis is a multifaceted music industry professional, a highly successful A&R man as well as an accomplished musician and technician. He worked intimately with Clive Davis and was responsible for identifying and developing hit songs. In various capacities, he has worked on over 653 platinum albums with superstar artists, including Ace of Base, Alicia Keys, Annie Lennox, Aretha Franklin, Avril Lavigne, Babyface, Biggie Smalls, Billy Joel, Carly Simon, Dido, Eurythmics, Grateful Dead, Lisa Stansfield, Luther Vandross, Monica, OutKast, Pink, Prince, Puff Daddy, The Rolling Stones, Run DMC, Santana, Sarah McLachlan, Soft Cell, Thompson Twins, TLC, Toni Braxton, Usher, Whitney Houston, and Yes.

Product Details

• Paperback: 208 pages
• Publisher: MTV Press (March 4, 2008)
• Language: English
• ISBN-10: 157687446X
• ISBN-13: 978-1576874462
• Product Dimensions: 6 x 0.4 x 9 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (21 customer reviews)
• Amazon Best Sellers Rank: #1,227,839 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

17 of 18 people found the following review helpful:

3.0 out of 5 stars Ok for a quick read..., February 13, 2008

By 

Lacey Wright "laceygw" (Dallas, TX USA) - See all my reviews
(REAL NAME)   

This review is from: MySpace Music Profit Monster: And All Proven Online Music Marketing Strategies! (Paperback)

I'm extremely suspicious of this book getting 17 5-star ratings. It was alright! Seriously though, any more than 3 stars is generous.

THE BAD:
It's quite basic, explaining how to set up a myspace page, etc. Now, maybe I'm biased because I was not new to MySpace when I purchased the book. I already knew about bulletins and blogs and messages and how things work on MySpace. I was more interested in getting more traffic to my band's page.

Certain things about the book were frustrating. For instance, there is a subheading in one of the chapters titled "Getting on the Front Page." Well, in that section it talks about what a great opportunity it is to get on MySpace's homepage. (Duh.) However, it does NOT tell you how to accomplish this. Instead, it states how unlikely it is, but that it's a "wild dream for everybody." Useless. Basically, the book tended to tell you which things would be good things for you to do but then left you clueless as to how to go about it.

There was a type-o probably every 5th or 6th page, and that REALLY irritated me. It was hard to take the book seriously when it clearly had not been edited.


THE GOOD:
It is a quick read. You could go through the whole book in a day.

It talked a good deal about promotions for your band. Although, most of it involved writing or hiring a writer rather than flyers or other traditional techniques I assumed would be the most proficient.

Nicky Kalliongis obviously has a lot of contacts and has done some great stuff in his musical career. ... but I would not by any means consider him a good author.

Anyway, yeah, 3 stars, no more.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Very useful for musicians, October 22, 2007

By 

Ardin Lalui (Brno, Czech Republic) - See all my reviews
(REAL NAME)   

This review is from: MySpace Music Profit Monster: And All Proven Online Music Marketing Strategies! (Paperback)

This book is very useful for up and coming musicians. I've shared it with my musician friends and all of them have found something useful inside. The book is pretty comprehensive and covers the whole range of options that you have to promote your music, generate interest, get publicity and most important of all, create a buzz.
The books starts with the very basics of how to open a Myspace account and builds from there to explain how social networking works, how to set up your own music website, and how to get noticed.
The book could also be useful for other people in the arts such as actors, writers etc. who face similar challenges of getting thier work noticed.
This book is worth considering if you are trying to increase your exposure online.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Incredible amount of information!, September 18, 2007

By 

Mike Novus (LA,California) - See all my reviews

This review is from: MySpace Music Profit Monster: And All Proven Online Music Marketing Strategies! (Paperback)

Incredible amount of information! No one wanted to share all this industry "secret" knowledge with anyone before, I can't believe that all this is available in a easy to follow format. Hope seminars are on the way.