Michael E. Gerber is a truly revolutionary business thinker. His unique E-Myth insights have helped transform hundreds of thousands of small businesses around the world.
According to Gerber, The E-Myth is the myth of the entrepreneur. Most businesses fail to fulfill their potential because business owners are not entrepreneurs (as most people think them to be) but "technicians suffering from an entrepreneurial seizure." After all, says Gerber, most Physicians are the quintessential technicians -- they build practices by doing the work of the business...by seeing patients! As a result, most Physicians don't own a true business, but a job -- the all-consuming daily routine Gerber refers to as "doing it, doing it, doing it." Sound familiar?
With The E-Myth Physician, Michael Gerber focuses on the business of being a Physician, rather than the work of it. He reveals a radical mind-set that will free Physicians from the tyranny of the unprofitable, unproductive, perpetual routine -- juggling patients,hiring, firing, doing everything that needs to get done. Drawing on thirty years of experience working with small business owners, including many Physicians, Gerber provides revolutionary, practical, and enlightening insights on how to produce the best real-world results in the practice, in a Physician's life.
The E-Myth Physician explores critical topics such as money, people, management, patients, and growth. It teaches you how to:
- Implement the ingenious turn-key operation, a means of creating a Franchise Prototype that embodies your unique set of talents and that produces consistent, predictable results each and every time without your having to do everything yourself
- Recognize, understand, and manage the four factors of money -- income, profit, flow, and equity
- Nurture the power of change to transform your practice while enabling it to grow exponentially --without your having to be there all the time
Anecdotal and always profound, The E-Myth Physician also provides insights on a broader level. It leads Physicians to become business visionaries by relinquishing tactical work and embracing strategic work -- working on their practices instead of just in them. Gerber's revolutionary ideas empower Physicians to build successful practices and successful lives.
