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Myth, Magic & Marketing: An Irreverent History Of Branding From The Acropolis To The Apple Store Paperback – February 23, 2012


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Product Details

  • Paperback: 150 pages
  • Publisher: Zolexa Publishing (February 23, 2012)
  • Language: English
  • ISBN-10: 0983327629
  • ISBN-13: 978-0983327622
  • Product Dimensions: 8 x 5.2 x 0.3 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,092,134 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

My fingerprints on an IBM Selectric at McCann-Erickson on Lexington Avenue, and on the Marketing Director's desk at Playboy Magazine, digitally scanned into some GSK web sites, even on the neck of an Absolute bottle. I studied History and Anthropology at UPenn. Although a card-carrying hippie at the time, I embarked on a career in marketing when I was just 18 years old, working as an office boy (interns could only be found in hospitals back in that Mad Man era), at Sieber & McIntyre in Chicago. You'll find a couple of well-worn books about mythology and Jungian psychology in my book case. I read that ancient peoples had a panoply of gods and spirits to meet their every need. Perform the proper ritual, and love, or money, or power, or health would be yours! My leap of understanding came when I realalized mankind has Brand Gods that serve those ancient longings. We want our brands to magically make it all better. "Myth, Magic & Marketing" explores the creation and manifestation of these Brand Gods. Along the way, you'll discover how from its earliest days, advertising leveraged the power of transcendence to add power to its messages. This book might make you smarter -- it will make you laugh!

More About the Author




My fingerprints on an IBM Selectric at McCann-Erickson on Lexington Avenue, and on the Marketing Director's desk at Playboy Magazine, digitally scanned into some GSK web sites, even on the neck of an Absolute bottle.

I studied History and Anthropology at UPenn. Although a card-carrying hippie at the time, I embarked on a career in marketing when I was just 18 years old, working as an office boy (interns could only be found in hospitals back in that Mad Man era), at Sieber & McIntyre in Chicago.

You'll find a couple of well-worn books about mythology and Jungian psychology in my book case.

I read that ancient peoples had a panoply of gods and spirits to meet their every need. Perform the proper ritual, and love, or money, or power, or health would be yours!

My leap of understanding came when I realalized mankind has Brand Gods that serve those ancient longings. We want our brands to magically make it all better.

"Myth, Magic & Marketing" explores the creation and manifestation of these Brand Gods. Along the way, you'll discover how from its earliest days, advertising leveraged the power of transcendence to add power to its messages. This book might make you smarter -- it will make you laugh!









Customer Reviews

3.8 out of 5 stars
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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
No research to back the author's thoughts. Not very engaging once I figured out that it wasn't an academic work.
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Although an avid reader and a somewhat sophisticated consumer, I would not ordinarily select a book about marketing and branding. However, I was intrigued by the title of Walt Kuenstler's new book, "Myth, Magic & Marketing." A bit to my surprise, I was not disappointed by what was inside the covers.

Mr. Kuenstler has written a book about marketing with clarity, wit, and wonderful examples of why we choose the brands we do. By including amusing family anecdotes, and humorous stories from his professional career in advertising, he has created a book that is both insightful and personal.

Whether you have a professional interest in marketing or just want to understand the choices you make while shopping, this book is both accessible and highly original.
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Format: Paperback
Myth, Magic & Marketing tackles a broad and deep topic - how ancient myths affect modern marketing - with humor and insight. I expected a dry dissertation, but was pleasantly surprised with author Walt Kuenstler's skill in navigating the sometimes murky waters of ancient myths and their impact on our buying habits. Some parts were enlightening, some laugh-out-loud funny, and some unexpectedly answered my long-held questions, like why is that swoosh on the side of Nike shoes, and what does it mean? (I always thought it represented a runner, but...not quite...)

Myth, Magic & Marketing is an easy, enjoyable read for anyone interested in this topic, but especially for marketers, who can benefit from understanding how the old ties in with the new. After all, knowing where you came from is the best way to get where you're going.
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By Laurence Hillman on March 10, 2012
Format: Paperback Verified Purchase
It is not easy to imagine a person who would not be greatly enriched by this amazing book. Walt Kuenstler takes objects and ideas we handle or see every single day and shows us the underlying archetypal pattern that informs them. Most of us when we have a dream wake up and ask, "I wonder what it means!?" Here you have an opportunity to understand the meaning behind your day-world where the waking dream is alive and well. A masterfully written, fun to read and easy to comprehend book where the mercurial wit of the author only enhances his insights. A must read for anyone on a path of awakening.

Laurence Hillman, Archetypal Astrologer, Author "Planets in Play."
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