"A century of exponential innovation has left us in a world of too many artifacts -- and too few. The result is a poverty of abundance that begs for a radical new view of design. NONOBJECT is that radical new view." Paul Saffo, managing director, DISCERN
"A designer's motto should always be 'What if?' It certainly is the motto of NONOBJECT. The fantasy of what an object should or could be becomes a way for the designer to embrace experimentation and imbue projects with a vitality that expands beyond the physical object and into our experience." Paola Antonelli, Senior Curator, Architecture and Design, The Museum of Modern Art
"Branko Lukic is the best design-fiction designer in the world. His wry and eerie metaphysical extrapolations make lesser efforts seem toylike." Bruce Sterling
"In this book, product design meets philosophy, poetry, and the theater of the imagination. The Nonobject fills us with surpise and delight." Innovation Watch
"NONOBJECT explores the space between the product and the person -- exactly the place where contemporary design should be looking. This relational space is normally explored using the tools of interaction and service design. Branko Lukic does it by developing product design fictions as triggers for new ideas -- and thus for new social conversations. It is a challenging approach that brings very inspiring results." Ezio Manzini, Politecnico di Milano
From the Inside Flap
Branko Lukić with text by Barry M. Katz
foreword by Bill Moggridge
Nonobject proposes a radically new approach to design: In contrast to "human-centered design," which responds to prevailing needs and desires, or the "object-centered" approach, which is driven by the demands of form and function, Nonobject takes as its starting point the mysterious and largely unexplored space in between. Through a series of visionary explorations derived from as-yet-undiscovered materials, imagined manufacturing processes, and invented rules, Branko Lukić investigates the transformations of everyday experience that might occur if we listened attentively to what Debussy called "the space between the notes." The accompanying texts by Barry Katz locate these projects within the cultural dynamics of contemporary civilization. In Nonobject, product design meets philosophy, poetry, and the theater of the imagination. The nonobject fills us with surprise and delight.
Branko Lukić is the originator and creator of the Nonobject design philosophy. Branko is founder and principal of Nonobject Studio in Palo Alto, California (NONOBJECT), which provides design innovation solutions and strategic consulting services to established companies, nonprofit organizations, and startups worldwide. He holds many patents and has won numerous awards. He teaches in the Product Design Program at Stanford University and has lectured at universities, conferences, and design exhibitions around the world. Barry M. Katz helped to articulate the philosophy of the Nonobject. Barry is Professor of Design at the California College of the Arts, Consulting Professor at Stanford University, and Fellow at IDEO, Inc. He is the coauthor, with Tim Brown, of Change By Design: How Design Thinking can Transform Organizations and Inspire Innovation and the author of Tectonic Shift: The Unstable History of Silicon Valley Design, to be published by the MIT Press.