"For the first time the amazing world of the NEO has been opened up. Honeywill and Byth understand better than anyone else how the consumer revolution is changing Australia." The Australian
"A fascinating examination of the changes taking place in Australia ... it shines an important light on a key part of the social landscape." The Australian
"Honeywill and Byth, very bright ex-KPMG partners, are I believe the first people to significantly understand what makes the modern consumer tick, and how their buying behaviour can be influenced." Sir Richard Heygate Founder, Sophron Partners, London
"Honeywill and Byth's exciting approach to consumer behavior focuses on discretionary spending for products or services that add to the quality of one's life. Businesss leaders would do well to wake up to their message." John Mutter, executive editor, Publishers Weekly
About the Author
Ross Honeywill has won business and marketing awards in the tourism, property development, telecommunications and retail sectors. Verity Byth is a social scientist. They are joint directors of the privately funded consumer think tank, the Center for Customer Strategy in Australia.