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NONOBJECT Hardcover – October 8, 2010


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Product Details

  • Hardcover: 224 pages
  • Publisher: The MIT Press; 1ST edition (October 8, 2010)
  • Language: English
  • ISBN-10: 026201484X
  • ISBN-13: 978-0262014847
  • Product Dimensions: 10.2 x 8.3 x 0.8 inches
  • Shipping Weight: 2.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #1,134,850 in Books (See Top 100 in Books)

Editorial Reviews

Review

"A century of exponential innovation has left us in a world of too many artifacts -- and too few. The result is a poverty of abundance that begs for a radical new view of design. NONOBJECT is that radical new view." Paul Saffo, managing director, DISCERN



"A designer's motto should always be 'What if?' It certainly is the motto of NONOBJECT. The fantasy of what an object should or could be becomes a way for the designer to embrace experimentation and imbue projects with a vitality that expands beyond the physical object and into our experience." Paola Antonelli, Senior Curator, Architecture and Design, The Museum of Modern Art



"Branko Lukic is the best design-fiction designer in the world. His wry and eerie metaphysical extrapolations make lesser efforts seem toylike." Bruce Sterling



"In this book, product design meets philosophy, poetry, and the theater of the imagination. The Nonobject fills us with surpise and delight." Innovation Watch



"NONOBJECT explores the space between the product and the person -- exactly the place where contemporary design should be looking. This relational space is normally explored using the tools of interaction and service design. Branko Lukic does it by developing product design fictions as triggers for new ideas -- and thus for new social conversations. It is a challenging approach that brings very inspiring results." Ezio Manzini, Politecnico di Milano

From the Inside Flap

NONOBJECT
Branko Lukić with text by Barry M. Katz
foreword by Bill Moggridge
Nonobject proposes a radically new approach to design: In contrast to "human-centered design," which responds to prevailing needs and desires, or the "object-centered" approach, which is driven by the demands of form and function, Nonobject takes as its starting point the mysterious and largely unexplored space in between. Through a series of visionary explorations derived from as-yet-undiscovered materials, imagined manufacturing processes, and invented rules, Branko Lukić investigates the transformations of everyday experience that might occur if we listened attentively to what Debussy called "the space between the notes." The accompanying texts by Barry Katz locate these projects within the cultural dynamics of contemporary civilization. In Nonobject, product design meets philosophy, poetry, and the theater of the imagination. The nonobject fills us with surprise and delight.
Branko Lukić is the originator and creator of the Nonobject design philosophy. Branko is founder and principal of Nonobject Studio in Palo Alto, California (NONOBJECT), which provides design innovation solutions and strategic consulting services to established companies, nonprofit organizations, and startups worldwide. He holds many patents and has won numerous awards. He teaches in the Product Design Program at Stanford University and has lectured at universities, conferences, and design exhibitions around the world. Barry M. Katz helped to articulate the philosophy of the Nonobject. Barry is Professor of Design at the California College of the Arts, Consulting Professor at Stanford University, and Fellow at IDEO, Inc. He is the coauthor, with Tim Brown, of Change By Design: How Design Thinking can Transform Organizations and Inspire Innovation and the author of Tectonic Shift: The Unstable History of Silicon Valley Design, to be published by the MIT Press.

More About the Author

Branko Lukic is the originator and creator of the Nonobject design philosophy. Branko is founder and principal of Nonobject Studio in Palo Alto, California (www.nonobject.com), which provides design innovation solutions and strategic consulting services to established companies, nonprofit organizations, and startups worldwide. He holds many patents and has won numerous awards. He teaches in the Product Design Program at Stanford University and has lectured at universities, conferences, and design exhibitions around the world.

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Most Helpful Customer Reviews

7 of 9 people found the following review helpful By Harriete E. Berman on December 30, 2010
Format: Hardcover Verified Purchase
Filled with beautiful and interesting images and commentary NonObject shows the computer renderings of Branko Lukic. It is like looking through his sketch book.

The commentary by Barry Katz enhances the experience with some great insights....perhaps the more provocative and engaging aspect of book. I savored and reread over and over several of my favorite paragraphs.

This book reminds me of stimulating conversation and brainstorming with fascinating company sharing a bottle of wine. But in the morning you wonder what was accomplished.

I wish that some examples of the brainstorming had turned into real things ... some tangible translation of the brainstorming into innovative products or designs.

