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Mythologies [IMPORT] (Hardcover)

by ROLAND BARTHES (Author) "The virtue of all-in wrestling is that it is the spectacle of excess..." (more)
Key Phrases: mythical speech, semiological system, mythical system, Blue Guide, The Lost Continent, Abbe Pierre (more...)
4.5 out of 5 stars See all reviews (21 customer reviews)


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Product Details

  • Hardcover: 159 pages
  • Publisher: Jonathan Cape London (1972)
  • Language: English
  • ISBN-10: 022400610X
  • ISBN-13: 978-0224006101
  • Shipping Weight: 11.8 ounces
  • Average Customer Review: 4.5 out of 5 stars See all reviews (21 customer reviews)
  • Amazon.com Sales Rank: #3,115,939 in Books (See Bestsellers in Books)

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Customer Reviews

21 Reviews
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Average Customer Review
4.5 out of 5 stars (21 customer reviews)
 
 
 
 
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35 of 40 people found the following review helpful:
5.0 out of 5 stars Myth and Narratives Alive, May 23, 2001
By TammyJo Eckhart "TammyJo Eckhart" (Bloomington, Indiana United States) - See all my reviews
(TOP 500 REVIEWER)      
This review is from: Mythologies (Paperback)
As scholars of folklore and mythology were looking at their own past as well as currently to explore the narratives of the past and of "primative" peoples, Roland Barthes was looking at the world around him in France in the 1950s to the early 1970s. Why are human beings drawn to folktales, fairy tales, mythic figures? Barthes discovers that this draw surrounds us everyday, used both commerically and unconsciously from the personas of professional wrestlers (who resemble those seen on American television today) to our discussions of public figures. Mythology, Barthes argues, is a vital and living part of our society but it is also one used without real understanding because it is so deeply ingrained in the human mind and heart. The essays are light so that the non-specialist can enjoy but deep enough that the scholar can see and understand the theory underneath.
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14 of 14 people found the following review helpful:
5.0 out of 5 stars A must for old-school Marxists and modern rhetoricians, February 26, 2006
This review is from: Mythologies (Paperback)
In Mythologies, Barthes offers a series of snapshots with titles such as "Plastic," "Striptease," "Toys," "The World of Wrestling," and "Operation Margarine." His aim is to reveal the ideological abuse hidden in these myths, which are manufactured to read as reality.

Though complex, Barthes essays are accessible, charming, and funny. I have taught Mythologies to first-year college students, because it does not require its reader to have read volumes of theory to engage in Barthes' clever reflections.

My favorite essay might be "Toys," which demystifies modern (1954-56) French toys as designed to produce consumers ("users") rather than creators. "Toys" exemplifies how, 50 years later, Barthes' myths are still alive and worth reading.
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23 of 26 people found the following review helpful:
5.0 out of 5 stars Wonderful, and worth re-reading., November 29, 2003
By C. Gilbert "frumiousb" (Amsterdam, the Netherlands) - See all my reviews
(TOP 100 REVIEWER)    (REAL NAME)   
This review is from: Mythologies (Paperback)
When I finished this latest re-read of Mythologies I was initially struck by how funny it was. This was something of a big realization for me, stemming from a memory of burning brain cells with a furrowed brow, trying to understand what he was saying and being almost afraid to enjoy it. So there's one of the consolations for growing older for you-- I'm getting confident enough to really enjoy Barthes.

I'm not saying that I fully understand him yet. I'm not sure that I ever will. I think that "Myth Today"(the book's final and most central essay) still remains fairly firmly out of reach. But it's true that each time I re-read Barthes, I get something more out of it-- I manage to scale heights that I didn't think I would ever get to the last time around.

Isn't it the mark of a brilliant book that it grows with you?

Particularly recommended this time are the essays "Soap Powders and Detergents" and "Operation Margarine".
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Most Recent Customer Reviews

5.0 out of 5 stars yes yes
introduced to these idea in university. We are hit by so many media texts, with the illusion that they are truth, that deny their origins. Read more
Published 22 days ago by Scott Hartnett

4.0 out of 5 stars Excellent Commentary
Barthes elaborates on his thinking of semiology and utilizes the myth as an instantiation of the internal structure of sign. Read more
Published 2 months ago by Mr. Bloom

1.0 out of 5 stars Mutilating thought: Unreadable translation
No one who can read French should read Barthes in English but if you must read him in translation avoid this one. Read more
Published 12 months ago by anonimo

5.0 out of 5 stars Telling the 'Truth' about Advertisements and Modern Society
This is one of the great mythology books of the twentith century.And still relevant today.That people are so scripted by the slogan,we have forgotten the 'essense' of the... Read more
Published 17 months ago by Magickal Merlin

5.0 out of 5 stars Entertaining essays, dense critical theory
I was assigned this text as the final leg of a Greek and Roman Mythology course. Having no idea what to expect, I easily read through the collection of short essays and was... Read more
Published on August 9, 2006 by Percival L. Bright

4.0 out of 5 stars Myth as Ideology.
A problem with the take on myth that Barthes develops in his Mythologies is that he privileges the illusory distinction between myth and revolutionary speech. Read more
Published on June 15, 2006 by Fenris23

5.0 out of 5 stars Sharp analysis of modern everyday mythmaking in culture, media, art and literature.
This thin book is a collection of Roland Barthes' short pieces on culture. The style of much of the book is journalistic and easy-to-read. Read more
Published on September 24, 2005 by Vinay Varma

5.0 out of 5 stars a must read book for analysis of myth
I was amazed by the extensiveness of issues discussed in this book. Barthes had gone beyond the so-called 'conventionalized' myths. Read more
Published on August 27, 2005 by A. M. Bakri

3.0 out of 5 stars Pertinant in some ways, arguable in others
I thought that many of Barthes's themes resound astonishingly well even today.

However, I found myself overly distracted by his underlying premises in many cases, which simply... Read more

Published on July 9, 2004

5.0 out of 5 stars Behind the Amusement
Ths book was written by an ardent Maoist in the heady days in which all of Parisian intellectual circles were Maoist. Read more
Published on December 12, 2002

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