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The Myth of Santa Fe: Creating a Modern Regional Tradition
 
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The Myth of Santa Fe: Creating a Modern Regional Tradition [Paperback]

Chris Wilson (Author)
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

0826317464 978-0826317469 March 1, 1997

A wave of publicity during the 1980s projected Santa Fe to the world as an exotic tourist destination--America's own Tahiti in the desert. The Myth of Santa Fe goes behind the romantic adobe facades and mass marketing stereotypes to tell the fascinating but little known story of how the city's alluring image was quite consciously created early in this century, primarily by Anglo-American newcomers.

By investigating the city's trademark architectural style, public ceremonies, the historic preservation movement, and cultural traditions, Wilson unravels the complex interactions of ethnic identity and tourist image-making. Santa Fe's is a distinctly modern success story--the story of a community that transformed itself from a declining provincial capital of 5,000 in 1912 into an internationally recognized tourist destination. But it is also a cautionary tale about the commodification of Native American and Hispanic cultures, and the social displacement and ethnic animosities that can accompany a tourist boom.


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Editorial Reviews

From Library Journal

Using architecture as a touchstone, Wilson (architecture, Univ. of New Mexico) outlines the architectural, historical, and cultural story of Santa Fe. He delivers a brilliant portrait of a complex and rich cultural heritage, tracing it from its Pueblo and Spanish roots, through its brief but influential Mexican period, to contributions from what he terms the American melting pot. The intricate relations between the ethnic groups that call Santa Fe home are explored in detail and with sympathy for all concerned. Wilson also offers a fascinating nutshell account of the historic preservation movement in America and how it influences the current view of Santa Fe. Through a discussion of the history of Santa Fe's annual Fiesta celebration, he shows how civic boosters have crafted a public image that bears little resemblance to historic reality. Highly recommended for most libraries and particularly architecture and regional history collections.?Martin R. Kalfatovic, Smithsonian Inst. Lib., Washington, D.C.
Copyright 1997 Reed Business Information, Inc.

Review

" . . . examines the social and symbolic conundrums of our state with profound hilarity and insight." -- The Albuquerque Tribune, October 31, 1997

" . . . must reading for anyone interested in the history of Santa Fe and New Mexico." -- Western Historical Quarterly, Spring 1998

". . . a brilliant portrait of a complex and rich cultural heritage." -- Library Journal, May 15, 1997

". . . a critical assessment of the architecture, the fiestas, the controversies between restorers and preservers, the ethnic tensions." -- Choice, September 1997

Product Details

  • Paperback: 418 pages
  • Publisher: University of New Mexico Press (March 1, 1997)
  • Language: English
  • ISBN-10: 0826317464
  • ISBN-13: 978-0826317469
  • Product Dimensions: 9.9 x 6.8 x 1 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #669,152 in Books (See Top 100 in Books)

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13 of 13 people found the following review helpful:
5.0 out of 5 stars An Essential Text on Preservation and Design Review, December 18, 2001
By 
james hare (Charleston, SC USA) - See all my reviews
This review is from: The Myth of Santa Fe: Creating a Modern Regional Tradition (Paperback)
The editiorial reviews available on this fine publication only hint at its value to preservationists, architects, and anyone involved with architectural design review boards. Wilson provides a concise history of Santa Fe and the cross-cultural influences that have shaped its architecture. Most importantly, the author examines the influence that early 20th century historic preservation philosophies had in formalizing what has ultimately become the "Santa Fe Sytle." This is essential material for anyone interested in examining how historic preservation can impact, both positively and negatively, contemporary architectural aesthetics.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Behind the façade..., July 15, 2009
This review is from: The Myth of Santa Fe: Creating a Modern Regional Tradition (Paperback)
Chris Wilson has written a superb book which transcends the architectural re-making of Santa Fe, a portion of which is dedicated to that subject, to encompass the meeting and transformation of New Mexico's three primary cultures: Indian, "Spanish," and Anglo. His approach to the New Mexican "story" in general, and Santa Fe in particular, is succinctly stated in his introduction: "Individuals and communities faced with these unprecedented transformations have adopted the practice of reinventing their identities. To this way of thinking, culture has become an ongoing process of creating plausible fictions. Better to accept this situation and try to understand how societies and their symbols change than to continue to lament the passing of supposedly authentic traditional cultures."

Wilson's starts with "Santa Fe Before It Became a Style." It was a grim, declining provincial capital of only 5,000, when New Mexico became a state in 1912, searching for an economic raison d'etre. He reminds us all of some of the harsh truths that occurred after the US-Mexican war of 1846 that created the area of the modern American Southwest, including the fact that by statehood: "...80 per cent of the former common lands of the Mexican farmers and ranchers had been alienated through judicial and legislative chicanery." The pictures, and drawings, including numerous color photos, in this section, and throughout the book, are worth the book's selling price alone.

The second section is on Santa Fe today, I suppose, after it became a "style," and in one telling part, Wilson discusses a TV series highlighting this "style," conducted almost exclusively by Anglos, with nary a "Spanish" or Indian discussing Pueblo style. Wilson conveys numerous rich nuggets of insights, including the survey whereby Spanish-speaking natives are asked how they identify themselves. When asked in Spanish, they normally say "Mexican." When asked in English, they say "Spanish-American." Wilson reminds us of the parallels between adopting the adobe style, a la Disneyland, and Marie Antoninette's picturesque "Hameau," at Versailles, where she could play "peasant," thoroughly distracted from the growing social forces that led to the French revolution. The author's erudition shines throughout the book, with numerous references to the works of John Ruskin, an early 20th Century British architectural critic, citing in particular that "Restoration means the most total destruction which a building can suffer...."

The book is an essential read for any New Mexican, on "why we are the way we are." But it should be enjoyed with pleasure by any individual concerned with trans-cultural issues, which include how we choose to house ourselves, as well as how we choose to re-construct our past. The author's erudition is sufficient for academic circles, where he does teach, but this book should not be relegated to that arena alone. A delightful, informative read.
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