Does your downtown have a cluster of businesses that provide specific products or services? How about furniture and home furnishings? Antiques? Children's wear? Arts and entertainment? Upscale boutiques? Thrift shops? Or do you have a particular group of customers? What about college students, office workers, retirees, parents with young children? Then you have a downtown niche-one of the most powerful tools available for downtown revitalization. Niche Strategies for Downtown Revitalization will take you step-by-step through the process of identifying current or potential niches in your downtown. It will show you how to use them as the focus for downtown organization, promotion and recruitment, and it will give you the tools you need to use this powerful revitalization strategy in your downtown.
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Editorial Reviews
Review
This step-by-step guide is an excellent tool for completing a marketing analysis in your downtown. -- A Manual for Small Downtowns, published by The Pennsylvania State University, April 9, 2001
About the Author
N. David Milder has helped downtowns across the United States identify, organize and promote downtown niches.
Since 1977, Mr. Milder has been president of Danth, Inc., a consulting firm whose clients include the City of Charlotte, NC, Main Street New Jersey, The Grand Central Partnership in Manhattan and The Rutland (VT) Partnership, among many others.
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This review is from: NICHE STRATEGIES FOR DOWNTOWN REVITALIZATION (Ichor Business Books) (Paperback)
Niche Strategies offers a refreshing and insightful way to understand and build a competitive retail marketplace in the downtown by creating a critical area of unique products and services, the identity of a downtown can be enhanced benefiting everyone.
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Inside This Book
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First Sentence:
Astute downtown leaders know that they operate in a very competitive economic environment, one which is governed in a very Darwinian survival of the fittest. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
White Plains, Lincoln Road, New York City, Bergenline Avenue, New Jersey, United States, Cedar Lane, Miami Beach, Santa Cruz, South Coast Plaza, Zip Code, The Downtowner, Cape May, Commerce Vacant The Upperton Company Vacant, Orthodox Jewish, Price Chopper, South Beach, Art Deco, Example Program, Horton Plaza, Median Age, Reading Terminal Market, Regional Plan Association New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Astute downtown leaders know that they operate in a very competitive economic environment, one which is governed in a very Darwinian survival of the fittest. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
White Plains, Lincoln Road, New York City, Bergenline Avenue, New Jersey, United States, Cedar Lane, Miami Beach, Santa Cruz, South Coast Plaza, Zip Code, The Downtowner, Cape May, Commerce Vacant The Upperton Company Vacant, Orthodox Jewish, Price Chopper, South Beach, Art Deco, Example Program, Horton Plaza, Median Age, Reading Terminal Market, Regional Plan Association New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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