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Nail It: Stories for Designers on Negotiating with Confidence [Kindle Edition]

Ted Leonhardt , Allison Laurel
5.0 out of 5 stars  See all reviews (27 customer reviews)

Print List Price: $12.00
Kindle Price: $5.99
You Save: $6.01 (50%)

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Book Description

This is the first book to lead emerging designers to the salaries they deserve, and author Ted Leonhardt is the first person to dedicate his career to addressing the challenges creative people face.

“Nail It” is a pocket guide that uses real-world stories to demystify the negotiation process. Does negotiating intimidate you? Have you left a meeting with the vague feeling that you caved in too soon? Ted Leonhardt posits that feeling gun-shy and giving in too soon are common in the creative community, and that such costly missteps can be avoided. “Nail It” was inspired by conversations the author had with the 2013 BFA design graduates of the University of Washington, which in turn led to conversations with his friends, clients, and colleagues on their experiences entering the business. Undeniable patterns came to light, ones creative people encounter and struggle with time and again.

Using his own appealing illustrations and a light touch, the author identifies principles and strategies to help designers of every stripe earn more money. In “Nail It” you’ll learn how to:

• Beat back feelings of intimidation when negotiating
• Jumpstart a stalled interview
• Maintain your integrity at every stage of a job search
• Always behave like an expert
• Attract the interviews you want
• Never leave money on the table that should be yours!


Editorial Reviews

About the Author

Seattle native Ted Leonhardt is a graduate of The Burnley School of Professional Art. In 1985, with his wife Carolyn, he established the brand design agency The Leonhardt Group (now FITCH). The Leonhardt Group grew to fifty employees and $10 million in annual fee sales by the time they sold in 1999. Ted and Carolyn then moved to Europe where Ted served as Chief Creative Officer for FITCH Worldwide out of London. Next came a turn as president of Anthem Worldwide, a packaging design group. Since then he has helped design firms and individuals get their fair share of the economic pie through his consulting practice. Ted believes creative people have the power to improve the world, and that often they do not get paid what they deserve. His mission is to change that.

Product Details

  • File Size: 744 KB
  • Print Length: 150 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Ted Leonhardt; 1 edition (November 12, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00GU3GU46
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #283,143 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars "Nail it" nails it. March 3, 2014
Format:Paperback
This is full of smart insight for young talent (wish I had it back in the day) and also of value for business owners like myself when it comes to taking time and not letting emotion cloud the mind. In fact, I'm going to keep it by my desk for quick reference.
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5.0 out of 5 stars We need more mentors for artists like Ted August 19, 2014
Format:Paperback|Verified Purchase
Great book with a lot of tips. Its primarlity aimed at someone who is younger who is new to the industry, but someone who has been around a while will get some nuggets from it.

If you like Ted's book, I **HIGHLY** recommend you check out his video course on negotiation on CreativeLive. So much wisdom he gives to the creative people. He has helped me immensely in my negotiation process. I negotiated a job successfully in the tens of thousands of dollars with Ted's wisdom. Thanks Ted!
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Format:Kindle Edition|Verified Purchase
This succinct guide is full of useful examples and reliable principles that can be applied by creative professionals of all stripes. In my experience, selling yourself can be one of the hardest challenges designers face, even though we help others sell themselves on a daily basis. Having a resource like this book, which can be read in it's entirety in only a couple of hours, is incredibly valuable. I know I'll be referring back to it many times in the future.
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5.0 out of 5 stars amazing! May 14, 2014
By Cesar
Format:Kindle Edition|Verified Purchase
Even though u was a short read, it was a very empowering book! I love it! I'd definitely recommend it
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5.0 out of 5 stars Excellent for everyone, not only designers. May 7, 2014
Format:Kindle Edition|Verified Purchase
Excellent read and a bargain. This book is recommended for designers but, in my opinion and experience, it has useful information for all professionals, from entry-level to experienced business owners. Ted is objective and fun as he illustrates how to act and react during a series of stressful situations everyone encounters in the professional world, such as interviewing or bidding/negotiating for projects. This book gives quick and valuable information that can make a difference and help professionals nail important negotiations. I wish Ted wrote this book when I first started out!
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5.0 out of 5 stars Highly readable and inspiring April 22, 2014
Format:Paperback
It's tough to talk about negotiating for money, because emotions vary and run so high. This book demystifies the sometimes terrifying process of NOT leaving money on the table. I found the situations very believable and instructive, both for people wanting full-time employment or freelance work. These techniques and approaches will make any creative person a better negotiator. Highly recommended.
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By Sc
Format:Kindle Edition
Designers know the import of good storytelling as a way to relate to, compel, and give insight to others. "Nail It" successfully uses stories as a vehicle for demystifying the process negotiating.

It wonderfully answers questions that rarely get asked, and distills the ones that are frequently asked but poorly answered. If you have any assumptions about what how to navigate the creative industry, if you are a hard worker but timid networker, or if you just don't see how all the advice commonly preached to other discipline can apply to designers, you should read this.
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Format:Paperback|Verified Purchase
“Nail it” is useful to both those starting out in their careers and those who have been at it for quite a while. Ted Leonhardt shares what others won’t – insights and life lessons to negotiate with confidence that not only gets you what you deserve, but puts you in a position of respect and authority on day-one of your new job, contract, or project. His stories draw from what he has done and from what he has observed in other designers, and are relayed in a way that is memorable and applicable. Ted inspires you to do what you love with confidence and go create your own stories of experiences and learnings.
–Karen Mason, Insights & Innovation Consultant
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More About the Author

Seattle native Ted Leonhardt is a graduate of The Burnley School of Professional Art. In 1985, with his wife Carolyn, he established the brand design agency The Leonhardt Group (now FITCH). The Leonhardt Group grew to fifty employees and $10 million in annual fee sales by the time they sold in 1999. Ted and Carolyn then moved to Europe where Ted served as Chief Creative Officer for FITCH Worldwide out of London. Next came a turn as president of Anthem Worldwide, a packaging design group. Since then he has helped design firms and individuals get their fair share of the economic pie through his consulting practice.

Ted believes creative people have the power to improve the world, and that often they do not get paid what they deserve. His mission is to change that.

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