The NEW Woman Rules: More Than 50 Trailblazers Share Their Wisdom [Perfect Paperback]

Fawn Germer (Author)

Book Description

Publication Date: October 2, 2007

The most powerful women in American business today cleared their calendars for ground-breaking and exhaustive interviews with best-selling author Fawn Germer, sharing their personal triumphs and defeats while passing on what they learned the hard way. After completing more than fifty interviews, Germer distilled a comprehensive list of more than 200 "how-to" rules for leadership and success that cannot be found anywhere else. The "new woman" is ruling, and this book shows how. Among the interview subjects are CEOs from Kraft, eBay, PepsiCo, Reynolds America, Sweetbay, Pathmark, Sara Lee and more. Joining them are the most senior women executives from Wal-mart, Procter and Gamble, General Mills, Campbell's Soup, Chevron, Johnson and Johnson and others. This book will change the gameplan for a new generation of leaders, showing how to fast track, hyperperform and lead. This is the first time these historic women have laid out the strategy that will fast-track and propel other women straight to the top.

Product Details

• Perfect Paperback: 268 pages
• Publisher: Network Books; 1st edition (October 2, 2007)
• Language: English
• ISBN-10: 0615176313
• ISBN-13: 978-0615176314
• Product Dimensions: 8.8 x 6 x 0.4 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #300,532 in Books (See Top 100 in Books)

More About the Author

Fawn Germer once had a boss tell her she wasn't going anywhere. She sure showed him.

"In life, you are lucky when you have a good mentor," she says. "I had a tormentor." But she learned plenty from him.

Global leadership speaker Fawn Germer is the Oprah-featured, best-selling author of six books, which is remarkable considering that her first book was initially rejected by every major publisher in the United States. Fawn's relentless self-determination led that first book onto the best-seller list, then into the hands of Oprah Winfrey, who told the world how "very inspiring" Fawn's work was.

Fawn has interviewed more of the nation's most accomplished leaders and trailblazers than any other speaker. She is a four-time Pulitzer-nominated journalist who wrote for The Miami Herald, The Washington Post and U.S. News and World Report. She is one of the nation's most sought-after keynote speakers, and her recent clients include Kraft, NASA, Microsoft, Coca-Cola, Ford Motor Co., State Farm, 3M, GlaxoSmithKline, Accenture, SAP, PepsiCo, FritoLay and many, many others.

Fawn is based in Clearwater, Fla. but travels internationally, teaching people how to embrace their power and deliver more courageous and creative performance. She is one of America's most sought-after keynote speakers on leadership.

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Completely changed my strategy and gameplan., December 20, 2007

By 

Book Magnet (New York, NY) - See all my reviews

This review is from: The NEW Woman Rules: More Than 50 Trailblazers Share Their Wisdom (Perfect Paperback)

This book is better than any business book I have ever read. The author went to the most successful women in business and got their stories AND their strategies. So, it is entertaining but filled with useful information that will help us to succeed on a level we haven't accessed before. It is truly an eye-opener because it doesn't just tell you that it is important to network, it shows HOW to do it, with whom, what to say, etc. It doesn't just tell you how to lead, it SHOWS how to do it. I received this book after watching Fawn Germer give the most memorable speech I have ever seen at an annual conference. The point is that women are getting to the top and are committed to helping others get there. We've sure come a long way.

3 of 3 people found the following review helpful:

5.0 out of 5 stars The NEW Woman Rules: More Than 50 Trailblazers Share Their Wisdom, March 7, 2008

By 

Robert D. Wray "Robbo" (Los Angeles) - See all my reviews
(REAL NAME)   

This review is from: The NEW Woman Rules: More Than 50 Trailblazers Share Their Wisdom (Perfect Paperback)

This is a powerful book that features surprisingly personal interviews with more than fifty women who made it to the top ranks of the business world, including Meg Whitman of eBay and Dawn Hudson of PepsiCo. It has profiles of each executive and essays on subjects like networking and performance by the author, Fawn Germer. The author has a real knack for drawing women out in interviews (see her other books, Hard-Won Wisdom and Mustang Sallies). The "NEW Woman Rules" are strategies to make it the top of male-dominated companies while keeping your principles and family intact. I love how this book speaks directly to their reader and offers practical advice that anyone -- even men -- can use in their life and careers.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Failures? Lessons! The New Woman Rules, March 10, 2008

By 

Deborah Lane "wisdomhypnosis" (FLorida) - See all my reviews
(REAL NAME)   

This review is from: The NEW Woman Rules: More Than 50 Trailblazers Share Their Wisdom (Perfect Paperback)

Recently I have had the good fortune of being introduced to an incredible author. Fawn Germer is a Pulitzer-nominated author of two best selling books, "Hard Won Wisdom" and "Mustang Sallies". Fawn has been recommended by Oprah Winfrey, so how much more can I say? When I obtained my copy of her latest book, "The New Woman Rules" (More than 50 trailblazers share their wisdom) I could not wait to sit down and read it. It has been more like devour it!

This book is the personal stories of extraordinary businesswomen who have more than succeeded, they are at the very top! These women vary in background and education, but they are all leaders. In reading their stories, they seem like my friends, sisters and colleagues. So, what makes them so different? Why did they get to the top when so many don't? Fawn carefully explains the lessons they share from don't hesitate to raise your hand to ask others for help.

I think what struck me the most however, was the amazing ability that each of these women had to rely on their inner wisdom. They explored their inspirations and allowed whatever was meant to be, be. I am not saying they ran wildly into the night spending foolishly at the expense of the company they worked for. It is just that they also did not over analyze their instincts. Not every experiment was a success, either.

Cathy Green, the COO of Food Lion tells of an experiment to expand a store she was managing early in her career. She was successful in increasing sales and needed more space for product. So, she decided to add a tent outside. The town council required a $15,000 sidewalk installed for this tent, she had the expense of Muzak, lights and shelving. When it was finished, she says it was debatable if they even made $100 from it. Here is her take on it,"Someone looking in might say it was a failure. But it gave me broad learning about working with town politics, driving business and bringing a vision to life. You learn from everything. Failure is not an option."

Over and over I read those sentiments in the book. Each of these women had the vision to see what lessons they learned and keep on going. Many of them made lateral moves along the way, some even stepped down in order to step up later. These women were able to "re-frame" the events in their lives in a way that benefited them, their co-workers and their companies.

Fawn sums the lessons up so well in her conclusion. To quote her, "Be your true self. You are your greatest asset, so work it." Later she states,"See yourself as belonging at the top, and you will belong at the top." In other words, release fear and visualize the life you desire now!

Thank you Fawn for writing this incredible book!