The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It [Abridged, Audiobook] [Audio Cassette]

Michael E. Gerber (Author, Reader)

Book Description

Publication Date: March 21, 1995

A completely revised edition of the groundbreaking bestseller that provides the key ingredients to developing a prosperous small business venture.

Editorial Reviews

Amazon.com Review

Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend. --Sharon Griggins

From Library Journal

Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc.

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Product Details

• Audio Cassette
• Publisher: HarperAudio; Abridged edition (March 21, 1995)
• Language: English
• ISBN-10: 0694515302
• ISBN-13: 978-0694515301
• Product Dimensions: 7 x 4.5 x 0.8 inches
• Shipping Weight: 5.3 ounces
• Average Customer Review: 4.2 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #456,963 in Books (See Top 100 in Books)
  • #9 in Books > Books on Cassette > Business > Careers & Business Life
  • #10 in Books > Books on Cassette > Business > Management

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Customer Reviews

Most Helpful Customer Reviews

13 of 14 people found the following review helpful:

1.0 out of 5 stars Audio version is dreadful - BOOK is great!, October 19, 2000

By 

Dellana (USA) - See all my reviews

Amazon Verified Purchase

This review is from: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It (Audio Cassette)

I have given the lowest possible rating to the cassette version of this book. It is abridged - poorly! Very boring and sounds like an infomercial for his services rather than the inspiring, sound information of the book. VERY DISAPPOINTED in the TAPED VERSION!

8 of 8 people found the following review helpful:

1.0 out of 5 stars Only an outline. Not much meat on the tape, July 18, 2001

By 

Steven Sundberg "Steve Sundberg" (Southfield, MI USA) - See all my reviews
(REAL NAME)   

This review is from: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It (Audio Cassette)

I was very dissappointed in the audio version. Having never read the book and hearing lots of raves, I was expecting much more. He gave a very breif outline, then spent the last 5 minutes in an advertisement to hire his company.

Very dissappointing. Maybe the book is better.

8 of 8 people found the following review helpful:

5.0 out of 5 stars The E-Myth Book Changed My Business, September 13, 1997

By A Customer

This review is from: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It (Audio Cassette)

Michael Gerber, unknown to me until I read this book, is now at the top of my "Read Again" list.

Gerber's approach is simple: Any business of any kind can be made "owner-friendly" by the simple adoption of the same principles used in successful franchise operations such as McDonalds, etc. In a lyric, almost poetic presentation, Gerber leads a fictitious business owner through the process of changing her pie shop from a drudge to a new dream, explaining to her why she has fallen in to the trap of the "Entrepreneurial Myth."

This is one of the finest business book I've read in a long time. It not only gives plenty of good information on how to apply its principles; it also allows the reader to get more information through The E-Myth Academy.

The new business I am starting, as well as the one I now operate, are already on firmer footing, thanks to this book.