Customer Reviews

NOBLE ENTERPRISE: The Commonsense Guide to Uplifting People and Profits

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I have just finished reading "Noble Enterprise" and can say without question it is one of the best business books I have read in a very, very long time. Please keep in mind, that as someone who has read a minimum of 100 business books a year since 1989, this is very high praise. The reason I loved the book so much? It's because "Noble Enterprise" does such an incredible job of getting to the heart and soul of what it takes to run a truly successful business in modern times. Now, more than ever, leaders need to understand that great companies are built by taking fantastic care of employees... so that they can take superb care of the customer. Dar Gillett has done an incredible job of giving clear, specific, and actionable ideas to help the reader understand exactly what they must do to create a Noble Enterprise. I was so impressed with this book, that I bought several more copies to send to clients around the world -- because I felt so strongly that this was a message they needed to hear. If you are interested in building an organization that uplifts people, delights customers and creates sustainable profitability and success -- you absolutely need to read this book. John Spence [...]

Noble Enterprise has been released at a uniquely opportune moment to benefit mankind. With the issues of corruption in the banking industry, financial companies and politics we need the perspective, encouragement, and guidance that Noble Enterprise offers.

Noble Enterprise is similar to the movie "The Secret" only for corporations. Harness the positive thinking and the enthusiasm of employees and companies can achieve great success while at the same time benefitting the world at large.

Noble Enterprise focuses on understanding the role of Spiritual Capital in providing amazing benefits to a company, its employees, its stakeholders and the world at large. It provides a more sustainable way to create profitable companies that fully encourage and utilize their employees- so the employees fully and enthusiastically bring their talents, energies and hearts to work. Corporate cultures that incorporate the Noble Enterprise concepts attract and retain the best employees and encourage all employees to do their best work with a positive attitude. That is an unbeatable competitive advantage. That creates wealth by benefitting others instead of harming others. It is time for the corporate world to make this positive spiritual shift in perspective and policies.

Noble Enterprise is the most detailed illustration I've ever read of how leading from the heart drives bottom-line business success. Darwin Gillett tells the fascinating story of Bill Catucci and Unitel vividly, and offers ten steps for all leaders to build their own Noble Enterprises. This is an inspiring and practical book.

I think this is a must read book for anyone in any level of the corporation! Well written, based on proven and well executed strategies on how to unleash the human capital, inspire it, motivate it and keep it going.
Great successful examples on Bill Cattucci leadership, turnaround strategy execution and his unique way of uplifting and inspiring employees.
I think this book is more relevant than ever in this tumultuous market associated with crisis of confidence on the people that we all trusted and the financial institutions that they represented.
It is never late to focus on the human capital, the continuous nurturing and improvement on motivating this capital.

"I heard Dar speak on the topic and had to read the book. This is an inspiring book--something we should all aspire to achieve."

Dar, Great job showing us how to apply the heft of the human heart and spirit for thriving business results!
Loved the blend of a powerful turnaround business story with practical actions. Well done! [...]

As the economy crashes down around us and the baking industry let's the corrupted people who worked within it, go on to other things, sometimes prison, this book is a must have. In order to really be successful any business owner has to be aware of what is going on around him, in his or her industry and within your own walls. Do you hire the best people? Are you motivating your employees? Do you follow a plan?
With this book you will learn how to effectively create sustainable growth and profitability, improve your business performance and that of your employees. Learn how to be an effective and positive leader and you will create higher morale, profitability and market growth.