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NEVER GIVE UP!: LIFE LESSONS OF A SUCCESSFUL ENTREPRENEUR Paperback – June 10, 2008


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Product Details

  • Paperback: 172 pages
  • Publisher: iUniverse (June 10, 2008)
  • Language: English
  • ISBN-10: 0595432212
  • ISBN-13: 978-0595432219
  • Product Dimensions: 0.4 x 5.9 x 8.9 inches
  • Shipping Weight: 10.6 ounces
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #4,041,395 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Brian T. Cunningham co-founded Electronic Sales Associates (ESA) in 1965 and served as chairman and CEO of Computer Entry Systems Corporation (CES) from 1969 to 1989. Cunningham began his career as a physicist at NASA in Maryland. He and his wife, Terri, have nine children and twenty-three grandchildren.

Customer Reviews

4.9 out of 5 stars
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I suggest this read to anyone thinking of starting a business.
Lionpro
They meant everything to him, and were the reason he kept on even when it looked like the company was failing.
Heather Shockney
Besides this being a good read, It might be the most informative book on the subject that I have read.
Rseifert

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Maryanne Hatten on March 30, 2010
Format: Paperback
I have recently had the good fortune of being given a copy of Brian Cunningham's "Never Give Up". I am starting a small business and have found this book extremely educational and inspiring.

It is informative and very easy reading, in fact, I could not put it down and have told family and friends about it. Mr Cunningham obviously is very talented in many areas but clearly excels in the art of communication. I am very grateful to my dear friend who suggested that I read this book.
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1 of 1 people found the following review helpful By GR on May 24, 2009
Format: Paperback
Length: 1:34 Mins
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1 of 1 people found the following review helpful By Lionpro on July 2, 2008
Format: Paperback
I have always had an entrepreneurial spirit but, no matter how hard I tried, I couldn't make any business work. I was informed about a book written by Brian Cunningham titled "Never Give Up" and it sounded like just what I needed to learn about starting a successful business.

Mr. Cunningham's book is full of interesting facts along with trials and tribulations. He had no one to lead him down the correct path so he learned a lot from his mistakes as well as his successes. I am obliged to him for writing this wonderful book.

The book covers so many aspects of starting, running, and succeeding in a business. It also teaches you that you can, and will, fail at some forms of business, but you should never give up. I feel more at ease about my failures and have chosen to look back at them and, using Brian Cunningham's book as a guide, pinpoint my errors.

I also learned that, if you are serious enough about your dreams, your family will stand by you. This book contains tons of lessons, chapter reviews, and activities to keep you in the right frame of mind. "Never Give Up" has inspired me to move on with my photography business. I know now that it is hard work and, that no matter what, I must keep moving forward.

Thanks to Brian Cunningham I can see my dream again. I suggest this read to anyone thinking of starting a business. You will not be disappointed!
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1 of 1 people found the following review helpful By James L. Smoot on July 2, 2008
Format: Paperback
If you are currently struggling through owning your own business, or are considering starting a business, Never Give Up is a book that should be on your reading list. Brian Cunningham gives a no nonsense look at the ups and downs of owning a business in an informative and entertaining way.

The book starts with Mr. Cunningham as an underpaid NASA physicist trying to figure out how he was going to provide for a young and growing family. He decided to leave government work and join the private sector with a newly formed company Electronic Sales Associates (ESA).

Brian had to learn to deal with cash-flow difficulties, success, inadvertent legal snares, and ultimately success. He gained experience along the way in sales, management, and writing business plans for new divisions that he helped form. Those experiences became invaluable when he finally struck out on his own, forming Computer Entry Systems Corporation (CES) in 1969.

He again worked through business startup issues, growing pains and ultimately, success.

Throughout his telling of his journey, Brian shares the lessons he learned along the way, telling what worked, what didn't, and mistakes that were made.

If you are considering your own business, this is a great way to see what mistakes you can avoid, and how to be a successful entrepreneur.
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1 of 1 people found the following review helpful By Michael Conway on July 2, 2008
Format: Paperback
I found Brian Cunningham's book to be incredibly inspiring. I noticed a trait in him that I have found in myself: fear. But while that fear has served to hold me back, Brian shows how he just went for it anyway and became the success he is. Everything he had to deal with, including his emotions inside, is told in this excellent book. "Never Give Up" is full of excellent advice, especially for beginners, and I think I'll be reading it more than a few times on my own entrepreneurial journey. Highly recommended.
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