I was left hungry for a few fully evolved nuggets that we could apply to our own brainstorming or daily lives. This beautiful book could have been a complete feast for the eyes and mind.
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2 of 2 people found the following review helpful By Cheryl Bauer on July 12, 2011
Format: Hardcover Verified Purchase
NONOBJECT is absolutely brilliant. This book exemplifies the company's mission to design not just objects but the connection between people and objects, breaking the preconceptions of what an object should be, and opening up possibilities to what an object could be.

This is clearly manifested in their innovative ideas and outcomes such as '1001 Drops.' NONOBJECT takes an iconically shaped tool that's been around for thousands of years, the spoon, and redefines it. The spoon's newly evolved form could change the way we experience food -- enhancing flavors, helping us respect food and ourselves, and extending the pleasure of eating a meal.

Our future will benefit from more thinkers and creators like the innovators behind NONOBJECT. Their method of design addresses latent needs and can create outcomes that enrich our interaction with the world.

This book will open your eyes to new possibilities and inspire you to look at everyday objects with a new perspective.
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4 of 5 people found the following review helpful By Seth_Familian on January 7, 2011
Format: Hardcover
Whether you're a product developer looking for some seriously out-of-the-box inspiration, a future-minded intellectual fascinated with the way product design might evolve both physically and philosophically, or a design aficionado made giddy at the sight of stunning renderings, this book is for you.

Designed and printed with the aesthetic richness of a coffee table book and written with the intellectual nuance of an academic essay, NONOBJECT isn't intended as a step-by-step guide to physical product design. Instead, its chapters offer inventive and incredibly unique perspectives on design and engineering that help reframe and reinvent the way we think about traditional (and often mundane) objects that populate our world.

One example is how NONOBJECT takes a refreshingly unique look at ordinary dining utensils. With the help of whimsical yet still feasible Thinium (NONOBJECT's imaginative anticipation of the recently Nobel-lauded Graphene), dinnerware becomes Thinnerware--an elegant set of utensils whose table presence is marked by dramatic understatement. Then there's Paleoware--a fork which transitions from a rough-hewn stone handle to finely-machined tines to metaphorically express the evolution of human engineering over thousands of years. And finally there's the iDiet spoon--whose user-programmed weight-activated hinge handle releases food back onto a plate when the user attempts to eat a serving that's too large, thus intrinsically teaching the user to take smaller bites.

Taken as a whole, these loosely interrelated design vignettes inspire a more playful, more imaginative, and more daring approach to the broader process of product creation.
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4 of 5 people found the following review helpful By Amazon Customer on January 5, 2011
Format: Hardcover
Branko Lukic's "NonObject" (MIT, 2010) is one of the most interesting books that I've seen in years. Instead of designing the product, Lukic designs the space between the user and the object. By illuminating this relation, you see it's not the tool that you use; the tool merely enables (or hinders) your intentions.

Most industrial design stuff looks good. Who cares it doesn't really work very well? Lukic puts purpose at the center of design: what is the user trying to do? What if you could get rid of the product so the user can do what she really wants to do? Are there ways to radically change (or even cripple) the product which let you suddenly see it?

Does this sound like a zen koan, a seminar with Heidegger, or a job interview puzzle at Google? Turn the pages and look at Lukic's transformation of daily objects. You begin to see things around you in a new way. Nobody can look at this book without talking about it.

Branko was lead designer at IDEO; he now runs his own agency. His co-author is Barry Katz, Prof. of Design at Stanford.
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1 of 1 people found the following review helpful By Alexander Kugushev on April 17, 2012
Format: Hardcover
This is the view of a layman, a non-designer. I was smitten by the extraordinary visual and intellectual quality of Nonobject. Beautifully presented graphically, intelligently and elegantly written. Branko Lukic's vision and imagination and Barry Katz's writing inform and extend. Lukic causes us to explore the not imaginable. He offers an array of fantastic, but provocatively startling designs of otherwise mundane objects. They tickle our intellect and kindle and stretch our imagination. He reminds us that, "As the barriers between possibility and impossibility become permeable, the imagination begins to soar." As he examines the space between us and objects, he quotes Debussy, "Music lies in the space between the notes." One stops and ponders. Of him author Bruce Sterling says, "Branko Lukic is the best design-fiction designer in the world." Highly recommended for those who wish to visit mental frontiers.
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