NLP Business Masterclass: Skills for Realizing Human Potential [Paperback]

David Molden (Author)

Book Description

ISBN-10: 0273650165 | ISBN-13: 978-0273650164 | Publication Date: December 15, 2000 | Edition: 1

Perception is reality. You are in charge of your mind and responsible for the results. Harness the power of NLP for developing talent and achieving success. Companies today stand or fall, not by the efficiency of their processes and systems, but by the talent of their people. Organisations are realizing the need for leadership and creativity to underpin future success. Leaders and managers are seeking ways to get the best out of people, and the available solutions are varied and diverse. Neuro-linguistic Programming (NLP) is one of the most advanced and comprehensive sets of people tools available today, increasingly in demand from the business sector. This highly practical book offers a myriad of proven tools and techniques for being successful and for creating change. NLP Business Masterclass clearly explains how thinking methods; language structures, emotional energy, motivation skills and strategies can be practically integrated to create a driving force for change. David Molden demystifies NLP and relates the theories and principles to current business challenges, featuring practical techniques drawn from leading practitioners in the field.

Editorial Reviews

From the Back Cover

Companies today stand or fall, not by the efficiency of their processes and systems, but by the talent of their people. Organizations are realizing the need for leadership and creativity to underpin future success. Leaders and managers are seeking ways to get the best out of people, and the available solutions are varied and diverse. Neuro-Linguistic Programming (NLP) is one of the most advanced and comprehensive sets of people tools available today, increasingly in demand from the business sector.

This highly practical book offers a myriad of proven tools and techniques for being successful and for creating change.

• How can you shape a culture of learning, improvement and success?
• How can you perform at peak levels of energy, focus and effectiveness?
• How can you turn negative minds into driving forces for change?

Discover the answers to these questions and many others in this comprehensive reference. A compilation of the most effective proven NLP techniques, plus many real examples from practicing consultants, creates the ultimate NLP toolkit for business success.

Harness the power of NLP for developing talent and achieving success.

NLP Business Masterclass clearly explains how thinking methods, language structures, emotional energy, motivation, skills and strategies can be practically integrated to create a driving force for change. The author demystifies NLP and relates the theories and principles to current business challenges, featuring practical techniques drawn from leading practitioners in the field.

This masterclass takes the applications of NLP in business beyond simple everyday techniques. It considers the bigger challenges facing organizations today, answering important questions such as:

• How do you get the best from your teams?
• How can NLP help us to motivate people?
• How do you change a culture and keep it alive?
• How can NLP help my staff to become more committed and responsible?
• How can NLP help to develop leadership?

This rich NLP resource is a must for anyone wanting to influence success and change in their own company.

About the Author

David Molden is a director with Quadrant 1, a vehicle for helping people be their best in whatever they pursue. David's assignments include a 1:1 coaching clients and a range of projects with large corporations, small businesses, and entrepreneurs.

Today he enjoys working as a Peak Performance Mentor with business teams, CEO's and managers across a variety of sectors and in many different countries.

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Product Details

• Paperback: 336 pages
• Publisher: Financial Times / Prentice Hall; 1 edition (December 15, 2000)
• Language: English
• ISBN-10: 0273650165
• ISBN-13: 978-0273650164
• Product Dimensions: 9 x 6.2 x 0.7 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #1,708,444 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

52 of 55 people found the following review helpful:

5.0 out of 5 stars The Best Business-Oriented Introduction to NLP I Have Seen, February 1, 2001

By 

Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 109,000 Helpful Votes Globally) - See all my reviews
(VINE VOICE)    (HALL OF FAME REVIEWER)    (TOP 100 REVIEWER)   

This review is from: NLP Business Masterclass: Skills for Realizing Human Potential (Paperback)

Many people write to me to ask how they can find a good intorduction to Neuro-Linguistic Programming that they can use in their business lives. I usually refer them to Frogs Into Princes by Dr. Richard Bandler and Dr. John Grinder, the two founders of NLP. Having read this book, I will change my recommendation in the future to suggest NLP Business Masterclass.

The comments I make in this review are based on having read over 20 books about NLP and having taken two courses with Dr. Bandler, the co-founder of NLP, and many other courses with Anthony Robbins, who is an outstanding practitioner of many NLP-like methods.

Neuro-Linguistic Programming is a way of influencing others and yourself to achieve more. The work is based on observational research about the ways that people are most effective with one another and with themselves. Think of it as a tool kit for rewiring your brain to better serve your interests. The techniques themselves are amoral in content, and do have the potential to be used inappropriately. I encourage you to use these methods in ethical causes and in ethical ways.

You will learn things like how to get yourself into a positive state of mind and body for accomplishing more, how to "read" other people better, ways to influence others more powerfully, and processes for enabling groups of people to be more effective.

