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Nail 'Em!: Confronting High-Profile Attacks on Celebrities & Businesses Paperback – February 1, 2003

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Editorial Reviews

Review

"This should be required reading for those interested in the media and anyone who has any doubts as to the truthfulness of what the media is shoveling." -- Bully Magazine, April 11, 2000 --This text refers to an out of print or unavailable edition of this title.

From the Publisher

"This is a well-written, powerful, and important book. . . .While Dezenhall concentrates on individual victims...it ultimately becomes clear that the real "'Em" in the title is all of us." -- Michael Fumento, Senior Fellow, The Hudson Institute, and author of SCIENCE UNDER SIEGE
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Product Details

  • Paperback: 342 pages
  • Publisher: Prometheus Books (February 1, 2003)
  • Language: English
  • ISBN-10: 1591020476
  • ISBN-13: 978-1591020479
  • Product Dimensions: 6.1 x 0.7 x 9 inches
  • Shipping Weight: 4 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,642,204 in Books (See Top 100 in Books)

More About the Author

Eric Dezenhall is an author and damage control expert based in Washington, D.C. He is the CEO of Dezenhall Resources, a nationally recognized high-stakes communications firm. He frequently lectures in academic and business circles, and regularly appears as a damage control expert in the international media. He has appeared on network television and radio outlets including NPR, CNN, FOX, CNBC, and MSNBC; and has been quoted in publications including Fortune, USA Today, Forbes, and the Washington Post. He has written for the New York Times, the Wall Street Journal, Business Week, the Los Angeles Times, and USA Today and is a regular contributor to the Daily Beast and Huffington Post. He was named one of Business Insider's 25 most influential PR People Behind the Scenes of Corporate America.

Eric is the author of nine books, including three non-fiction texts on crisis communications and corporate witch hunts, entitled Damage Control: How to Get the Upper Hand When Your Business is Under Attack (Portfolio, 2007) and Nail 'Em! Confronting High Profile Attacks on Celebrities and Businesses (Prometheus Books, 1999), both of which have been widely cited in business, media and academic circles. His third novel, Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal (12 Books, October 2014), explores how once-powerful people, organizations and brands are easily brought down by the seemingly powerless through a media and internet that feed almost exclusively on destructive information. The book highlights new, often counter-intuitive strategies for fighting back. He is also the author of six novels: Money Wanders (St. Martin's, 2002), Jackie Disaster (Minotaur, 2003), Shakedown Beach (St. Martin's, 2004), Turnpike Flameout (St. Martin's, 2006) and Spinning Dixie (St. Martin's, 2007). His sixth novel, The Devil Himself (Thomas Dunne, St. Martin's, 2011), deals with the collaboration between the U.S. Navy and organized crime during World War II to secure American ports from Nazi attack.

As an investigative writer, Eric wrote articles about the newly discovered diaries of the late mobster Meyer Lansky, which appeared in the Los Angeles Times Syndicate, the Baltimore Sun, The New Republic, and Ethical Corporation. A documentary he co-produced on organized crime aired on the Discovery Channel.

Eric is a graduate of Dartmouth College, where he studied political science and the news media. He serves as a Trustee of the Institute for Responsible Citizenship, an organization devoted to fostering educational and career opportunities for outstanding young African-American men. Eric was a founding member of the Board of Directors of the National Ovarian Cancer Coalition. He lives near Washington, D.C., with his family.

Customer Reviews

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By A Customer on June 14, 1999
Format: Hardcover
I attended the author's book signing and after hearing him speak for almost an hour addressing comments and taking questions I did not want the discussion to end. Mr. Dezenhall is brilliant, extremeley funny and very resourceful. He writes the book with the same engaging prose and examples. He singles out the prototypes in many of the highly contraversial clients and situations he deals with in his work. We begin to see a pattern in the victims, villians, vehicles and values of the pr attacks and defences. His strategies and creative comebacks in any given situation are truly impressive.
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7 of 8 people found the following review helpful By A Customer on September 23, 1999
Format: Hardcover
With insight, professional frameworks, and wit, Dezenhall has succeeded in painting an important and terrifying portrait of the new 'Attack Culture' and how it is shaping media and our lives. At the same time, his work defines and brings credibility to the profession of 'Crisis Management' -- a profession entirely distinct in philosophy and approach from its oft-compared cousin, 'PR'. Bravo!
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3 of 3 people found the following review helpful By A Customer on July 6, 1999
Format: Hardcover
Dezenhall's analysis of the "attack bias" in the media is must reading. Because humans pay more attenton to negative news, editors and reporters go after any likely target (AND shy away from criticisms that would require scientific evaluation where their errors might be caught). The result is a breathless, eager, and ultimately disastrous ignorance of the facts. If you are fed up with mmass media superficiality, this book will help explain why -- and hopefully convince some editors to go back to more traditional standards of their craft.
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2 of 2 people found the following review helpful By A Customer on June 24, 1999
Format: Hardcover
Dezenhall offers an absolutely outstanding insight into the dark world of planned attack on corporations and well-known people by the likes of 60 Minutes, 20/20, corporate stalkers, and others seeking a few minutes of fame. I highly recommend it for an understanding of where we are today in terms of attacks by headline seekers and disgruntled folks of all kinds. Our family is filled with what I would consider highly ethical journalists, and I have always felt that we are fairly safe in believing something when "we see it" on shows like 20/20. Unfortunately this is not so anymore. Dezenhall's work is a "must read" for those of who love the truth.
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4 of 5 people found the following review helpful By A Customer on July 22, 1999
Format: Hardcover
In a world where television dictates emotion and the latest rumor becomes the evening news fact, Nail' EM cuts through the fog and shows us exactly the forces at work against corporate Icons and celebrities. Not only did I buy this book but I sent a copy to Audi just in case 60 Minutes returns.
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7 of 10 people found the following review helpful By A Customer on November 28, 1999
Format: Hardcover
Nail 'Em is a well-written and revealing account of crisis management decision-making in today's business climate. Mr. Dezenhall's thought-provoking descriptions of real-life situations certainly held my interest from cover to cover. I have passed this book on to diverse friends and family and all enjoyed it. The author draws from a wealth of personal experience and seems to be a born story-teller--I'm hoping he will try his hand at fiction sometime!
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1 of 1 people found the following review helpful By D. Mitchell on January 27, 2007
Format: Paperback
We all understand the agenda of capitalism and advertising, but it is important to understand the flip side of issues, how anti-business political movements use hate tactics to further their agenda and spread disinformation.
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