NLP: The New Technology of Achievement [Hardcover]

Steve Andreas (Editor)

Book Description

Publication Date: December 1994

Shows how to use Neuro-Linguistic Programming, a practical method of changing thinking and behavior patterns, in a twenty-one-day program to improve negotiation and management at business meetings, build rapport with coworkers, and learn new information. 35,000 first printing.

Editorial Reviews

Review

"NLP could be the most important synthesis of knowledge about human communications to emerge since the '60s." --

--Science Digest --This text refers to the Paperback edition.

About the Author

Steve Andreas, along with his wife, Connirae, co-founded NLP Comprehensive in 1979. They have edited or authored seven of the quintessential NLP books, including Heart of the Mind and Frogs into Princes.

Charles Faulkner is the architect and co-author of the best-selling Nightingale-Conant audiocassette program NLP: in Action.

NLP Comprehensive, based in Boulder, Colorado, conducts training and consultations and has produced more than sixty video and audiocassette programs, including Nightingale-Conant's highly popular NLP:The New Technology of Achievement. --This text refers to the Paperback edition.

Product Details

• Hardcover: 354 pages
• Publisher: William Morrow & Co; 1st edition (December 1994)
• Language: English
• ISBN-10: 0688126693
• ISBN-13: 978-0688126698
• Product Dimensions: 8.3 x 5.9 x 1.3 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (91 customer reviews)
• Amazon Best Sellers Rank: #459,270 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

179 of 183 people found the following review helpful:

5.0 out of 5 stars Great Intro to NLP, January 5, 2004

By 

William Hefner "William Van Hefner" (EUREKA, CA USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: NLP: The New Technology of Achievement (Paperback)

This book is a great introduction to the world of Neuro Linguistic Programming, or NLP. It not only includes a primer to bring you up to speed on what NLP is, but explains some of the more advanced techniques and methods of programming. About the only downside of this book is the fact that exercises appear in the middle of most chapters, which tends to cut into the "flow" of reading. Still, the exercises appear in a quite logical sequence, and you get used to it after the first few chapters.

Despite its choppy presentation, the book is extremely readable, entertaining and leaves one with a strong understanding of the fundamentls of NLP itself. For those of you who are new to NLP, this is definitely the first book that I would read.

184 of 197 people found the following review helpful:

5.0 out of 5 stars Good Introduction to NLP, October 28, 2004

By 

Laura De Giorgio "hypnotherapist" (Canada) - See all my reviews
(TOP 1000 REVIEWER)    (REAL NAME)   

This review is from: NLP: The New Technology of Achievement (Paperback)

This is a great book for people who want to learn some NLP and test the effectiveness of NLP techniques before immersing themselves deeper.

The book is entirely practical - it is loaded with 43 different exercises / experiments you can do to improve different aspects of your life.

The book has some essential NLP techniques - such as Swish pattern, Fast Phobia Cure, Creating Reapport, Circle of Excellence, Reframing, some basics related to working with Time-Lines - that everyone can benefit from learning and using.

By the time you're done going through the exercises in this book, you're bound to become more empowered and know how to access your inner resources and run your mind and neurology to reach your goals and remove some obstacles from your path.

139 of 150 people found the following review helpful:

5.0 out of 5 stars As Near as You'll Come to NLP in a Book, September 15, 2002

By 

Karl (England, Great Britain) - See all my reviews

This review is from: NLP: The New Technology of Achievement (Paperback)

This is one of THE most powerful and effective NLP books to date. It teaches some theory, BUT NLP isn't abot theory, it's about what works - for YOU, as an individual.

A key tenet ("presupposition") of NLP is that *nothing* works for *everybody*, and *nothing* works for *anybody* *all* of the time. You have to try things out until you find the exercises and methods that work "for you". And even then you may find that they work better some days than others.

After reading quite a few books on NLP, I'd say that this is the nearest thing you'll find to the essence of NLP short of going on a "top notch" training course. Read the book, and DO do the exercises, but only when you're ready to progress your life to a whole new level.

For those who are ready for something better - highly recommended.

If, on the other hand, you're really not sure if you're ready to step out of your "comfort zone", then stay clear of this book. Once you've read it, you'll never be able to put things back the way they were.