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Myspace Music Profit Monster: Easy Online Marketing Strategies to Get More Fans Fast Paperback – March 4, 2008


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Editorial Reviews

From the Author

The Author, Nicky Kalliongis continues to be active in the music industry working alongside Clive Davis, L.A. Reid, Monte Lipman and others.

He has worked with superstar artists including:

Ace of Base, Alicia Keys, Annie Lennox, Aretha Franklin, Avril Lavigne, Babyface, Barry Manilow, Bee Gees, Biggie Smalls, Billy Joel, Carly Simon, Deborah Cox, Dido, Dionne Warwick, Eurythmics, Expose, Faithless, Grateful Dead, Hall and Oats, Jermaine Jackson, Kenny G, Lisa Stansfield, Luther Vandross, Monica, Outkast, Pink, Prince, Puff Daddy, Rolling Stones, Romantics, Run DMC, Santana, Sarah McLachlan, Soft Cell, Taylor Dayne, The Village People, Thompson Twins, TLC, Toni Braxton, Usher, Whitney Houston, Yes...

--This text refers to an alternate Paperback edition.

About the Author

Nicky Kalliongis is a multifaceted music industry professional, a highly successful A&R man as well as an accomplished musician and technician. He worked intimately with Clive Davis and was responsible for identifying and developing hit songs. In various capacities, he has worked on over 653 platinum albums with superstar artists, including Ace of Base, Alicia Keys, Annie Lennox, Aretha Franklin, Avril Lavigne, Babyface, Biggie Smalls, Billy Joel, Carly Simon, Dido, Eurythmics, Grateful Dead, Lisa Stansfield, Luther Vandross, Monica, OutKast, Pink, Prince, Puff Daddy, The Rolling Stones, Run DMC, Santana, Sarah McLachlan, Soft Cell, Thompson Twins, TLC, Toni Braxton, Usher, Whitney Houston, and Yes.
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Product Details

  • Paperback: 208 pages
  • Publisher: MTV Press (March 4, 2008)
  • Language: English
  • ISBN-10: 157687446X
  • ISBN-13: 978-1576874462
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #3,026,409 in Books (See Top 100 in Books)

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Customer Reviews

4.5 out of 5 stars
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10%
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See all 21 customer reviews
It is an easy read packed with informative info.
Marketing Maven
When you are trying to get your music online than the MySpace Music Profit Monster is a must have for your marketing toolbox.
Melody Heddings
I highly recommend this to anyone dealing with music and the internet, especially MySpace.
David Seidenberg

Most Helpful Customer Reviews

17 of 18 people found the following review helpful By Lacey Wright on February 13, 2008
Format: Paperback
I'm extremely suspicious of this book getting 17 5-star ratings. It was alright! Seriously though, any more than 3 stars is generous.

THE BAD:
It's quite basic, explaining how to set up a myspace page, etc. Now, maybe I'm biased because I was not new to MySpace when I purchased the book. I already knew about bulletins and blogs and messages and how things work on MySpace. I was more interested in getting more traffic to my band's page.

Certain things about the book were frustrating. For instance, there is a subheading in one of the chapters titled "Getting on the Front Page." Well, in that section it talks about what a great opportunity it is to get on MySpace's homepage. (Duh.) However, it does NOT tell you how to accomplish this. Instead, it states how unlikely it is, but that it's a "wild dream for everybody." Useless. Basically, the book tended to tell you which things would be good things for you to do but then left you clueless as to how to go about it.

There was a type-o probably every 5th or 6th page, and that REALLY irritated me. It was hard to take the book seriously when it clearly had not been edited.

THE GOOD:
It is a quick read. You could go through the whole book in a day.

It talked a good deal about promotions for your band. Although, most of it involved writing or hiring a writer rather than flyers or other traditional techniques I assumed would be the most proficient.

Nicky Kalliongis obviously has a lot of contacts and has done some great stuff in his musical career. ... but I would not by any means consider him a good author.

Anyway, yeah, 3 stars, no more.
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2 of 2 people found the following review helpful By Ardin Lalui on October 22, 2007
Format: Paperback
This book is very useful for up and coming musicians. I've shared it with my musician friends and all of them have found something useful inside. The book is pretty comprehensive and covers the whole range of options that you have to promote your music, generate interest, get publicity and most important of all, create a buzz.
The books starts with the very basics of how to open a Myspace account and builds from there to explain how social networking works, how to set up your own music website, and how to get noticed.
The book could also be useful for other people in the arts such as actors, writers etc. who face similar challenges of getting thier work noticed.
This book is worth considering if you are trying to increase your exposure online.
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2 of 2 people found the following review helpful By David Seidenberg on August 29, 2007
Format: Paperback
I've read numerous books trying to provide what this book gives you, and nothing is nearly as comprehensive. Everything you need is here, all the tools, you just have to be willing to do the work. There are other books that will walk you thru the basics, as this book does, but once you get past point A, this book takes off on it's own and is without peers. I highly recommend this to anyone dealing with music and the internet, especially MySpace. Just makes the vast, confusing new world out there make total sense in a very easy to read, enjoyable package. Now you can really take advantage of the unlimited opportunities waiting out there for you. Forget all the others, get this book................
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2 of 2 people found the following review helpful By Mike Novus on September 18, 2007
Format: Paperback
Incredible amount of information! No one wanted to share all this industry "secret" knowledge with anyone before, I can't believe that all this is available in a easy to follow format. Hope seminars are on the way.
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1 of 1 people found the following review helpful By M. Winder-Adams on October 25, 2007
Format: Paperback
I have been looking for an informative and logical music marketing system that will appeal to online customers, and here it is! While detailed and specific it also provides information on Squidoo, Google, lens and niche creation, myspace pages, facebook and youtube from an easy to understand perspective, even if you are new to online sites.

I really like the way that that the book is organized, with each chapter building on prior information without any assumptions that the reader will already have the information. There are also an equal number of advanced and online music marketing improvement options covered which will be ideal for those that already have the basics.

This book also talks about some key elements in web design and how to develop the most attractive and appealing website to get lots of business. I highly recommend this for anyone wanting to improve their online music sales, no matter what level of technical experience they may have.
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1 of 1 people found the following review helpful By Ken Roberts on October 7, 2007
Format: Paperback
This book will give you all the tools to get your shows and performances jam packed with new Fans and engage them so they keep returning. It covers so many actionable strategies-No theory here. Whether you want to start your own label, build a army of loyal fans, and even if you have a record deal this system will get you to stand out. You can also use these strategies to Get Noticed from Record Labels, Booking Agents, Music Managers, and all important Music Executives. The strategies in this book are proven and are being used by todays top Music Superstars. It's a great Inside look into the same tactics used by todays contemporary artists, whether you are Rock, Hip Hop, Jazz, Dance, R&B, Rap, Country or any other Genre this book is for you! The author practically holds your hand while you learn how to profit with your music. Great for Bands that want to take a lead role in there career.

A great book... Very Satisfied and already have seen results!
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