People who feel at sea with others will find this approach to be very eye-opening for helping them develop better "people" skills.

The book is mostly an accurate summary of NLP, as I understand it from the literature. The main difference I found was that three principles seem to have been added from the change-management movement. But nothing important in NLP has been deleted, so I didn't mind that addition.

What makes the book valuable for business people is that it positively teems with business examples, something I have never seen in another book about NLP. The examples seem to be drawn from the experiences of the 10 U.K. NLP business consultants who collaborated in creating this book, and who wrote a number of the chapters.

The book also has many exercises in it. Although I liked the exercises, they usually did not have as much of a business context as the examples did. I found that characteristic somewhat inexplicable. Perhaps the next edition will remedy that missed opportunity.

Do realize that this book is an introduction to the subject. You get an overview the basics, but just enough. Mastery will not come from this book alone. The book does offer good footnotes, though, so you can read the more detailed works for yourself to get a more detailed understanding for practicing these ideas. Only through practice can you actually "master" them.

If you are new to NLP, you should realize that Dr. Bandler has since devised some simpler and more powerful methods that he feels supersede NLP. You can read any of his books since 1994 to get a flavor for that work. They are not especially business oriented.

NLP is still a valuable discipline, and the explanations here will give you much insight into how to be a more effective communicator both with yourself and with others.

I urge you to think seriously about what you want to accomplish with your life. NLP will greatly enhance your ability to succeed. If you start out by raising your sights to that which is most important and exciting to you, you will get much more out of this book. After all, why settle for being ordinary when you have the potential to be much more? Our own "stalled" thinking is our biggest hurdle to progress, after all. With this book, you will have many more stallbusting techniques to rely on.

Exceed the limits of your perceptions!

25 of 26 people found the following review helpful:

1.0 out of 5 stars I was hoping for more from Prentice Hall ! :(, December 24, 2003

By 

Randi Fortune (Juno) - See all my reviews

This review is from: NLP Business Masterclass: Skills for Realizing Human Potential (Paperback)

Cannot these concepts be presented in plain English rather than convoluted jargon? If you, like me, have been looking for a book that will bring NLP skills to the real world, you've probably noticed that 90% of the titles are published by "Meta Publications" or "Metamorphus" or "Crown House" publishers - all seemingly established by nlp trainers. The usual approach of the books is to present transcripts of training seminars (with commentary annotations if you're lucky). At least this book ATTEMPTS something more than that.

Unfortunately, it still requires that you steep yourself in the whole language of "meta-" this and "meta-" that and try to wrap your thinking about business situations in that quagmire. If I had not already worked my way through O'Connor & Seymour's "Introducing NLP", I would have given up on this book after a few chapters.

Even more aggravating is the shallowness of the material once you learn the jargon. The book jacket promises to help you "get the best from your teams, motivate people, developed committed responsible staff, develop leadership." OK - so who doesn't? What it offers is little more than management principles you've been learning since day one. If nlp has the potential to "influence success and change" in corporate environments, it's going to take something beyond this item to achieve it.

In the introduction Molden says one of his favorite books is Peter Brook's "The Empty Space." I think I get the joke now: Although every page of Molden's book is covered with words, the effect is to provide us with Empty Space on which we are to imagine all the "Magic" and "Ultimate Human Potential" that nlp is supposed to offer. Potential? Potential to continue buying nlp books until I give in and attend the "Master Trainers' " seminars and be initiated as a High Priest with secret handshake and jargon password? Does that work for you? Ah, then perhaps you'll want this book.

Despite the praise of Don Mitchell (who rates all positive-thinking books with five stars) and George Zee (who loves EVERY badly edited nlp book ever printed): CAVEAT EMPTOR. If you are a management professional who wants to determine whether nlp holds promise for more effective corporate functioning... don't hold your breath looking for it here. Struggle through the jargon & amorphous conceptual landscape of O'Connor & Seymour first; then you'll be better equipped to evaluate the inflated claims for "the magic of nlp."

19 of 20 people found the following review helpful:

1.0 out of 5 stars A disappointment, October 21, 2003

By A Customer

This review is from: NLP Business Masterclass: Skills for Realizing Human Potential (Paperback)

I had high expectations of this book. But the material presented in it could not even come close to meeting them. This book does not add anything to what you already know.
Determine what you want and take the necessary steps to achieve that goal. Have strong believes and principles but stay flexible and be able to adapt when required. Be open to others, listen to what they have to say. Share your point of view, but don't force it on people. Study "succesful" people and learn what makes them succesful. Then integrate that information into your own life.
It's amazing the author needs 300+ pages to deliver this message.

There are many great books available on how to reach your full potential as a person, but this is not one of them.

Save your money.