NAFTA'S Second Decade: Assessing Opportunities in the Mexican and Canadian Markets [Hardcover]

Louis E.V. Nevaer (Author)

Book Description

ISBN-10: 0324203241 | ISBN-13: 978-0324203240 | Publication Date: January 12, 2004 | Edition: 1

This insightful analysis of the first 10 years of the North American Free Trade Agreement (NAFTA) offers a valuable assessment of the opportunities - as well as the potential perils - that lie ahead. Nevaer presents five industries (construction, financial services, energy, education, and environmental) with significant opportunities for growth in NAFTA's second decade and strategies to realize their potential. As NAFTA moves into its second decade, corporate America must take measure of the $1 trillion in market opportunities. Detailing NAFTA's past impact on and future potential for the North American neighbors, this book provides an excellent tool for developing and implementing corporate strategies as the North American economies integrate more fully during NAFTA's second decade.

Editorial Reviews

Review

This timely book is a landmark- at last a complete and even-handed treatment of NAFTA. Louis Nevaer puts the complex, often emotional issues into solid, well-ordered perspective, eschewing hyperbole and political stance. His keen analysis of the opportunities for the next decade is firmly grounded on fully documented, comprehensive research. Seldom is scholarly work so entertaining and fast-paced. Nevaer is a must-red for North American business executives and policy wonks. (John Schick, Managing Partner, Mexico Consulting Group)

As NAFTA enters it second decade, it will be imperative for Latino-owned businesses to take advantage of the extensive untapped opportunities available in Mexico in the infrastructure, energy development, financial markets, and consumer markets, and Louis E.V. Nevaer's comprehensive book will help you do just that. (George Herrera, President & CEO U.S. Hispanic Chamber of Commerce)

From the Publisher

South-Western Publishing Co. (January 2004)

See all Editorial Reviews

Product Details

• Hardcover: 294 pages
• Publisher: South-Western Educational Pub; 1 edition (January 12, 2004)
• Language: English
• ISBN-10: 0324203241
• ISBN-13: 978-0324203240
• Product Dimensions: 9.2 x 6.5 x 0.8 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #3,705,608 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 2 people found the following review helpful:

4.0 out of 5 stars An even tempered approach, March 13, 2004

By 

Jamie Stone (Manhattan) - See all my reviews

This review is from: NAFTA'S Second Decade: Assessing Opportunities in the Mexican and Canadian Markets (Hardcover)

The book jacket has a few words by a Mexican consultant who hits it on the head. This is the only serious, even-handed book on this subject. Nevaer shows no political bias; he analysizes and evaluates an emotional and political subject thoroughly without reference to these useless approaches.

Hurrah.

Jamie Stone, Stone & Cia.