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NEO Power: How the New Economic Order Is Changing the Way We Live, Work, and Play Paperback – October 1, 2006

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Editorial Reviews


"For the first time the amazing world of the NEO has been opened up. Honeywill and Byth understand better than anyone else how the consumer revolution is changing Australia."  —The Australian

"A fascinating examination of the changes taking place in Australia ... it shines an important light on a key part of the social landscape."  —The Australian

"Honeywill and Byth, very bright ex-KPMG partners, are I believe the first people to significantly understand what makes the modern consumer tick, and how their buying behaviour can be influenced."  —Sir Richard Heygate Founder, Sophron Partners, London

"Honeywill and Byth's exciting approach to consumer behavior focuses on discretionary spending for products or services that add to the quality of one's life. Businesss leaders would do well to wake up to their message."  —  John Mutter, executive editor, Publishers Weekly

About the Author

Ross Honeywill has won business and marketing awards in the tourism, property development, telecommunications and retail sectors. Verity Byth is a social scientist. They are joint directors of the privately funded consumer think tank, the Center for Customer Strategy in Australia.


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Product Details

  • Paperback: 272 pages
  • Publisher: Scribe Publications Pty Ltd. (October 1, 2006)
  • Language: English
  • ISBN-10: 192121502X
  • ISBN-13: 978-1921215025
  • Product Dimensions: 6.2 x 0.8 x 9.2 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #903,583 in Books (See Top 100 in Books)

More About the Author

Dr Ross Honeywill (1949 -) is a best-selling international author. A social scientist and philosopher, he is first and foremost a story teller. He writes business/management books, narrative non-fiction books and is currently writing his first novel.

Utilizing social research data from three continents over 10 years, Honeywill identified the NEO (New Economic Order) population classification ('One Hundred Thirteen Million Markets of One', 'NEO Power').

His book on the brilliant Australian criminal Jim McNeil ('Wasted') was short-listed for the prestigious Ned Kelly Award for true crime writing, and is currently under development as a major motion picture.

Dr Honeywill is Associate Professor (adjunct) at the Tasmanian School of Business and Economics.

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Most Helpful Customer Reviews

2 of 3 people found the following review helpful By Kevin Brianton on April 7, 2007
Format: Paperback
Based on an extensive survey, this book documents a social phenomenon which the author calls neo power. It is a group that is now dominating social and political agendas in the US, UK and Australia. The phenomenon has been identified by other writers and thinkers such as Robert Reich.

It is an interesting book, but the analysis seems to be a little weak in providing an empirical base and then showing how conclusions were drawn from the data.

Quote often, we get fascinating glimpses, but the authors do not provide the data or the analysis to convince the reader.
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